Jacque Bergeron Hoard

Experience

• 

  The University of Texas at Austin

  Aug 2020 - Feb 2021

  Teaching Assistant for Kendra Scott Design Course

  -Designed 22 digital marketing graphics using Adobe Suite, yielding 5,000+ votes for end of semester student exhibition-Led videographer in creative direction for one 5-minute video, encouraging the public to vote, received 986 views -Coordinated scheduling for 10 Kendra Scott executive guest speakers and 1 Kendra Scott headquarters tour-Organized all technical support including 28 virtual classes, 8 small group meetings, and daily emails for 40 students

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  Koia

  Feb 2021 - Jul 2022

  -Crafted “Follow Me To Koia” campaign, using 30 influencers and $49,763 to create 150+ posts, reaching 1.6 million people-Aligned stakeholders on new loyalty program using one roadmap including product vision, strategy, personas, & key metrics-Used customer feedback to launch cross-functional omnichannel loyalty program, gaining 2,000+ members in two months-Built one wireframe for loyalty program with Adobe Suite & worked with graphic designers to build cross-platform program-Analyzed 600+ individuals using qualitative & quantitative methods to inform strategic business decisions on new packaging-Nurtured 20+ monthly warm B2B leads, creating $22,567 in revenue & increasing the returning customer rate by 117% Show less -Solved 1,000+ monthly customer service inquiries through email & social media with an 85% customer satisfaction score-Automated customer service process through chat bots, templates, & self-service forms, reducing service time by 81%-Proposed data-based customer service feedback loop to stakeholders, lowering customer service complaints by 7%-Orchestrated #krushitwithkoia campaign, which collaborated with 26 partners to reach 10 million people on social media-Posted daily on Instagram, Facebook, TikTok, & Pinterest, growing Pinterest to 630,400 monthly views and $3,000 in sales-Contributed to 2 limited time offer product releases, adding 4 PR placements & 24 pieces of content for launch Show less

  • Product Marketing Manager

    Feb 2022 - Jul 2022

  • Customer Service Coordinator

    Feb 2021 - Jul 2022
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  PwC

  Jun 2023 - Aug 2023

  Products & Technology Strategy

  -Planned a 16-event roadshow in 13 cities over 7 weeks to upskill 200+ clients and 1,000+ PWC partners on Generative AI-Created 2 competitive analysis heat maps on Excel with 20 companies & 100+ use cases to shape 2 new product offerings-Hosted a workshop with PWC leaders to align on an emerging technology’s product messaging and unique positioning-Worked with the Innovation to Market team to create a new client-facing product offering PowerPoint with 25 slides-Formulated emerging technology optimization recommendations, successfully launching 2 new technology product offerings-Managed an internal use case competition to create proof-of-concept for quantum computing offering, building client trust Show less

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  PwC

  Jan 2024 - now

  Products and Technology Strategy