Aline Kasliner

Experience

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  Auchan

  Nov 2001 - Apr 2004

  American Marketing Manager

  Manager of Print and digital marketing targeted at the American Militery Bases and Comunnities in the Catanis Area.

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  War Dogs Game Center

  Jun 2004 - Mar 2009

  General Manager Operations and Marketing
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  American Military University

  Jan 2009 - Jan 2012

  Competed Degree in Intelligence with an Analytics Focus
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  Caesars Entertainment Corporation

  Feb 2012 - Feb 2014

  Corporate Marketing Analyst

   Led development of enterprise-wide reporting zones that identified the company's most competitive markets and developed reporting for better understanding to increase revenues by 12%. Developed competitive reporting now-standardized and segment reports to enhance marketing efficiency by .4 FTE. Managed a project to identify and quantify current new guest acquisitions programs to develop best practices and strategies based on the market type to increase guest rates by 09%. Played a major analytic role in the Millionaire Maker new business acquisition project, including forecasting, marketing, money management analysis, pre- and post-analysis, boots-on-the-ground data gathering, and event tracking with segmentation. Leveraged customer loyalty card data to develop deep insights into customer behavior. Held a seat on the training committee, helped to create new training materials and participated in the hiring process of new employees with analytics. Show less

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  Billy Casper Golf

  Feb 2014 - Jun 2015

  Manager of Marketing Insights

  Introduced relationship marketing and reported against it to the company to increase revenues by 17%. Cleaned and manipulated data for ad-hoc analysis, recurring reports, and dashboard creation. Managed new Marketing/IT cross-projects such as writing rules against segmentation to apply to the database and verifying data was flowing through from all sources.

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  TradeKing/Ally Bank

  May 2015 - Aug 2016

  Digital Marketing Analytics and Optimization Manager

  Reported directly to C level management to drive decisions using the breadth of data available to the company. Developed customer segment prediction model to enhance prediction accuracy by 62%. Created in-depth reporting for Marketing Department and testing teams to enhance testing efficiency by 25%. Increased funding conversion by 35% through data-driven A/B testing.

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  Mediahub Worldwide

  Jun 2016 - Oct 2017

  Manager of Analytics, Optimization, and Planning

  Worked as acting director while Mullen had no Director, Senior Director or VP of Marketing Analytics. Restructured Business Intelligence (BI) leading the department from human driven to computer driven reporting to increase analytics efficiency having 85% reports fully automated inside of a year. Managed an 8-person team across multiple analytic disciplines. Devised diminishing return models to identify optimal partner spend and develop dashboards for the marketing department and external clients. Designed media mix and multi-attribution models for retail, e-commerce, financial, energy, and entertainment clients. Show less

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  Nike

  Oct 2017 - May 2020

  Responsible for the end-to-end vision of the BI and analytics strategy, architecture, providing leadership, defining KPIs, tracking performance, and prioritizing projects and execution of global programs that simplify the Nike Sportswear and Neighborhood business models. Worked cross-functionally with a variety of Nike teams to create and implement technology solutions to challenging data problems that will support the organizations goals and objectives.Transformed and trained the both the analytic team and cross functional partners to ensure the proper mix of skills, including core business reporting, business alignment, data analysis and integrity, data science approaches, project delivery, and technology maintenance. Fostered a culture across teams that drives the successful delivery and adoption of technology and business process solutions. Show less Partnered with our Engineering, BI and Product and Data Science teams to create data architecture and reporting for the Global Young Athletes Business. Worked closely with the Young Athletes Vice President counterparts across Demand Supply Management to align across stakeholders.Work closely with the functional leadership teams to develop, communicate and execute strategic plans, helping the team analyze, prioritize and execute against its strategic roadmap. Allowed Young Athletes to move beyond traditional self-service reporting views to focus on exposing forecasts & statistically relevant deviations, and served as Analytics member of the NIKE Global Young Athletes Leadership team. Show less

  • Global Nike Sportswear Analytics Leader

    Mar 2019 - May 2020

  • Global Young Athletes Analytics Leader

    Oct 2017 - Mar 2019
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  Petco

  May 2020 - Sept 2021

  Integrated Cross Channel Marketing Analytics and Optimization Leader

  Responsible for leading Petco’s integrated marketing and VIP vendor analytics team, including development of an end-to-end Marketing Analytics Dashboard suite encompassing owned and paid media media KPIs, targeting & audience results, in depth transaction & customer metrics, brand monitoring metrics, MMM and MTA models, social listening, and site/store & inventory analytics to enable planning and optimization. Empower analysts to deep-dive into performance of current strategies and recommend optimizations to improve customer experience, increase engagement, bolster reach, increase conversions, and inform retention strategies. Show less

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  OMD Worldwide

  Sept 2021 - Oct 2022

  • Senior Director Global Marketing Sciences

    Jan 2022 - Oct 2022

  • Senior Director Marketing Sciences

    Sept 2021 - Feb 2022
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  SOLVE(D) | An IPG Health Company

  Oct 2022 - now

  Senior Vice President - Analytics

  For the last three years I have focused exclusively on health and wellness, across categories including immunology, infectious disease, mental health, neurology, oncology, and rare disease. My clients have ranged from major pharmaceutical organizations to start ups commercializing their first product to market.I have influenced the customer journey and engagement through data-driven insights and strategies.My leadership in analytics and marketing strategy, particularly where these have intersected with lifecycle marketing principles, has driven accolades across clients. Show less