Experience

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  Ig - internet group do brasil

  Jan 2010 - Nov 2011

  Reporter

  > Content writing for an online news portal with topics related to luxury, design, and architecture. > Storytelling to engage and inform readers. > SEO techniques to increase organic positioning on Google.

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  Burson-marsteller

  Nov 2011 - Dec 2012

  Communication coordinator

  · Activities coordination in the Brazilian automotive market aligned with global Public Relation (PR) agencies.· Creation of PR strategic plans, coordination of product launches, events, Media requests, production, and final revision of press releases. Crisis Management. · International Events and Media Training with regional spokesperson coordination. · Coordination of international events and media training with regional spokespeople.· Developing Ford's relationship with non-automotive media, resulting in Ford car as a background for Elle Magazine editorial and the company holding one of the largest sustainability events in Brazil with 80% attendance of the local media.· Project and content coordination for Hewlett-Packard wellness activities in Brazil, including video and newsletter. The engagement of the employees in all internal activities increased by 25%. Show less

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  Studio w cabeleireiros

  Oct 2014 - Aug 2017

  Marketing manager

  · Brand Management to improve the performance of the company's image. Re-creation of a new culture in the company (Internal Communication), increasing its relevance, visibility, and reputation. The number of new customers ( 18-35years old) increased by 45%.· Implementation of CRM software to understand customer needs, aiming a more personalized and agile service. Customer loyalty increased by 25%. · Internal Communication team modernization to meet customer needs and support business operation by ensuring effective feedbacks for requests, problems, and special needs (crisis management). Decrease by almost 50% in the number of online and offline complaints.· Planning, execution, and analysis of the company's social media, resulting in a positive engagement between the brand and users. Instagram Organic Growth (303 K). Content management for internal and external campaigns· Development and leadership of the first marketing team of the company (5 people). Organize and control Marketing budget. Show less

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  Valida

  Aug 2018 - Dec 2019

  Project manager

  · Consulting in Communication focusing on content generation, marketing strategy, product launch, market research, and lead generation.· Digital marketing campaigns planning, including SEO, e-mail marketing, Google AdWords / Analytics for two companies (Electrix / Italy and Mavatar /USA) while establishing themselves in Germany.· Data management and monitoring through Google Analytics and Facebook Ads. Continuous searching for opportunities in paid media.

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  Yūgen

  Jan 2020 - Dec 2020

  Digital marketing specialist

  · Understand who the customers and their needs are to increase satisfaction and the success of products or services. · Define strategy channels to attract new customers and retain those who already belong to the house.· Monitor, analyze and measure the results of campaigns; perform actions with ads.· Create email marketing campaigns to betray, engage and retain customers. · Stimulate the relationship with customers through engagement in social networks. Calendar development for orientation and creation of relevant content for the target audience/persona. Show less

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  Tríabe

  Oct 2020 - Jan 2022

  Co-founder | marketing

  · Brand strategy and customer acquisition through Inbound Marketing, Relationship, and SEO. · Development and optimization of the company's website; application of SEO techniques to gain a better position in search engines.· Copywriting strategy on social networks, e-mail marketing, and ads to generate leads and customer loyalty. · Management and monitoring of Social Media platforms. · Development of relevant content for the target audience.· Analysis of metrics to measure communication effectiveness, reach, and engagement. Data optimization correction, if necessary. · Management and engagement with the organization's online community to build brand awareness. Show less

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  Bossa cafés especiais do brasil

  Jan 2021 - now

  Ceo

  ✅ Roaster & Founder | Bossa Specialty Coffees from Brazil

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  Badaró agency

  Jul 2021 - Apr 2022

  Talent and customer experience
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  Sensorama design

  Apr 2022 - Jan 2025

  Key account manager