Amanda Shanon

Experience

• 

  University of Vermont

  Aug 2002 - May 2003

  Residential Life Staff Assistant

  Assisted in overseeing the Residential Life Main Desk. Responsibilities included fielding inquiries from students and parents about housing, inputting payroll, supervising work study students, and issuing charges and credits for student housing.

• 

  Bernard Hodes Group

  Dec 2004 - Jun 2012

  • Cultivate positive client relationships• Develop in-depth, integrated media plans to promote events, drive traffic to websites/microsites, support specific initiatives, etc• Present detailed strategies to clients • Manage the development of websites and microsites• Supervise and execute diverse media buys and projects• Partner with internal creative team to develop effective advertising and branding campaigns• Ensure clients’ branding and employer value proposition are consistent in all creative messaging and corporate standards Show less

  • Account Director

    Oct 2010 - Jun 2012

  • Account Executive

    Jun 2007 - Oct 2010

  • Account Coordinator

    Dec 2004 - Jun 2007
• 

  Bayard Advertising

  Aug 2012 - Mar 2016

  Senior Account Manager

  - Developed and implemented in-depth, integrated media plans encompassing print, digital, direct mail, and mobile advertising- Partnered with creative teams to develop effective advertising and branding campaigns

• 

  Ripple Media Group

  Apr 2016 - Jul 2019

  Customer Success

  - Created the Customer Success and Media Buying foundation for recruitment industry’s first programmatic advertising service provider.- Oversaw a 3-person team and managed a $500k book of monthly business.

• 

  Joveo

  Jan 2018 - Jul 2020

  Customer Success

  - Manage Customer Success for 10+ enterprise customers totalling $1M in monthly revenue.Work with Advertising Operations to ensure customers’ KPI are being met or exceeded.- Build relationships, address issues, provide strategic plans, and continually delight customers with a positive, customer-first attitude.- Train self-serve platform users on product knowledge, media strategy, and best practices to ensure success and retention.- Develop and share best practices with Product teams to continually improve the quality, efficiency, and efficacy of the platform. Show less

• 

  Appcast, Inc

  Oct 2020 - now

  • Director, Delivery

    Sept 2023 - now

  • Manager, Premium Delivery

    Jan 2022 - Oct 2023

  • Account Manager - Team Lead

    May 2021 - Jan 2022

  • Account Manager

    Oct 2020 - May 2021