Smiti Yadav

Experience

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  Edumentor Educational Services

  Mar 2012 - Jun 2012

  Business Development Manager

  -Strategic consulting, including planning and execution of respective strategies for each profit center.-Orientation, training and placing of new recruits at respective centers and establishing their accountability. -Assisting CEO in formulating new plans and ensuing appropriate implementation.- Done SWOT analysis of education industry and competitor analysis and hence formulate cutting edge, sustainable strategies to enhance the reputation and growth of organization

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  Wipro Limited

  Jun 2013 - Feb 2024

  ** Develop and implement integrated marketing plans to drive growth for overall Cloud & Infrastructure services portfolio with strategic partners; and to create demand-generation programs in support of business and sales objectives in growth markets across geography.** Drive partner marketing relationship and build integrated co-marketing strategies and plans, Brand Management, Large Deal intervention, Go-to- Market Strategies, Partner Alliance Management and Marketing, and Analyst relationships** Responsible for planning, implementing, analyzing, and optimizing digital marketing campaigns & processes across channels.** Track and analyze effectiveness of campaigns, incorporate key leanings into the direction of new marketing programs and customer nurturing & acquisition.** Create innovative marketing programs, go to market strategies, campaigns and promotions across various channels, such as email marketing, events, online advertising, webinars, social & website.** Create customer advocacy ** Enhance positioning by creating unique vale propositions & elevator pitches for differentiated communication with clients & influencers** Proficient in Analyst Relations - Built and maintained strong relationships with key industry analysts Show less •Responsible for interfacing with clients and to gain understanding of requirements/processes through meetings and discussions. Elicited and detailed the client requirements via industry standard analysis techniques. • Business process benchmarking against industry standards, Analyzing As-Is Processes, consulting on To-Be Processes, Designing and Modeling To-Be processes using BPM tools like ARIS and MS Visio.•Understood the client’s business process, current/future needs, and regulatory guidelines and document the details for generating a solution.•Involved in discernment of business process, study and analyze requirements to design solutions.•Directly involved in writing and developing standard design workflows required.•Preparation of requirement document and other design document (EDD and BPDD) for customer approval.•Created functional documents and developed standardizing workflow process.•Involved in mapping of business process in accordance with client’s requirements and preparation of As-Is & To-Be document. •Worked on requirement gathering and mapping process flows.•Map the process of Client Legacy system with oracle technology as per requirement.•Conducted configurations, validations and functional testing for the project.•Formulated various strategies to build and expand my technology at practice level on Wipro platform.•Coordinated and organized training's across various location for the benefit of technical and functional consultants.•Understood the process flows related to the project and mapped them to Oracle application. Show less

  • Marketing Manager

    Sept 2015 - Feb 2024

  • Business Analyst

    Jun 2013 - Aug 2015
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  Trigent Software Inc

  Feb 2024 - now

  Marketing Manager

  **Cultivated and maintained strategic relationships with key industry analysts to enhance brand visibility, drive market positioning, and influence product perceptions.** Led participation in major competitive assessment reports collaborating with globalleadership and cross-functional teams to ensure timely and accurate deliverables.**Ran end-to-end integrated marketing campaigns <organic, inorganic, social media& demand generation> to create a bigger brand and generate marketing qualifiedleads.**Developed multi touch point custom programs Show less