Priscilla Smith

Experience

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  United Supermarkets

  Feb 2009 - Nov 2012

  Coffee Barista

  Balanced a full-time barista position while maintaining a high GPA, Kappa Delta sorority philanthropic responsibilities, and positive student life at Texas Tech University. Ultimately this position allowed me to learn how to maintain a healthy lifestyle balance without feeling overwhelmed by responsibilities. Full-time employment and a full-time student is the foundation of why I am able to balance personal life and enjoyable work life without feeling overloaded.

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  Texas Tech Public Media

  Jan 2010 - May 2011

  Intern

  - Produce three .60-second news stories for KNCH San Angelo, Texas, three times a week for NPR member station- Performed live three-minute news for KOHM, Lubbock, Texas- Created one-minute promotion for National Public Radio- Operate radio control-board operations - Conducted interview with Cody Beebe And The Crooks band

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  Austex Air Conditioning Services

  Feb 2012 - Nov 2013

  Creative and Media Coordinator

  Implement and update complex media strategies via Yelp ads: 134% increase, increased customer leads from 8 to 360, and increased revenue by $23,400 within a 6 month period.Updated and administered company website.Redesigned company brand: logo, business cards, newspaper ads, letterheads, & postcardsManaged critical company client invoices and tax records

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  Griffin Wink Advertising

  Aug 2012 - Jan 2013

  College Program Intern

  Extensive use of Coda 2, HTML, & CSS as website administrator.Organized clients’ media purchases via Microsoft Office applications. (i.e. Excel & Word.)Collaborated and strategized with cross-functional campaigns team to increase client gross sales.Responsible for the creation of the Campaign Book design & layout.Conducted intensive research for BenchmarkTM across multi city/multi states to capture consumer usage of search engines vs directories

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  Central Market

  Nov 2013 - Jan 2016

  Graphic Designer

  Monthly Event Responsibilities: Strong planning & organizational skills on the creative process for a 2 week event. Ability to be a photographer, hands-on artist, graphic designer, creative team leader & create Powerpoint presentations to present store event to corporate &/or media event.Weekly Print Responsibilities: C.M. Cooking School poster, Chronicle music line up for two locations, weekly advertisements for each department - Create various size flyers, brochures, posters, large scale vinyl banners, etc.Daily Communication Responsibilities: Receive several requests from department managers & communicate a thorough marketing strategy for upcoming products to increase sales. Balance multiple on-going projects & maintain a cool composer high under pressure ( & a sense of humor!)Strong in-depth use of Adobe Creative Suite, drawing and calligraphy skills. Ability to draw a clean image & create in Adobe Illustrator.Strong leadership skills. Referred to Central Markets Leadership Development classes to grow in career and become a better team partner & leader. Show less

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  ACCUSHARP

  Jan 2016 - Dec 2018

  Marketing & Graphics Coordinator

  • Designed and executed digital marketing campaign with total earning of $28,500 in sales in a one-month time frame resulting in an increase of 13% new customers, 40% two-year idle customers, 47% up-sale orders• Interpret Google Analytics data: create and track goals, use options like dimensions and segments for deeper insights, audited site traffic, conversions, and ad performance, and understand how people use the website• Created and presented a comprehensive sales/marketing presentation (PowerPoint) for a primary customer and took lead in the engagement in collaboration with our company President and Sales Manager. The presentation and engagement were successful and resulted in a significant win for our company.• Perform regular content gap analyses against competitors to ensure the content strategy is in line with industry trends• Increased website traffic by 350% in a one-quarter campaign resulting in positive ROI• Customize digital campaigns for two-step distribution in 10,000+ national retail locations and in 64 countries• Implemented social media marketing strategies which resulted in 329% growth in brand recognition• Directed international trade show events, marketing booth design, and engagement; Orchestrate 12 national trade show events• Strategically designed and implemented all print marketing materials to maintain brand recognition• Created monthly email campaigns utilizing CRM tools - Analyzing Constant Contact data for next campaign• Created brand identity guideline book: fonts, colors, logo qualifications, packaging• Redesigned brand logos, icons, website, product card packaging, boxes, & retail store displays.• Optimized powerpoint presentations for efficiency and effectiveness to engage full attention for major retail buyers: Dick’s Sporting Goods, Walmart, Academy, Cabela’s, HEB• Work closely with hundreds of B2B & international distribution: provide high-resolution art for their website increasing their Online sales. Show less

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  IBM

  Jan 2019 - Mar 2024

  Strategically aligning North America marketing strategy with a worldwide marketing plan focus, intricatelydivided into IBM reputation management, demand generation tactics, and pipeline progression. Ensuring a comprehensive coverage and synergy across diverse facets of the global marketing landscape. Accomplished Co-Marketing Program Manager at IBM for Embedded Solutions Agreements (ESA) withinGlobal Technology Services (GTS) and ESA Tech Brokers. Achieved notable results:• 188% Increase in North America ESA growth funds utilization by business partners in 2020 YTD.• Enhanced the Marketing Activity Plan (MAP) value in North America by 76%, equivalent to a $600kmarketing value for the same period. Implemented digital optimization strategies using HotJar for the IBM site dedicated to Energy, Environment, and Utilities. Successfully optimized paid media budgets in alignment with business unit goals.Managed Content Syndication spending and provided weekly reports on paid media pacing to the team.

  • Build Program Marketing Manager | IBM Ecosystem

    Oct 2022 - Mar 2024

  • NA Co-Marketing Program Manager

    Jan 2020 - Oct 2022

  • Digitial Marketing Strategist

    Jan 2019 - Jan 2020
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  Cilla Studios

  Apr 2024 - now

  Content Creator, Actor, Marketing Professional