Belén Gabriel Casado

Experience

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  Banco Santander and Universdidad Francisco de Vitoria

  Jan 2005 - Jan 2006

  Leadership Development Program

  Create business plans for top leading Universities in Europe.Understand the fit of Universities in the social/ cultural environment of each visited country.Develop leadership skills through team activities, role-plays and lectures.Learn at first hand from relevant speakers (i.e. Cherie Blair, Jean-Marie Colombani, Emilio Botín...).

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  Deloitte. Global International Program 2010

  Jul 2010 - Dec 2010

  Strategic Business Consultant

  Serve as strategic consultant in Technology, Media and Telecommunication Businesses.Collaborator of the international training program for future GIP generations, working on high development and top edge global projects.

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  AMETIC

  Dec 2010 - Nov 2011

  IT Business Analyst

  Work in the key challenges ahead for Green IT strategies on business sustainability.Design and enable a Forum for the Spanish top IT professionals to drive the policies for Smart Cities in the framework of Europe 2020.

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  Procter & Gamble

  Jul 2011 - now

  Leading the algorithm transformation program for retail and sales - from instore execution and investment optimization to category growth, shelf and assortment management delivering +$200MM value creation.Partnering with AI engineering, DevOps, Data Management and service teams for scaled capability activation.Lead the creation of a new Data Science Hub (+10 people in Y1) to serve the globe with algorithms at scale and integrated into P&G decision systems.Responsable for a team of +15 data scientists across 3 time zones covering both innovation and scaled algorithms.Awarded Global Manager of the Year by P&G Data & Analytics organization. Show less Digital Marketing Strategy and Analytics leader for Feminine Care Europe.Technology advisor to P&G Feminine Care President.Focus on Marketing Technology, DTC, Performance Marketing, CRM, Search and Social Listening.Build and implement data-driven strategies to win in digital and omni-channel including Point-of-Market-Entry, Personalization and Direct-to-Consumer programs powered by Big Data and Advanced Analytics.Drive excellence on eBusiness fundamentals across digital media & eCom and set-up business-enabling analytical capabilities to win with key customers (B&Cs and PurePlayers). Show less

  • Data Science, Gen AI for Global Retail

    Sept 2024 - now

  • Data Science, Retail Europe and Global Carrefour

    Jul 2023 - Sept 2024

  • IT and Data&Analytics Leader, Feminine Care Europe

    Jul 2019 - Jun 2023

  • Digital Marketing and Analytics Leader, Feminine Care Europe

    Jul 2017 - Jun 2019

  • Business Unit Insights and Analytics Manager, Europe and IMEA Feminine Care and Global Liners

    Jun 2015 - Jun 2017

  • Market Insights and Analytics Manager, Southern Europe

    Jul 2013 - May 2015

  • Business Intelligence Analyst, Iberia

    Jul 2011 - Jun 2013