Brian Shabrina

Experience

• 

  The Arnott's Group

  Feb 2017 - May 2017

  Internship

  Internship - Regulatory Affair- Manage and implement government regulations for biscuit product, especially for labeling regulation- Help to prepare and submit for product registration to get approval from BPOM- Help to maintain and follow up post registration- Help to maintain the composition of the product aligned with the SNI- Help to prepare extend halal registration MUI

• 

  Mindshare

  Apr 2018 - Mar 2020

  Connection Planner Executive (client: Molto & Sunlight)• Planning all media strategy, both digital and conventional media strategy• Day to day management of media plan, including optimizing media and budget• Translate media brief from client into structured ideas and media recommendation with some analysis• Developing report and media recommendations based on campaign performance• Develop, implement, and execute media planning, buying, and innovation strategies• Create analysis and report of brand marketing campaign• Reporting all media report to client, both digital and conventional media (weekly and monthly report)• Keep up with the latest trends in media and do agile campaign if its needed• Coordinate with brand marketing, creative agency, and advertising agency• Reporting weekly‑monthly competitor analysis Show less Exchange Executive – Client: Unilever Indonesia (Sunsilk & Lifebuoy Shampoo)- Give recommendation to media planner which the best channel to use for the brand- Pitching and negotiate with media vendor to get the best deals - Do TV buying, radio and on ground activities- Manage and supervise TV and on ground activities- Reporting all conventional media (TV, radio, and on ground activities)- Use arianna and figaro to analyze and reporting TV investment- Keep up with the latest trends in media and do agile campaign if its needed Show less

  • Media Planning Specialist

    May 2019 - Mar 2020

  • Offline Media Buying Executive

    Apr 2018 - May 2019
• 

  Dentsu indonesia

  Aug 2021 - now

  Client: Shiseido Cosmetic Indonesia & Lenovo IndonesiaNestle Indonesia - BEAR BRAND & Carnation• Lead and mentor a team of media planners, fostering a collaborative and growth-oriented work environment.• Ensure team members are appropriately challenged, motivated, and equipped with the resources and knowledge to excel in their roles, manage client expectations on the planning & execution.• Delegate tasks effectively to balance workloads and maximize efficiency across the team.• Planning all media strategy, both digital and conventional media strategy• Day to day management of media plan, including optimizing media and budget.• Translate media brief from client into structured ideas and media recommendation with some analysis.• Developing report and media recommendations based on campaign performance.• Develop, implement, and execute media planning, buying, and innovation strategies.• Keep up with the latest trends in media and do agile campaign if its needed.• Coordinate with brand marketing, creative agency, and advertising agency.Achievement:• MMA 2024 – Silver – Marketing Impact - BEAR BRAND Health Trendjacking • MMA 2024 – Bronze – AI Marketing – AI Powered BEAR BRAND Jaga Kondisi• MMA 2023 - Gold - Real Time Targeting - On the road rejuvenation: BEAR BRAND on Mudik Period• MEA 2023 - Bronze - Excellence in Viral Marketing - A Sip to Flip: BEAR BRAND encouraging positive change to consumers’ well-being• MMA 2023 - Gold - Cross Digital Media Marketing - Upside Down to Uptake• MEA 2022 - Gold - Excellence in Digital Marketing – Agillity@Scale• MEA 2022 - Silver - Excellence in Integrated Marketing – Agillity@Scale• MMA 2022 - Shortlisted – Media Integration – Agillity@Scale• MMA 2022 - Shortlisted – Innovation Tech. – The perfect marriage of Tech & Content Show less Client: Nestle Indonesia - BEAR BRAND & Carnation• Planning all media strategy, both digital and offline (TV & Radio) media strategy• Day to day management of media plan, including optimizing media and budget• Translate media brief from client into structured ideas and media recommendation with some analysis• Developing report and media recommendations based on campaign performance• Develop, implement, and execute media planning, buying, and innovation strategies• Create analysis and report of brand marketing campaign• Reporting all media report to client, both digital and conventional media (weekly and monthly report)• Keep up with the latest trends in media and do agile campaign if its needed• Coordinate with brand marketing, creative agency, and advertising agency• Reporting weekly‑monthly competitor analysis Show less

  • Associate Connection Planning Manager

    Apr 2023 - now

  • Connection Planner

    Aug 2021 - Apr 2023