John Honey

Experience

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  College Works Painting

  Nov 2004 - Nov 2006

  District Manager, Branch Manager

  *Paid-performance internship as a Branch Manager, then promoted to District Manager for top-sales in Utah (top 20 in country at $105,000).*Hired, trained and mentored team of 25 Branch Operators.*Intense sales, best practices, marketing and production (painting) training: hiring, managing, payroll, profitability (highest in state).*Created team with 60% close rate.*Peak management of 15 direct reports, and 60 employee's. *Over 60 projects completed for $385,000 revenues.*Top 5 efficient teams in the country. Show less

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  Design My Idea

  Dec 2006 - Aug 2008

  Intern - Acting VP of Marketing

  *Successful SEO and SEM campaign for organic rankings on search engines and traffic increases.*Key word research, content creation (website and article based) and distribution.*Sales management resulted in consistent 50% above average revenues.*Created partnerships with complementary industry services such as licensing, patenting and local inventors groups.

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  RGH Investments

  Feb 2008 - Aug 2008

  Minor Partner

  *$11MM real estate development project in residential housing.*Marketing demographic research and planning for campaign (web, print, billboard, etc.).*Pro Forma statement creation and cost analysis for $2MM projected savings in analysis of strategic direction. *Created Operations plan for cost control in tandem with pre-sales campaign.

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  Sole Proprietor: Salem Honey

  Jun 2012 - Jan 2019

  Contract Demand Generation /Marketing Automation Specialist

  Consulting projects in between FT positions, or longer contract engagements:Feb 2018 - Dec 2018 - Eloqua ConsultantYoh Services, Quintiles / IQVIA*Sr Marketing Automation Specialist for globally distributed marketing teams in Eloqua.*Part of Eloqua instance roll-over implementation: requirements gathering, UAT design, testing, deployment, and feasibility case studies.*Best practice development and processes for 30% increase in stakeholder project capacity.Jan-Feb 2018 - Marketo Consultant*Consultant for DemandGen, short contract with immediate need for high volume execution of asset auditing, HTML tuning/creation for global nurture campaigns.June 2015 - September 2015. Contract Demand Generation Specialist.*Lead Generation for technology company in 300% growth market.*CRM administration, data validation and evaluation of of separate data model integration.*HubSpot integration, workflow design.*One-off, Nurture and Newsletter Email design in HTML/CSS.*Structure building for true Demand Generation model integration disparate technologies; SalesForce.com, proprietary database and HubSpot.*Reporting to Chief Revenue Officer and Director of Operations.Jan 2014-May 2014. B2B Marketing and Lead Generation, Confidential*Small Business lead generation. Copy design, MailChimp campaigns.*CRM refactor and customization. CRM data cleanup (lots) for optimal targeting.*Scripting and work-flow design.2013-2014: Operations: Finance and Marketing, Startup for Jr. High/High School Code Camp.*Designed marketing campaign for Jr High/High School student signups across Wasatch valley.*Web copy and marketing material needs.*Schedule analysis and planning for positive cash flow projections. Show less

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  AuctionIQ

  Sept 2012 - Oct 2013

  Communications Analyst

  *Jr. Project Manager and Analyst over global procurement consulting in the technology space. *Supported sales efforts of Principals; copy, materials, presentations, marketing, CRM Administration, and financial modeling.*Internal stakeholder management and support for Americas, EMEA and APAC.*Reports development for Executive and Operations level. *BPM development and best practices.*Liaison for outside-Vendor/Suppliers in RFP facilitation. *Concurrent multi million dollar projects across global regions.*Clients include (but not limited to) Genentech/Roche, CA, Inc., Western Digital (WD) and HGST, Keynote Systems. Show less

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  MRM//McCann

  Jun 2014 - Jul 2015

  Marketing Automation Specialist

  60-120 hour work weeks:*IBM Campaign/Unica Execution and Automation for Cisco client across AMER, EMEAR and APJC.*SME for segmentation and targeting of clients. *On-ramp and training of new APJC team in Campaign, table/data retrieval and process for multi-country/language/segmentation Campaigns.*Client/relationship management for digital marketing projects to high-value Cisco customers.*Ad-Hoc reporting and triage of global campaigns for SVP's at Cisco and MRM. E.g., why is our campaign % so low across X campaign, vs Y successful campaigns. Pulled 8x reports, analysis and recommendations with review by MRM management.*Process documentation and improvement; improvements to take on 10x employee resources with 2x resources.*Quality Assurance/Quality Control development (QA/QC).*Project management for on-time deliverables. *HTML/CSS, minor SQL tuning. *Logical inference for Campaign development (segmentation, opt-in/opt out, CASL compliance, EMEAR privacy policy adherence, etc.). Show less

