Marco Dho

Experience

• 

  Diogene Magazine

  Nov 2007 - Jan 2008

  Editorial Assistant

  • Supporting editorial staff in all activities leading to publication;• Dealing with in-house teams, writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process;• Organising and researching projects;• Partner relationship;• Summarising written material;• Correcting manuscripts;• Word processing, desktop publishing, photo editing and email.

• 

  REWE Group

  Jun 2011 - May 2015

  Space Allocation• Management and optimization of on-shelf lineal space; creation, updating and testing of graphic outputs (planograms); • Data analysis, KPIs measurement and identification of new ones, results tracking and report creation;• Assortment segmentation in clusters according to KPI;• OOS (out of stock) analysis and management;• Analysis of profitability per product, measurement of KPIs per product.Floor Planning• Stores segmentation in clusters according to KPIs.• Strategic planning of commercial layouts for stores and creation of graphic outputs; • Monitoring of segments profitability;• Planning and identification of categories role;• Analysis of profitability per square meter; KPIs measurement for each segment.Category Management• Analysis of market share, trends and sales;• Market and competitors definition;• Benchmarking analysis;• Trade Marketing;• Mistery Shopping;• Shopper Marketing;• Cooperation in price planning activities;• Assortments management;• Consumer purchasing analysis. Show less

  • Retail Merchandising Manager

    Sept 2011 - May 2015

  • Private Label Assistant

    Jun 2011 - Sept 2011
• 

  AdMeta Consulting

  May 2015 - Jan 2017

  Co-founder & Chief Marketing Officer

  Process Management• Research of critical and problematic issues for all the company departments involved in the process;• Analysis of data that are daily used by the departments involved;• Analysis of interfunctional relationships, definition of duties and responsibilities for all departments;• Planning of a process diagram with accurate definition of roles and timing.• Editing of a process manual that resumes and explains all the process activities. Digital Marketing• Website optimisation with SEO rules: keywords analysis, web editing with seo-friendly language; creation of meta descriptions and titles• Social Media Management: post creation, insights analysis, campaign and ad planning, monitoring campaign results;Marketing and External Communication• Creation and editing of corporate communication material such as corporate presentations, newsletters, emails, website contents and social media articles.• Leads generation: costumers, partners and shareholders.• Communication with external environments, costumers and partners. • Collaboration with graphic designers for the corporate brand’s logo and graphic layout.Trade Marketing• Market Data Analysis• Study of market segmantation• Benchmark analysis between competitors and channels• Monitoring of retailers perfomance• Merchandising projects for brand companies in order to deeply engage their retail partners• Tips for strategical planningSoftware Development• Collaboration with computer engineers for the development of a Space Allocation and Category Management Software. • Software beta-testing and problem solving. Show less

• 

  I Musotti

  Jan 2016 - Oct 2018

  Digital Strategist

  www.imusotti.comWebsite administration• Development and management of corporate full-responsive website;• Content creation for the corporate blog page: posts editing and copywriting, advisory activities in the research and development of creative material, definition of the corporate communication plan;• SEO optimization for each page and blog post: keywords analysis, meta-descriptions and meta-titles management, alt-tags improvement, texts adaptation according to hot keywords;• Newsletter management: lead-generation, lists creation and data analysis.• E-commerce development: coming soon!• Tools: Wordpress, Google Search Console, Google PageSpeed Insights, Screaming Frog, Yoast SEO and Mail Chimp.• Languages: HTML and CSSWeb Analytics• Main dimensions and metrics analysis with accurate focus on users, traffic, sessions, traffic sources, goal convertions, online activities, social activities, page tracking, social interactions, bounce rate and timing on page.• Goals definition and convertion rates analysis.• Tools: Google Analytics, Google Search Console, SEM Rush and Similar Web.Social Media Management• Creation and management of corporate social networks (for the moment Facebook, Twitter and Instagram);• Facebook Audience definition;• Insights analysis;• Tools: Facebook Business Manager, Power Editor, Twitter, Instagram, Hootsuite and Fanpage Karma.Digital Advertising• Development and management of social campaign with different goals (page likes, site traffic, lead-generation…)• Google AdWords campaigns management and monitoring;• Instagram campaigns: coming soon!• Tools: Google AdWords, Google Analytics and Facebook Ads Manager. Show less

• 

  Insight

  Jan 2017 - now

  Website Management, Analytics and Advertising- Website Management (Adobe Experience Manager)- SEO (Google Ads, MOZ, Siteimprove and Screaming Frog) 2017 website traffic: +45% vs 2016 2018 website traffic: +63% vs 2017 2019 website traffic: +22% vs 2018- Web Analytics (Google Analytics, Google Data Studio, Adobe Analytics)- Web Listening (Azure and Sprinklr)- SEM (Google Ads)- Push Notification (AimTell)Social Media Management- Social content creation and communication planning (Hootsuite and Sprinklr) Company's LinkedIn Social Audience 2017: +58% vs 2016 Company's LinkedIn Social Audience 2018: +24% vs 2017 Company's LinkedIn Social Audience 2019: +33% vs 2018- B2B Digital Campaign Management (LinkedIn Campaign Manager)- Social Media fanbase growth and brand awareness development- Social Media Advocacy project owner for the Italian country (Sprinklr)Member of the “EMEA Social Media and PR” team to cooperate on the EMEA digital communication strategy.Account Based Marketing and Social Selling- Social Selling promoter- Management of Account Base Marketing activities (ABM)e-mail Marketing and Marketing Automation- Digital Marketing Automation (Marketo)- Lead Generation & Nurturing (Marketo)- eMail Marketing (Marketo)- Micro-moments strategyOffline B2B Marketing- Event Management- Marketing Plan Development - Co-Marketing Activities- Market Development Funds (MDF) Management- Graphics marketing adv expertise (Adobe Creative Cloud)- Cooperation with Sales Department for Lead Management - Monitoring of profits generated from marketing leads and activities Show less

  • Marketing Manager

    Sept 2023 - now

  • Marketing Specialist

    Jan 2017 - Sept 2023