Ryan Kropf

Experience

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  Northwest University

  Jul 2016 - Apr 2022

  Performs day-to-day email marketing activities including, but not limited to, working with departments to understand needs, campaign strategy development, email set-up, writing, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns across all platforms (TargetX, Pardot, Mailchimp).Performs day-to-day digital advertising activities including, but not limited to, working with departments to understand needs, campaign strategy development, advertisement design, writing, scheduling, testing, and deployment of all platforms (Google, Facebook, Instagram, LinkedIn).Is responsible for all reporting and analysis of email performance.Works with the Digital Strategy Lead to optimize metrics of lead conversion campaigns and meet key performance indicators.Contributes to the Marketing team’s overall strategy and mandate.Performs other work-related duties or special projects as assigned. Show less Essential Functions- Production design for marketing collateral including publications, print and digital ads, campus artwork, and other physical marketing pieces for admissions team.- Collaborate closely with the Admissions department to meet their design needs.- Work within existing brand system and help refine brand guidelines while expanding the system to fit multiple marketing channels.- Work within project timeframes to deliver projects in a timely manner. - Own and schedule email communications to traditional student audience using a CRM - in collaboration with Admissions and copy writer.- Study industry trends and utilize research findings to influence marketing strategy.Graphic DesignWork with Lead Marketing Designer to develop design elements (wordmarks, icons, buttons, graphic treatments, illustration, etc.), that family together and help build a consistent NU brand identity. General Team Content AssistanceWork with Art Director in the development of photos and videos. Work with Email Specialist to develop templates, manage Emma and Salesforce. Work with Marketing Content Writer to develop images for Social Media and FB ads. Work with Project Manager and Departments to move print projects efficiently through our system. Show less Role Functions:- Responsible for counseling prospective/continuing students on the financial aid process.- Tracking documents and student aid packages.- Verifying student files in compliance with Federal regulation.- Works with informational materials and forms in compliance with regulations (Federal and State).- Represents Northwest University/Financial Aid Services at NU Friday events and College Fairs, giving presentations to prospective students and being available to answer questions.- Uses technology to create/develop/edit forms, publications, and brochures as required.- Manages the State and Federal Workstudy students, keeping State and Federal allocations in compliance with regulations and helping students network with local businesses to find part-time jobs.- Maintains the Outside Scholarship Portfolio, making sure all funds are documented, awarded as appropriate, keeping the fund in balance, and returning scholarships as required. Show less

  • Digital Marketing Specialist

    May 2020 - Apr 2022

  • Marketing Designer

    Mar 2018 - May 2020

  • Financial Aid Counselor

    Jul 2016 - Mar 2018
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  Reach Church - Kirkland

  Jul 2016 - Apr 2018

  Visual Designer

  - Design of digital graphics for communications via social media channels.- Assisted Communications Director in developing communications strategies.- Own and create Sunday sermon presentations while managing team of volunteers.

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  CSTMR Fintech Marketing & Design

  Apr 2022 - Nov 2022

  Marketing Project Manager

  • Monitor and facilitate the day-to-day flow of work and communications for assignedclients in coordination with the Account Manager• Work with a cross-functional team on the execution of integrated digital marketingcampaigns and programs.• Work in concert with Account Managers on execution of client engagements• Provide project management leadership on assigned projects• Manage tasks and designate responsibilities for project contributors in our virtualclient account teams• Create and manage project plans with timelines, deliverables and resources.• Ensure all engagements are kept on time and within the allocated budget.• Schedule and participate in weekly client status meetings• Schedule and run internal meetings with appropriate team members.• Follow processes that create greater efficiency and quality outcomes for clients.• Track account status, and share successes and concerns• Assist in maintaining profitability of all assigned accounts.• Foster a positive, constructive and collaborative atmosphere and work style withinyour CSTMR account teams. Show less

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  Church Extension Plan

  Nov 2022 - now

  • Manages company social channels on Facebook, Linkedin, Instagram, and YouTube.• Responsible for planning and creation of social media posts.• Manages customer email communications using ActiveCampaign.• Responsible for planning, writing, and scheduling of email campaigns and automation.• Manages paid advertising on Google and Facebook.• Responsible for executing, monitoring, and reporting of paid advertising.• Works closely with our videographer to develop testimonials and educational content.• Responsible for managing relationships with video subjects and resources for content.• Responsible for strategic planning of big-picture content plan. Show less

  • Digital Marketing Manager

    Aug 2024 - now

  • Marketing Content Manager

    Nov 2022 - Aug 2024
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  NW License Plates & Restoration

  Jan 2023 - now

  Co-Owner

  Co-owner/Wearer of Many HatsBookkeeper, Website Designer, Content Manager, Marketer, Customer Service, Order Fulfiller, Metalworker, Painter, and Salesperson.And I get to work with my dad.