Vishal Agrawal

Experience

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  Jack in the Box Worldwide

  Feb 2016 - Nov 2018

  SEO • Worked extensively with Surf Excel, Wingreens Farms, The Gateway – Taj, Suburban Diagnostics, Be Beautiful, NBA India, for handling their organic traffic.• Analyzed reports through Google Analytics, Omniture to get value-added insights to create strategies.• Handled multiple projects at a time with end-to-end client servicing right from conceptualization to execution.• Identified trends and implemented best practices for search and organic content marketing.ORM• Extensively worked towards enhancing and building the client’s online brand image and brand loyalty.• Reached out to dissatisfied customers to sort out the issue and minimize the impact of negative reviews. • Leaded the management team in maintaining and improving the client’s reputation. Show less

  • SEO & ORM - Senior Associate

    Apr 2018 - Nov 2018

  • SEO & ORM - Associate

    Apr 2016 - Mar 2018

  • SEO & ORM - Intern

    Feb 2016 - Mar 2016
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  Publicis Media

  Dec 2018 - May 2021

  Paid Media Associate

  • Working extensively with Telemundo, Brown Forman & Greenleaf Foods, Mattel, Morgan Stanley, Panera, Daisy Brand for handling their Biddable Campaigns.• Accountable for setting up and managing online marketing campaigns across multiple biddable platforms such as Google, Amazon, Bing, Facebook & Pinterest.• Devised and implemented Media Planning, Optimization, Budget Management & Reporting with Insights• Composing analytical insights to ensure campaigns are optimized towards success.• Driving new ideas to improve the performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion based on research. Strategic planning of campaigns & optimization of the keywords bids & campaign budget.• Helping in bringing more clientele under our business units in terms of Pitches, Work Allocation to the respected resources.• Mentoring a Team of 8 Analysts / Associates for their comprehensive work and knowledge path.Conducting Monthly Based Review to monitor the performance of the team Show less

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  GroupM

  Jun 2021 - Oct 2021

  Media Planning and Buying Manager

  As a brand custodian for the Sony LIV app, I managed agency-client relationships, oversaw media planning and implementation for publishers and display vendors, and supported new business development initiatives. In addition, I possess extensive experience with consumer and platform insight tools such as Comscore and Similar Web, which has allowed me to develop and implement effective campaigns on platforms like Google and Facebook. My expertise in this area has been invaluable in ensuring the success of our campaigns. Show less

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  IPG Mediabrands In

  Oct 2021 - now

  Performance Media Assistant Manager