José Castro

José Castro

Receptionist Night Auditor

Followers of José Castro1000 followers
location of José CastroAmadora, Lisbon, Portugal

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  • Timeline

  • About me

    Results-Driven Performance Marketing Specialist | Maximizing ROI Through Strategic Campaigns

  • Education

    • FLAG

      2015 - 2016
      Academia de Marketing Digital, Marketing Digital

      Website Usability & Conversion Funnel Web Copywriting Digital Advertising E-Mail MarketingPhotoshopDreamWeaver

    • Instituto Superior de Comunicação Empresarial

      2008 - 2010
      Gestão de Marketing
    • ESERP Business School

      2010 - 2011
      Direcção de Empresas Turísticas
    • Pontifícia Universidade Católica do Rio de Janeiro

      2009 - 2010
      Exchange for six months in Rio de Janeiro Comunicação e Propaganda
  • Experience

    • Altis Hotels

      Nov 2011 - Apr 2014
      Receptionist Night Auditor
    • Pestana Hotel Group

      Jan 2015 - Aug 2015

      - Redes Sociais: • Google Plus, actualização e criação de páginas para as unidades das 3 marcas Pestana (Hotels & Resorts, Pousadas de Portugal e Collection Hotels);• Facebook, gestão da página Pestana Sintra Golf;• Pinterest, criação e gestão do perfil da marca Pestana Hotel Group.- Revisão do site;- Actualização de informação de todas as unidades TripAdvisor;- Auditoria interna das keywords de Adwords das 3 marcas;- Criação de relatórios de visitas aos sites e Facebook via Google Analytics e Facebook Analytics;- Edição de imagem. Show less

      • Digital Marketing Trainee

        Jun 2015 - Aug 2015
      • Hotel Assistant General Manager

        Jan 2015 - May 2015
    • Havas Media Group

      Oct 2015 - Jul 2017
      SEM Specialyst
    • Ecselis

      Jan 2016 - Jul 2017
      Performance Manager

      - Planning and implement Search Engine Marketing (SEM) strategies for clients including: Worten, Vertbaudet, Well's, LG, Philips, Solinca, Garmin- Manage online campaigns (Search, Display, Youtube and Programmatic Buying Ads)- Prepare regular reports to analyze performance of campaigns;- Track online campaigns through Google Analytics to monitoring traffic and engagement on website and improve ROI.- Management of Google Tag Manager;

    • Reprise Digital

      Jul 2017 - Jul 2020
      Performance Specialist

      - Digital advertising strategy.- Performance and Brand clients.- Online Campaign Management: Social Media (Facebook, Twitter, Snpachat, Linkedin), Google (Search & Google Display Network) and Youtube.- Email marketing and affiliates campaigns.- Digital advertising proposals, implementation, optimization and campaign reporting.Projects/Clients- Mapfre Seguros- Unilever- Placard.pt- NOS Audiovisuais- Rock in Rio- Daikin - Azeite Gallo- Oceanário de Lisboa Show less

    • OLX Group

      Jan 2021 - now
      Performance Marketing Analyst
  • Licenses & Certifications

    • Google Adwords - Display Ads

      Google
      Jan 2018
    • Google AdWords - Search Ads

      Google
      Jan 2018
    • Google AdWords - Video Ads

      Google
      Jan 2018
    • Google Ads - Shopping Ads

      Google
      Jan 2018
    • Google AdWords - Mobile Ads

      Google
      Jan 2018
    • Google AdWords - Search Ads 360

      Google
      Jan 2018