
Arjun Sudhilal
Intern

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About me
Communications and Marketing Specialist
Education

University of Canberra
2020 - 2022Bachelor of Communication and Media - Corporate Communications Public Relations, Advertising, and Applied Communication
Experience

Big Sing Incorporated
Aug 2021 - Oct 2021InternWorked with Big Sing Inc on internal documents to facilitate the development of their social media reach on their preferred platforms. Also helped them to become familiar with the effective ways to reach audiences, and the different formats that work for different groups of people.

UCX
Feb 2022 - Dec 2022UCX Campus Life CasualUCX Staff play an important role in the campus life that students at University of Canberra enjoy, from services like the Global Kitchen and the Food Pantry to entertainment venues like the E-Sports Lounge as well as the live music.• Assist UCLife with the setup and execution of events on campus, such as Sausage Sizzles, Market Days, Trivia Night.• Provide hospitality services at the Global Kitchen in the UC Refectory.• Monitor and support students at the E-Sports Lounge in the Hub, at University of Canberra. This role involves providing tech support to students when needed, and taking care of the lounge when needed, as well as in keeping the software up to date.• Provide assistance to students at the Food Pantry, by serving as a “cashier” as well as a general help in different situations. Customer service and fast counting are vital, with long queues of students waiting to get their free food for the week. Show less

University of Canberra
Feb 2022 - Dec 2022Student Ambassadors at the University of Canberra play a vital role by sharing our unique experiences at UC and sharing our knowledge, sharing a more intimate story of this university to prospective students.• Serve as a student representative outside of UC to prospective students.• Provide campus tours to prospective students who are interested in the campus.• Assist the Domestic Student Recruitment, Future Students as well as the Admissions team in resolving CRM cases and prospective student inquiries through emails & phone calls as part of the Student Ambassador Surge Team.• Represent UC at events such as Career Expos and Open Days, as well as occasionally perform school visits.• Provide personal experience at UC to peers as well as prospective students through The Access Platform, by engaging in conversations and providing social media content for UC to display on their website.• Occasionally asked to assist with other events at UC as well as to take part in marketing activities. Show less As student mentors at UC, we help to facilitate a good first experience at university for mentees and students and help them to adapt to university life as effectively as possible, while helping them with any queries or challenges they come across.• Providing support to university peers, connecting them to the relevant support services and providing guidance and mentoring, via weekly check-ups. Support is also provided at pop up stalls where students walking by can ask questions or seek support.• Building rapport and trust with the mentees so they have a non-judgemental environment to come to for support. Student Mentors facilitate the growth and goal setting of their mentees through this trust and support. • Conversational skills and problem-solving skills are often used in the weekly meet ups and communications with the mentees, to aid and guide them in any issues they may be facing, as well as to engage them in their first few weeks of university.• Represent UC at various events like the Chief Ministers Student Welcome. Show less Working with UC to develop communications regarding an arts exhibition, through research, writing and crafting a story to weave through the exhibition.• Developed information pieces connecting the art pieces to the story of the exhibition, the Olympic and Commonwealth Games• Catalogued art pieces as a part of UC's art collection and worked to maintain proper referencing on the archive.• Created an exhibition poster in line with the brand colours of UC as well as in the spirit of the event Show less
Student Ambassador
Jan 2022 - Dec 2022UC Student Mentor
Aug 2021 - Dec 2022Intern
Feb 2022 - May 2022

UM Australia
Nov 2022 - May 2023Partnerships Executive• Management of all media partners and working with internal teams to ensure campaigns are delivered accurately and as confirmed with client.• Supports the Partnerships Trader in completing all reporting outputs – such as Buy Summaries, Spot Lists, Burst Summaries, Post Analysis, Campaign Reviews, reporting tracking are all supplied in a timely manner and at the level expected by UM and our clients.• Monitor live activity and sending live reports of booked activities (social media, programmatic) to clients.• Works closely with internal teams to ensure delivery is as per planned outcomes.• Works to help manage challenges faced by managing deadlines and workload.• Start to identify and deliver on improved value for our clients through client meetings and negotiations.• Attends and actively participates in all weekly trading meetings providing timely updates on campaign performance.• Builds solid relationships with media partners such as Indeed, Adzuna, Prosple and more. • Ensure a collaborative, fair and transparent nature with our media partners to deliver best in market trading and negotiations.• Ability to deliver a solutions focused rationale for challenges faced within the role – campaign outcomes, workload and timelines.• Attends required training as part of development, such as MFA Certifications and Lunch and Learns hosted by media publishers.• Participates in agency and group trading initiatives ensuring best practice.• Support on agency pitches when available.• Run top level competitive reports using industry tools, such as AQX, to assist the Planning Managers in developing insights and reports for clients.• Part of the Culture Club of the Canberra office, helping to facilitate and develop events to build relationships between the Canberra team and publishers in the region.• Part of the Mediabrands Reconciliation Action Plan Committee, focused on actions to meet the Reconciliation targets set out specific to the Canberra region. Show less

Region Media Group
Jul 2023 - Dec 2024Account ExecutiveI work as an account executive, delivering public relations and marketing campaigns for clients and serving as the main point of contact for all campaign inquiries. I also represent Region Media at networking and business events to build relationships with external stakeholders and strengthen them with existing connections.A few of my clientele:• University of Canberra • EVT - QT and Rydges Hotels Canberra • Canberra Museum and Gallery• National Library of Australia • McIntyre Property• Ginninderry• Lifeline Canberra • Ronald McDonald House Charities ACT• Epilepsy ACT• Kulturebreak• Menslink • Tennis ACT• Cricket ACT• UC Capitals • Canberra Brave• Canberra Cavalry• Rally of Canberra • NRMA• Australian Wildlife Parks• Canberra Innovation Network • National Folk Festival • Canberra Symphony Orchestra My responsibilities include:• Managing client relationships and partnerships - organize client content from the initial concept to final stage• Planning and organizing publicity campaigns through utilizing communication strategies• Undertaking research for campaigns, analyzing the findings and planning around the findings• Prioritizing tasks based on importance and urgency• Contributing ideas at sales, marketing, and editorial meetings• Organizing and activating special events to promote goodwill and favorable publicity for Region Media• Arranging interviews for clients as well as photo shoots and video shoots.• Staying up to date with industry trends to inform best practice• Liaising with internal and external stakeholders to fulfill client partnerships• Attending business, social and other functions to promote the organization• Commissioning and obtaining photographs for client content• Maintain a commercial content calendar and publishing schedule for This is Canberra platform• Shooting video reels to publish on social media• Creating and presenting client campaign reports to present accurate snapshots of campaign Show less
Licenses & Certifications

Illustrator 2020 Essential Training
LinkedInApr 2020
Photoshop 2020 Essential Training: The Basics
LinkedInMay 2020
Learning Adobe XD
LinkedInMay 2020
InDesign 2020 Essential Training
LinkedInMay 2020- View certificate

How to Set Boundaries and Protect Your Time
LinkedInJun 2023 
Mental Health First Aid Certification
Mental Health First Aid® AustraliaOct 2022- View certificate

UC Lead: Leaders in Action
Campus ConsultancyAug 2022 - View certificate

Hootsuite Social Marketing Certification
HootsuiteOct 2021
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