Annie Wang

Experience

• 

  Samsung Electronics

  Jul 2016 - Jan 2022

  Marketing Specialist

  Responsible for brand communication, adapt HQ brand guideline and implement with local initiatives. Focus mainly on engaging youth millennials with selected passion points, also enhancing Taiwan consumers’ overall brand preference toward Samsung. Earned internal Best Marketer Award 3 times for the activations’ splendid outcomes. Brand marketing---•Plan and execute brand campaigns, coordinate with cross-functional teams to come out with best results. •Launched global projects ---Galaxy Studio in 2018. Achieved over 72K traffic, 307% YOY sell-out, and more than 1.22 mil media value during 1-month event period.•Gaming industry involvement ---Sponsored a pro-game team as a new approach to co-promote product performance and brand spirit #DoWhatYouCant. Released limited gaming package and successfully boosted sales on newly launched online shop.•Gained significant increase in brand preference index with 67% of growth in 2019 2H.Social marketing---•Official social media platform (FB/IG/YT) management, KOL endorsement and content strategy development to maximize buzz during product launches and maintain constant engagements with consumers. •Roll-out paid media strategy with media agencies to make the best of budget.•Analyze weekly social listening report and debrief internally to track the trends.Digital marketing---•Digital campaign planning and execution: combine product features with entertaining contents to create interactive digital events. Launched the most successful digital event in 2017 with over 1 million visit, less than 40% bounce rate, and over 700k engagements during 1-month campaign period.•Samsung .com management for B2C and B2B products. Track overall site traffic/ sales engagement results and suggest optimization strategy to campaign/ product owners. Marketing budget planning, control and review. Show less

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  Nestlé Nespresso SA

  Jan 2022 - now

  • Assistant Digital Marketing Manager

    Apr 2024 - now

  • Performance & Content Management Executive

    Jan 2022 - Mar 2024