Mateo Arango

Experience

• 

  Grupo Kaltex

  Jan 2011 - Mar 2012

  Junior Brand Manager

  Developed offline and online brand strategies and marketing budgets for a leading fabric company.

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  Tribal Colombia

  Apr 2012 - Dec 2012

  Visual Designer

  Created storyboards, wireframes, visual mockups into the prototype.

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  DDB Colombia

  Jan 2013 - Feb 2014

  Digital Art Director

  I led digital advertising production for the Latin-American hub I managed clients: Bridgestone, McDonald's and Honda

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  Volvo Construction Equipment

  Aug 2014 - Sept 2016

  Project Manager Marketing Tactics

  Communicated, tracked and managed status, creative check in reviews, deliverables and approvals from project kick off until completion. (synchronised with AMERICAS, EMEA, APAC and CHINA)- Generated and maintained project timelines and budgets.- Managed editorial, art, design, legal and brand approvals for all creative requests with production teams in agencies. 1560 medias created (image, video, sites translated into 13 languages)- Managed, updated and provided the weekly status report to stakeholders in each region.- Shared best practices, expertise and setting up programs to achieve product communication in social media. Show less

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  Self-Employed

  Oct 2016 - Dec 2017

  Independent Consultant/ Digital Campaign Manager

  Consulted B2B companies to help them grow in the following ways: - Identified pain points through market research- Executed digital campaigns by A/B testing on inbound marketing strategies, mixed PPC search campaigns with programmatic and social campaigns through constructed DMP’s and CRM databases- Media buyer programmatically through Open RTB, Deal ID and direct deals for display and video advertising- Data-driven optimizations through Google Analytics and Google Data Studio dashboards Show less

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  Aressy

  Dec 2017 - Oct 2021

  - Led digital acquisition and media strategy for B2B brands, driving growth and brand awareness.- Established and managed an in-house trading desk, optimizing programmatic ad purchasing for maximum return on investment.- Effectively managed a team of 5, providing onboarding, support, and ensuring efficient production.- Maintained a strong account management portfolio, including budgeting and ensuring client satisfaction for prestigious clients like Adobe, Engie Solutions, Veolia, Atradius, MAIF, Tagetik, Sage, Waters, Solvay, Siemens, and Google Cloud. Show less

  • Head of Digital Media B2B

    Feb 2019 - Oct 2021

  • Digital Media Consultant

    Dec 2017 - Feb 2019
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  Rexel

  Nov 2021 - now

  Customer Acquisition Manager (Digital Media) at Rexel Group

  Increased User Growth & Revenue:- Accelerated Rexel Group eCommerce's global digital sales by streamlining the use of digital acquisition channels.- Empowered Rexel country teams to create and execute user acquisition plans faster with improved tools, processes, and guidelines. - Led the implementation of data-driven digital media and e-commerce strategies for better results despite budget and technology challenges.