Nilay Shrimali

Experience

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  IEEE

  Jan 2015 - Nov 2016

  Execom Member

  IEEE is known as a technical professional society. It can help you to teach event management with the professionals .Task needs to be handled as Executive committee Member:- Manage the operations of the Branch to ensure that the best interests all the members are being met- Delegate assignments to Branch committee members- Advising Subunits (Technical/Affinity Groups) within the Branch on the proper procedures- Convene the monthly meetings of the IEEE Branch Executive Committee Show less

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  Dhirubhai Ambani Institute of Information and Communication Technology

  Jun 2015 - Apr 2018

  - The Cultural Committee organises various big events and festivals all year round the academic calendar.- As a Senior Member in Final year I was responsible for getting permissions of Institute premises and equipment need for each events, to encourage student committee to take part in events. - I was one of the 4 core members of student body government, which aimed to build bridge between student community and administration.- As a core member, I was responsible to represent student afairs to the Director,Dean students, Registrar, and the administration. - Managed the finances of 8 committees and 22 clubs through out the year, which amounted about 15 Lakhs. - Worked with all the Committees and clubs throughout the year to make sure they received their allocated amount on time.- Managed the purchasing process of all sports and technical equipments. - Led a team of 12 Annual Technical Festival committee members across different departments including PR, Social media marketing, Sponsorship, Event Management, and Hospitality.- Headed the PR department and we were able to increase the footfall from 1000 of previous year to 2500, though it’s difficult to have events in every technical field being in niche institute we have only two branches both related to IT. - As an anti-ragging committee member of 12 people we were responsible to be in touch with juniors in Particular Hostel Wings assigned to us.- I was in constant touch of almost 40 juniors who were very curious and some of them were frightened as they were out of home for the 1st time. - Was part of 6 member annual technical festival committee and the only junior I worked in two departments PR and Event Management majorly.- Co headed the PR department with one seniors and we were able to get 1000 footfall which was almost null previous year.

  • Cultural Committee Member

    Apr 2017 - Apr 2018

  • Core Member, SBG

    Apr 2017 - Apr 2018

  • Treasurer, Student Body Government

    Apr 2017 - Apr 2018

  • Core Commitee Member, i.Fest 2016

    Jun 2016 - Apr 2017

  • Anti-Ragging Committee Member

    Aug 2015 - May 2016

  • Core Committe Member, i.Fest’15

    Jun 2015 - Apr 2016
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  Social Uplift Through Rural Action (SUTRA)

  Dec 2015 - Dec 2015

  Winter Intern

  - Conducted survey in 7 villages and 100+ families through extensive field visits, on voting process of the Gram Panchayat election and women empowerment in the election.- Delivered basic knowledge of technical equipment/tools and technology which helped them to run campaigns and day to day activities, which made the Project leader to be qualified to attend PRE-SAARC in Jan 2016.

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  Uber

  Jun 2016 - Jul 2016

  Brand Ambassador

  As an Uber Brand Ambassador, I embodied Uber’s identity, demeanor, and values.Key responsibility took as an Uber Brand Ambassador:- Ensured smooth promotion of UBER during Inter and Intra Institutional events - Patiently listened to students and solve their problems- Used all source of marketing strategies of UBER by putting poster om prominent locations, mass mailing, and also social medial platforms like Facebook and Instagram

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  Hungrito

  Jun 2016 - Aug 2016

  Social media marketer

  A Food discovery platform helping foodies to find the best food dishes in Ahmedabad and Gandhinagar.- Worked on Social Media platforms of Hungrito, eg. Facebook, Twitter, Instagram- Made strategies for campaigns of each platforms depending on the analytics we get from present data- Worked on blog page that the company has created where original food content is being posted in accordance with the Social Media Strategy of the comapny.

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  WiseL

  Dec 2016 - Dec 2017

  Marketing Manager

  - WiseL an EduTech start up focusing on personalized digital learning solutions that assists students and teachers.- As Marketing lead, I was handling all on ground work related to client meetings, organising workshop, along with social media marketing campaigns on Facebook and Instagram.- Also oversaw all operations, client meetings, start-up fairs (Received funding of 20 Lac from Gujarat Government), hiring interns and managing social media Facebook and Instagram.- Organized full stack android development workshops in six colleges of Gujarat and got 500+Registrations in total. Show less

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  The SmartTree

  May 2017 - Jun 2017

  Campus Ambassador

  - The SmartTree aims at providing industry specific projects to the students.- Successfully managed online quiz, also achieved the traget of getting particpants.- Did all the possible promotions trough social media, putting posters on prime locations, mass mailing, etc.

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  Paytm

  Jul 2017 - Oct 2017

  Campus Ambassador

  I took the ownership in creating and spreading the awareness about paytm cashless paytm solutions on my campus.

