Paula Ansley PhD

Experience

• 

  Ibhu

  May 2018 - now

  Chief Ginnovator and Entrepreneur

  Chief Ginnovator at Ibhu (Pty) Ltd - the makers of double-gold award winning Indlovu gin - Africa's Original Elephant Dung gin.Indlovu gin is an innovative premium gin for the adventurous spirit and the discerning gin collector. Created by Paula Ansley and her husband, Les Ansley after a lightbulb moment watching elephants drinking from a waterhole while sipping a gin and tonic! The only gin designed by the African elephant from foraged botanicals, uncover the true taste of Africa in every glass. The gin is smooth, complex with earthy flavours and so good all you need is a glass and ice.This is an exclusive gin for the person who loves the spirit of Africa – the freedom, the sunsets, the textures and the flavours of the African bush. The Ibhu brand is founded in the spirit of innovation, and Indlovu is our gin under that brand. Indlovu gin is made using multiple flavouring runs. The essential ingredients in Indlovu gin are derived from elephant dung that is washed and dried. The extracted botanicals are then infused into the gin, which provides the unique African flavours.It was important for us that the brand is underpinned by a strong conservation message. So 15% of the profits from the sale of the gin is donated to the Africa Foundation to support their work in wildlife conservation. To date, we have sponsored anti-poaching training for rangers at Phinda game reserve.As part of our commitment to South Africa we are also very excited that we have been awarded Proudly South African status. We are also very pleased to have been mentioned as one the top three new South African gins of 2018 by influencer and gin blogger Surita at Ginnedup (https://www.instagram.com/p/BsBFLD3nefv/).Indlovu gin is available through Yuppie Chef and premium restaurants, guesthouses and game lodges throughout South Africa. Show less