Yannick Ludwig

Experience

• 

  ServiceRating GmbH

  Aug 2011 - Jul 2012

  ● Assisting with data assessment, data evaluation, and reporting and presentations for clients ● Refining research methodology for data collection, including survey and qualitative interviews

  • Student Assistant

    Oct 2011 - Jul 2012

  • Intern

    Aug 2011 - Oct 2011
• 

  Vrije Universiteit Amsterdam

  Oct 2014 - Oct 2014

  Research Assistant

  ● Preparing manuscript that successfully led to publication

• 

  MetrixLab

  Feb 2015 - Aug 2018

  Research Manager Social Insights

  ● Managing research projects along their entire lifespan, from kickoff with the client, through setup, data collection and analysis, to reporting● Innovating our in-house software and research methodology● Acting as link between research and IT by taking over product owner responsibilities for our in-house development teamClients I have personally managed include: Philips, adidas, Masco, Coca-Cola, Lincoln, DSM. Topics included, among others: tourism, home improvement & construction, smart lighting, sport shoes, (mal-)nutrition, mobile phone providers, & food related campaigns. Show less

• 

  WUA

  Sept 2018 - now

  As Head of Product, I oversee the development of our products, ensuring they meet market needs, align with company goals, drive innovation, and maximize business impact by establishing and executing a cohesive product strategy. • Responsible for maximizing the value of our MyWUA Platform and Digital Experience Dashboard ● Managing research projects along their entire lifespan● Presenting results to key stakeholders in multinational companies, including CEOs and CMOs● Performing external Workshops with clients to turn our recommendations into actionable internal next steps● Training Junior Researchers

  • Head of Product

    Feb 2024 - now

  • Product Owner

    Mar 2022 - now

  • Senior Research Consultant

    Sept 2018 - Mar 2022