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  EDC IIT Delhi(Entrepreneurship Development Cell)

  Jan 2018 - Mar 2018

  Campus Ambassador

  - BEcon, A unique 4 - Day conclave of eDC, IIT Delhi providing a complete package by combining business and entrepreneurship applications.- I was able to generate the targeted lead by sending students for the event.- I was the face of eDC, IIT Delhi as campus ambassadors in my campus to Increase the reach

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  SHOTT AMUSEMENT LLP

  Jan 2018 - Oct 2018

  Ambassador

  - It was a Newly opened game zone in Ahmedabad handled by trinity entertainment.- I was responsible to increase student awareness about the game zone and I successfully worked with the organisation for 10 months.

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  Awign

  Apr 2018 - Apr 2018

  Campus Ambassador

  - Awign provides internship opportunity in the market as good as possible.- Introduced many enthusiastic candidates to the platform and got them to come on board- Used social media platforms to reach out to people to create awareness- Also, did all the possible promotions of the organisation by putting posters on prime locations, mass mailing, social media promotions etc.

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  Institute of Rural Management Anand (IRMA)

  Aug 2019 - Apr 2021

  Student Placement Coordinator
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  National Hydro-electric Power Corporation

  Oct 2019 - Nov 2019

  Research Intern

  - Conducted extensive surveys to study and analyse development parameters resulting in Village Development Report which captures a comprehensive picture of development status of village.- Tried to find out commercial viability and social acceptance of pig producer company by surveying four major villages targeted by the institute for the livelihood intervention. 83% of the sample size (200+ Beneficiaries) accepted the proposal with the expectation of economic growth.

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  Amul (GCMMF)

  Jun 2020 - Aug 2020

  Summer Intern

  - Constructed a database of 2700+ hotels, restaurants, and cafeteria of Ahmedabad form Zomato via data scrapping- Studied Paneer Market by surveying 150+ owners, 100+ purchase managers, & 20+ chefs to carry out competitor analysis- Analysed the consumption pattern and supply-chain within HoReCa segment for strategizing the target Paneer market- Identified the challenges and gaps on 4 Ps, and set up new distributor network for HoReCa segment to increase the penetration

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  Grow Indigo Pvt. Ltd.

  Nov 2020 - Jan 2021

  Live Project Intern

  - Worked on the straregy, planning & execution for the B2B Agri Input platform - GrowOnline- Handled tasks such as Category Management- Agri Inputs, Vendor Management, and General Management - Identified strategically Important and cost effective Last mile delivery service providers across Gujarat and maintained a great relationship with them

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  Technopak Advisors

  May 2021 - Feb 2022

  Associate (Management Consultancy - Retail Division)

  - Prepared an Industrial report on Indian Women Apparel Industry, Indian Footwear Retail, Indian Jewelry Retail, Indian Pharmacy Retail, Indian Wine Market, Indian Oil Industry - Responsible for market sizing, financial analysis, competitive landscape- Responsible for preparing GTM Strategy for an International Bakery Premix Player, Conducted qualitative and quantitative primary research by building questionnaires, analyzing responses and presenting it to the management- Identified total addressable market (TAM) of Indian luxury retail for a client for Luxury home décor segment - Market sizing, Price Segmentation, Competitive Landscape Show less

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  Meesho

  Feb 2022 - now

  - Led end-to-end growth of Home & Kitchen category, scaling it from scratch to contribute ~10% of platform GMV with 22% gross margin- Spearheaded selection strategy & pricing optimization to ensure competitive assortment aligned with market demand- Strengthened supplier relationships to enhance pricing benefits & stock availability, reducing out-of-stock below 7%- Managed a team of 6 KAMs, driving efficient order management and better buyer relations- Implemented Marketplace Model transition (Oct 2024) enabling multi-supplier access to ensure Next Day Delivery and improve pricing efficiency Show less - Led acquisition, activation, and retention strategy for agency-onboarded sellers, working closely with cross-functional teams (F&E, SX Team, Cataloging, BizFin, Product, Tech)- Optimized agency performance by strategically maintaining seller mix across categories and price ranges, with detailed dashboards tracking high and low AOV products- Implemented an automated escalation system to efficiently resolve agency issues on a daily basis- Reduced non-incremental (NI) seller percentage from ~5% to ~2% through enhanced fraud management processes and regular agency engagement- Drove significant growth in sales participation from ~10% to ~47% within 3 months through structured agency tracking and accountability measures- Managed end-to-end onboarding process for new agencies including training and comprehensive process ownership Show less

  • Associate Business Manager - Meesho Grocery

    Nov 2023 - now

  • Associate Business Manager

    Jun 2023 - Nov 2023

  • Team Lead - Operations, Supply Platform

    Feb 2022 - May 2023