Travis Adney

Experience

• 

  State of South Dakota

  May 2013 - Aug 2013

  Voluntary Agency Liaison Intern | Department of Public Safety

  The DPS Intern's responsibility is to work closely with all 66 counties of South Dakota and pioneer Regional Disaster Recovery Teams. The innovation of simple, yet creative marketing materials that are distributed to an audience over 1,000 people is an essential task for the DPS Intern. This position also manages 10+ major State social media accounts while simultaneously creating databases for crucial information and contacts. Significant contributions while in role include:- Tripled DPS Twitter followers from 300 to 1,000 people- Completed 70% of oral presentations annual goal in 3 months' time- Created print marketing for new technology used in all 58 SD Driver Licensing locations Show less

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  Northern State University

  Dec 2013 - May 2015

  Technology Fellow

  The Technology Fellow possesses skill in all media-related services, and implementations. These services include the utilization of live-streamed virtual meetings, e-classroom operations, and full HD video/audio capture. User experience is the cornerstone of distance learning, which is nearly 90% of the Tech Fellow's focus. The NSU Tech Fellow assists in the high-definition broadcast of college courses to over 60 school districts, on a state-wide level. Other key duties include:- On-site technical support for NSU students, faculty, and staff- Hardware and Software installations of Polycom and Sharp system upgrades- Assistance in live presentation digital setups Show less

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  Target

  May 2014 - Aug 2014

  Executive Intern | Human Resources

  The Executive Team Lead Intern develops through a mentor process pairing with an existing ETL to learn vital skills in the scheduling process of over 200 full and part-time employees. Human Resource interns are responsible for the strategic management of these individuals to help meet Target Corporation's sales and expense goals. An ETL intern also takes role as a store location leader, meeting the operational needs for day to day leadership. Key metrics that were met/exceeded include:- Surpassed Sales to Goal by 9.13%- Increased RedCard (Loyalty Perks Card) conversion from 1.42 to 2.10 in less than 2 weeks- Increased "VIBE (Store Guest Service) Score" from Bottom 5 in district to Top 10 in district- Converted 3 Team Members into Team Leader Successors in Target's Retention/Succession Plan Show less

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  World Classrooms

  Aug 2014 - Aug 2015

  Digital Marketing Strategist

  The Digital Marketing Strategist creates the foundation of marketing for a brand-new startup company known as World Classrooms. A fresh take on studying abroad, World Classrooms offers students one of a kind experiences, not just travel. Projects, tasks, and responsibilities of the Digital Marketing Strategist include:- Optimization of WC's webpage, registrations, and payment processes- Customer acquisition through college level students and groups- Creation of marketing ecosystems across web, social media, and other digital platforms Show less

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  Lawrence & Schiller

  May 2015 - now

  Currently providing expertise in all facets of technology for the agency and clients through martech vetting/selection, integration planning, website+CRM strategies. Specifically pushing digital innovation and planning, helping clients streamline their operations and user experience.• Manage hardware/software for both agency and clients across the digital spectrum• Develop and maintain critical partnerships that drive technology stacks supporting agency products• Create RFP responses for digital bids – scope of work creation, strategy, technical writing, and presentation Show less Responsible for integrating technology with traditional and digital marketing campaign tactics for all clients. Recommendations include sophisticated CRMs, website funnels that trigger automated email journeys and user/consumer experience (UX & CX).• Continued to lead the web product of L&S including a major cloud hosting transition,development of dozens of CMS-driven websites and tools (progressive web apps).• Hired and on-boarded digital team members, giving them foundational knowledge onweb development, email development and social media marketing. Show less Promoted within 12 months to lead all web products within L&S as well as a team of digital specialists and developers. Created new digital product offerings (AR/VR and IoT) and negotiated all 3rd party contracts. Joined the New Business team to pitch RFPs, contracts and presentations to acquire new business.• Developed comprehensive digital strategies for over 30 clients including Sanford LorraineCross Award, L&S’ website, SD Department of Public Safety, SD Department of Revenue,Visit Yankton, DSU Cyber & more• Served as an integral part of the marketing RFP and bidding processes – scope of workcreation, strategy, technical writing and presentation. Show less Promoted within 10 months to oversee organizational, budgeting and timeline practices to improve ROI and profitability while continuing to evolve website, social media, email marketing and marketing analytics skills.• Managed over 20 digital development projects (web, email and social) for various industries from concept/pitch to completion including: Deadwood CVB, CHRISTUS Health Plan, FischerRounds, Black Hills Vacations & more.• Tracked and analyzed social and web data to choreograph and optimize targeted socialcampaigns, as well as assign ROI-driven metrics to each campaign.• Developed and published a podcast focused on digital marketing and technology –Outspoken Podcast.• Pioneered various sophisticated digital projects including Spearfish Hiking Mobile App andSouth Dakota Tourism augmented reality experiences. Show less The Digital Marketing Coordinator acts as the key point of communication and strategy among the account service, design and web development teams for all digital campaigns. This includes experience in front/back end web development, Google Analytics, SEO, email marketing campaigns, social media campaigns and mobile app development. Digital Marketing Coordinators must also posses unrivaled organizational, budgeting and timeline practices as these are vital for maintaining profit margins internally, and ROI externally. Other key duties include:• Management of over 50 web/email properties for esteemed regional and national brands• Proposal and budget recommendations/presentations backed by consumer insights• Digital campaign ideation and development Show less

  • Director of Innovation

    Jun 2023 - now

  • Director of Technology & Operations

    Dec 2020 - Jun 2023

  • Senior Digital Marketing Strategist / Marketing Technologist

    Oct 2019 - Dec 2020

  • Digital Marketing Strategist / Agency Web Lead

    May 2017 - Oct 2019

  • Digital Marketing Specialist

    Aug 2016 - May 2017

  • Digital Marketing Coordinator

    May 2015 - Aug 2016