Kashala Abrahams

Experience

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  Freelance (Self employed)

  Aug 2022 - Jul 2023

  Copy Editor and Proofreader

  Responsible for improving the readability of manuscripts.- Read manuscripts and corrected any errors in spelling, punctuation, grammar and word syntax.- Accumulated 6 positive reviews of social proof in poetic editing.- Ensured that all manuscripts adhered to the style guide of the client's choice.

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  Neem Tree Press

  Aug 2022 - Sept 2022

  Copy Editor and Proofreader

  Responsible for editing and proofreading a 250-page children's fantasy fiction novel.

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  Female Boss Collective

  Mar 2023 - Sept 2023

  Social Media Manager for the Agency's Clients

  - Executed social media strategies for 8 diverse clients, adapting copy and content to their unique niches and brand tone.- Oversaw social media content plans for clients that facilitated a 24% increase in their engagement and lead generation.- Achieved an average of 20-100 plus likes on community management comments which advanced visibility and awareness.- Produced data-backed end-of-month reports that explained analytics to clients.

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  The Marketing Vampire

  Jul 2023 - Jan 2024

  Founder and Freelancer

  The Marketing Vampire™ creates Stake-to-the-Heart Marketing that immortalises your business™.- Provided ongoing support and guidance to clients throughout their marketing projects.- Created and maintained client reports using Microsoft Excel. - Garnered over 35,000 impressions in just three months by continuously creating winning content through The Marketing Vampire socials that shares thought leadership on strategy, storytelling, and brand identity.- Advanced a campaign for a client's book release by enhancing copy on the fictional website to generate publicity and supplement the book's mysterious ghost story.- Spearheaded a monthly rise in website traffic by 5% by utilising SEO and niche keywords to boost search rankings and visibility. Show less

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  Girls in Marketing

  Sept 2023 - Sept 2023

  Digital Marketing Intern

  - Developed an understanding of SEO planning and implementation and can operate CMS software such as Monday and HubSpot.- Acquired rudimentary skills in coding such as HTML.- Developed a firm foundation in digital strategies as evidenced by passing the HubSpot Digital Marketing certification exam.- Explored the fundamentals of social media marketing, including campaign content planning.