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  Harte Hanks

  Oct 2015 - Jan 2017

  Marketing Automation Specialist (remote)

  Harte Hanks develops integrated, multi-channel marketing solutions worldwide that deliver millions of customer interactions every day through traditional, digital, social and emerging marketing solutions.SME in CRM management and Marketing Automation Strategy.Projects:*Fortune-50 Company Technical Audit for Marketing Automation Platform recommendation.*Includes analysis of 10x IT departments and over 15x strategic department interviews for evaluating Eloqua, Marketo and ESP evaluation (CheetahMail, Direxxis, etc.)."Super-Regional" financial services company consulting for HubSpot, including Workflows, and implementation of assets. *Nurture Workflow architecture for current, and prospect engagement. *High volume asset development for landing pages, emails, and trigger-based automation Workflows.Database (DB) management:*List analysis for "bounce" error research.*DB cleaning to keep Eloqua licensing under ceiling of contact limit.*Examined strategic segments, bounces and "gummy" emails (.com vs .coom).*Cleaned 100k contacts and designed re-engagement of time-based contacts for 200k contact.Marketo work:*Nurture, ad-hoc Campaign build and execution.*Email Editor 2.0 transition research and reporting for client (backward compatability of existing Nurture streams, and recommendations for future templates).Certifications:*Passed Eloqua Pre-Sales Certification (awarding in 2016).*In process for Oracle Eloqua Marketing Cloud Service 2013 Support Specialist.*In process for Oracle Eloqua/Content Marketing Cloud service Implementation Specialist. Show less

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  Quorum Review - Independent Review Board

  Feb 2017 - Jan 2018

  Sr. Digital Marketing Specialist

  All Demand Generation functions, including: MarTech, Marketing Automation, Marketo and SFDC campaigns/integration. Quorum Review IRB was established in 1991 in pursuit of a better way to deliver high-performance IRB services for research participants, sponsors and Clinical Research Organizations (CROs). Today, 25 years later, we continue to deliver innovations that streamline clinical research, ensure the integrity of an IRB review, and protect the people who volunteer for studies. Show less

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  IQVIA

  Feb 2018 - Dec 2018

  Senior Marketing Automation Specialist

  Eloqua Consultant with Yoh Services, Quintiles / IQVIA*Sr Marketing Automation Specialist for globally distributed marketing teams in Eloqua.*Part of Eloqua instance roll-over implementation: requirements gathering, UAT design, testing, deployment, and feasibility case studies.*Best practice development and processes for 30% increase in stakeholder project capacity.*Eloqua Engage Sales Tools practice manager*Eloqua administrator backup: segmentation rebuilds, feature implementation analysis, complex nurture builds, etc. Show less

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  Tata Consultancy Services

  Jan 2019 - Dec 2019

  Technical Architect

  Marketo and Marketing Automation SME and for TCS Interactice.TCS combines tech expertise and business intelligence to catalyze change and deliver results. Our mission is to help customers achieve their business objectives by providing innovative, best-in-class consulting, IT solutions and services and to make it a joy for all stakeholders to work with us.

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  F5 Networks

  Dec 2019 - Feb 2022

  Marketing Operations Specialist II

  F5 delivers cloud and security application services that enable organizations to embrace the infrastructure they choose without sacrificing speed and control.Marketing Operations specialist over MARTECH stack working with globally distributed teams.Marketing Operations across Marketo, SFDC and third-party integrations; database health, privacy and data cleanliness, third-party integration management, flex into PM and Team Lead as needed across global teams. System performance improvements first year reduced time to contact on MQLs, solved revenue impacting concerns with technical teams, and reduced overhead of Campaign execution specialists. Show less

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  Fictiv

  Feb 2022 - now

  Sr Marketing Operations Manager

  Fictiv is a Digital Manufacturing Ecosystem that rapidly delivers custom parts on-demand, to help companies accelerate new product introduction. From early-stage companies to large enterprises, thousands of companies use Fictiv to innovate with agility, de-risk their supply chains, and get products to market faster.