Raghu Nandan

Experience

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  Blue Digital

  May 2008 - May 2011

  ASST.Digital Advertising Coordinator

  An advertising coordinator builds and maintains relationships with clients. He coordinates weekly newspaper and television advertising and works with the marketing team to ensure graphics and data specifications for advertisements are met. He sells web and print advertisements to national advertisers especially publishers. He tracks ad revenue and reports to the accounts department. He schedules ad placement with the art and editorial staff. He contacts businesses and tries to find new advertisement media such as the back of tickets and receipts. He provides support to other workers within the advertising department. He maintains and updates the customer database. He coordinates with the account department for requisitions, invoicing and billing issues. The advertising coordinator reports to his supervisor on progress made on advertising and resultsResponsibilities:*Helping the advertising manager to develop advertising campaigns and assist him on daily advertising activities*Help the advertising manager to establish the annual advertising budget*Become familiar with networking configuration, extend knowledge and use advanced technology*Make Power Point presentations and present them at company meetings or clients meetings*Elaborate marketing strategies and participate in the implementation process*Use the media services for advertising*Handle client communication*Monitoring the events and accomplishing targets*Place ads in current publications, purchase advertising space on radio and television and deliver ads and commercials to the media on time Show less

• 

  Echovme

  Jun 2011 - Jan 2014

  Digital Advertising Coordinator

  To manage select online-marketing efforts, with a focus on driving new leads to PETA's websitesPrimary Responsibilities and Duties:• Plan, execute, and analyze PETA's paid online-advertising efforts• Track and analyze Web traffic and the success of online campaigns and change strategies accordingly• Create and carry out marketing plans for PETA's Web content• Manage PETA's online-advertising accounts on sites such as Google, Facebook, and Blogads• Seek out free online ad placement for PETA's public service announcements• Assist with the creation and optimization of landing pages for specific advertising campaigns• Draft ad copy and work closely with the PETA Foundation's Web designers to create ads• Write and edit Web features and other online content• Research and explore new advertising possibilities and Internet technologies• Perform any other duties assigned by the supervisorResponsibilities:• Degree in a related field or equivalent experience• Minimum of two years of marketing experience• Experience with Google Analytics, Facebook advertising, Google ads, and photo editing software• Proven interest in and strong working knowledge of the Internet• Knowledge of animal rights issues and PETA campaigns• Ability to stay within an established budget• Proven excellent project management, strategic thinking, and analytical skills• Demonstrated excellent written and verbal communication skills• Proven excellent Internet research skills• Proven sophisticated understanding and appreciation of creative work• Ability to work well under pressure and within tight deadlines• Demonstrated ability to work independently and as part of a team• Proven ability to conduct and analyze marketing research• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues• Commitment to the objectives of the organization Show less