Experience

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  The fortune shop

  Jan 2014 - Nov 2022

  Communication brand manager

  - Implemented and executed promotional strategies to establish and enhance brand presence in the market.- Managed the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, and collaborated with art designers, copywriters, media buyers, and printers.- Generated innovative concepts for social-first shoots with influencer talent, serving as the main point of contact during the shoot. Negotiated contracts with influencers for all collaboration initiatives.- Analyzed industry trends and developments to optimize the brand's social media platform.Coordinated influencer content across various social channels during key events, including live content such as Instagram Stories.- Ensured brand integrity by overseeing and managing the quality of marketing campaigns, resulting in positive engagement on social media.- Developed and implemented effective marketing strategies to enhance overall brand awareness.Supervised marketing campaigns for the promotion of brand merchandise and events. Show less

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  Washington nationals

  Jun 2015 - Jan 2017

  Assistant retail manager

  The Washington Nationals are a Major League Baseball team based in Washington, DC and a member of MLB’s National League East Division. - Collaborated with Front Office to effectively manage day-to-day operations, ensuring accurate tracking of sales for sports team merchandise.- Generated and analyzed data for the marketing department, providing valuable insights into customer interest for new products and team merchandise.- Implemented strategies that resulted in a remarkable 75% increase in sales and inventory turnover for the New Era store compared to the previous season.- Developed comprehensive sales items reports and successfully handled cash operations for the store.Formulated innovative ideas for the marketing department to effectively promote and customize team items like jerseys, bats, and hats for distribution.- Delivered exceptional customer service, consistently meeting sales targets and actively participating in periodic inventories.- Collaborated closely with warehouse management to facilitate the efficient collection and distribution of merchandise.- Demonstrated strong leadership skills by managing a team of store employees, serving as the primary liaison between the front office and employees.- Conducted training sessions for new sales staff and performed various supervisory duties as assigned.Oversaw retail operations for off-site events, including the renowned Washington Nationals fan festival "Nats Fest." Show less

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  Entràpreneur

  Jan 2016 - Nov 2022

  Creative marketing manager

  Entràpreneur is a 501(c)(3) non-profit organization focused on creating content that raises awareness around entrepreneurship and inspires creatives all over the world to purse their passion.- Developed and implemented creative strategies and direction for advertising and marketing materials and campaigns.- Planned and executed online marketing campaigns and in-person events, such as book drives, pop-up shops, panel discussions, and an online campaign on the topic of entrepreneurship.- Created strong brand awareness through the establishment of a visible social media presence and the development of viral content concepts.- Evaluated the effectiveness of social media marketing strategies utilizing social media management tools, and provided comprehensive social media monitoring reports to the CEO.- Successfully increased engagement and traffic to social media pages by 50% compared to previous management.- Devised campaign strategies and closely monitored the execution of influencer marketing campaigns. Show less

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  S.e.n (sports & entertainment network)

  Jun 2017 - Aug 2018

  Sports marketing intern

  SEN is a revolutionary concept and channel to enhances high school sports throughout the nation. SEN presents the local fans of any particular state with in depth presentations of athletes who either went to high school, college or currently play in the pros of that local State. SEN does an in depth analysis of everything from college offers a player receives, to game broadcasts, and even team coverage.- Executed strategic marketing campaigns to promote sporting events, resulting in a 20% increase in ticket sales and a 15% growth in event attendance.- Developed and maintained relationships with key sponsors and partners, negotiating mutually beneficial contracts and securing $100,000 in sponsorship revenue for a major sports tournament.- Managed social media platforms, creating engaging content and growing the organization's online following by 25% within six months.- Conducted market research and analyzed data trends to identify target demographics, leading to the implementation of targeted advertising campaigns that increased brand recognition by 30% in the regional sports market. Show less

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  Sneakersnstuff

  Mar 2019 - Dec 2022

  Creative specialist

  Sneakersnstuff (SNS) is a brand founded in 1999 out of the love and curiosity for the culture and life around Sneakers, Fashion, Art, Music and Basketball. Today Sneakersnstuff works through 4 main pillars; SNS Label, Sneakersnstuff Retail Experience, Sneakersnstuff Entertainment, and SNS Cares.- Developed and applied innovative marketing campaigns that increased brand awareness and drove customer engagement by 30%.- Produced and executed innovative marketing campaigns, resulting in a 30% increase in brand awareness and a 20% growth in customer engagement.- Collaborated with cross-functional teams to create visually compelling content for digital platforms, including social media, website, and email marketing campaigns.- Managed and monitored multiple social media platforms, consistently ensuring timely responses to customer inquiries and concerns, maintaining a 95% customer satisfaction rate.- Spearheaded the productivity of a dynamic visual team, overseeing daily maintenance and ensuring prompt execution of promotional and seasonal installations. Show less

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  Mjla media & communications

  Jan 2022 - Jan 2023

  Public relations specialist

  Sierra Canyon School is a private, coeducational university-preparatory day school located in Los Angeles, California. Under the direction of Coach Andre Chevalier, who is one of the most respected basketball coaches and trainers in the greater Los Angeles area, Sierra Canyon has molded many current and future NBA players, as well as the sons of current and former NBA stars.- Assisted the Sierra Canyon Boy's Basketball program with the coordination of press conferences and media events, ensuring smooth execution and positive media coverage.- Managed and updated social media platforms, increasing engagement by 35% and reaching a broader audience.- Drafted press releases, speeches, and media pitches, effectively communicating key messages to target audiences and securing media placements.- Collaborated with the design department to create compelling images, logos, and banners for news outlets and social media platforms.- Strategized, formulated, and executed comprehensive public relations strategies to bolster brand reputation and visibility. Show less

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  The whitaker grp

  Jan 2023 - now

  Retail store operations manager

  The Whitaker Group is the award-winning experiential and creative company at the helm of globally-renowned brands A Ma Maniére, Social Status, APB, Prosper and their connected community platforms Hand Wash Cold, beSocial and APB YOU.- Oversaw and supervised a team of 7+ employees, providing coaching and training to guarantee optimal performance and adherence to company policies and standards.- Modernized and carried through strategic plans to optimize inventory management, reducing stockouts by 20% and improving customer satisfaction.- Led cross-functional teams in the successful planning and implementation of large-scale brand activations, including experiential marketing campaigns and product launches, resulting in a 30% increase in brand awareness.- Orchestrated all public relations activities and efficiently coordinated participation in public events to enhance brand visibility.- Streamlined operational procedures by creating standard operating procedures, resulting in a 15% increase in staff productivity and a decrease in customer wait time. Show less