José Castro

Experience

• 

  Altis Hotels

  Nov 2011 - Apr 2014

  Receptionist Night Auditor
• 

  Pestana Hotel Group

  Jan 2015 - Aug 2015

  - Redes Sociais: • Google Plus, actualização e criação de páginas para as unidades das 3 marcas Pestana (Hotels & Resorts, Pousadas de Portugal e Collection Hotels);• Facebook, gestão da página Pestana Sintra Golf;• Pinterest, criação e gestão do perfil da marca Pestana Hotel Group.- Revisão do site;- Actualização de informação de todas as unidades TripAdvisor;- Auditoria interna das keywords de Adwords das 3 marcas;- Criação de relatórios de visitas aos sites e Facebook via Google Analytics e Facebook Analytics;- Edição de imagem. Show less

  • Digital Marketing Trainee

    Jun 2015 - Aug 2015

  • Hotel Assistant General Manager

    Jan 2015 - May 2015
• 

  Havas Media Group

  Oct 2015 - Jul 2017

  SEM Specialyst
• 

  Ecselis

  Jan 2016 - Jul 2017

  Performance Manager

  - Planning and implement Search Engine Marketing (SEM) strategies for clients including: Worten, Vertbaudet, Well's, LG, Philips, Solinca, Garmin- Manage online campaigns (Search, Display, Youtube and Programmatic Buying Ads)- Prepare regular reports to analyze performance of campaigns;- Track online campaigns through Google Analytics to monitoring traffic and engagement on website and improve ROI.- Management of Google Tag Manager;

• 

  Reprise Digital

  Jul 2017 - Jul 2020

  Performance Specialist

  - Digital advertising strategy.- Performance and Brand clients.- Online Campaign Management: Social Media (Facebook, Twitter, Snpachat, Linkedin), Google (Search & Google Display Network) and Youtube.- Email marketing and affiliates campaigns.- Digital advertising proposals, implementation, optimization and campaign reporting.Projects/Clients- Mapfre Seguros- Unilever- Placard.pt- NOS Audiovisuais- Rock in Rio- Daikin - Azeite Gallo- Oceanário de Lisboa Show less

• 

  OLX Group

  Jan 2021 - now

  Performance Marketing Analyst