Vera Su

Experience

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  HTC

  Jul 2013 - Aug 2013

  Sales and Marketing Intern

  1. HTC brand image promotion by operating social media through youtube, facebook, mobile01 to maintain good relationship with fans. Created more than 8000 fans on facebook fan page in 2 months.2. Teamwork with 60 interns to collecte more than 60,000 customers’ feedback by street market survey.

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  Corning Incorporated

  Jul 2015 - Aug 2015

  Global Supply Management Intern

  1. Sourced 15+ suppliers to satisfy factory engineering facility demand and enlarged supplier pool in 2 months. 2. Evaluated supplier’s financial performance to ensure supply chain stable, and audited 3 suppliers with supervisor for Corning’s IAP regulation.

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  Delta Electronics

  Oct 2015 - Dec 2015

  Market and Competitor Research Intern

  Conducted industry 4.0, IoT application, and e-commerce market research for newly application and development.

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  Advantech

  Jan 2016 - Feb 2016

  UShop+(IoT Retail Total Solution), Intern

  1. Developed sales strategy of IoT retail total solution and sales kit for China and Taiwan sales promotion. 2. Conducted IoT retail market research for developing new business group business plan.

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  Lenovo

  May 2016 - Jan 2018

  1. Analyze consumer PC/NB market trend and predict possible promotion strategy through GFK and historical sales data. 2. Coordinator between sales team and factory of product MWDC issue, increase channel confidence and decrease issue rate. 3. Build up consumer product marketing localization content, product training materials and product competition to enable sales team to clarify product position and selling advantage.4. Key achievement :(a) Innovation product presentation of Yogabook launch in Taiwan.(b) Find out of competitor price and margin structure through data analysis mechanism. (c) Customer centricity enhance of all consumer product marketing improvement available in e-tailer channel. Show less

  • Assistant Manager

    May 2017 - Jan 2018

  • Business Associate

    May 2016 - Apr 2017
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  Cheetah Mobile

  Feb 2018 - Jan 2021

  Programmatic Business Development Manager

  1. Manage business partnership with global key DSP and SSP account for in-app advertising spending grow. 2. Collaborate with cross-functional team to strategize plan for Cheetah Ad Exchange platform to improve efficiency.3. Develop technical strategy for direct campaign buy from agency.4. Key achievement:(a). Grow in-app video spending +158% with DSP in one month.(b). Grow in-app banner spending through traffic and optimization strategy +276% with key account in one quarter.(c). Build up 10+ SOP to programmatic operation team and 5+ automatic function applied into product team. Show less

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  Condé Nast

  Jan 2021 - Sept 2023

  Digital Sales Manager

  1. Developed new client categories, significantly boosting event sponsor revenue by 200% year-over-year. Secured NTD 1.5M from non-core client sponsorship for Taipei Fashion Week.2. Spearheaded video ad sales initiatives as the only international Chinese media company selling YouTube partner sales packages in Taiwan. Implemented successful strategies attracting brands like AUDI, Hermes, Armani, and Chanel, meeting 80% fiscal year KPI within a quarter.3. Enhanced Taiwan media agency partnerships, utilizing VOGUE and GQ first-party data to increase CPM 30 times and achieve over 100% YoY sales revenue growth. Show less

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  LiTV (Taiwan) Inc.

  Sept 2023 - now

  Sales Manager

  1. Secured a significant game publisher deal by integrating data solutions with media strategies, driving user acquisition and payment actions on platforms like Steam. Resulting in a 4x increase in client investment during subsequent collaborations. 2. Achieved the largest deal in the sales team's history, exceeding NTD 2M, pivotal in transitioning LiAD into an omnichannel media solutions provider. Introduced a new sales product line that bolstered overall team revenue.3. Successfully negotiated and implemented OTT solutions for Haleon Centrum Group, paving the way for expanded business opportunities outlined in the 2025 annual plan.Overcame challenges to win the Chanel OTT deal, establishing a replicable model that benefited other team members and expanded proposals within the luxury industry. Show less