Sam Rooks

Experience

• 

  Camp JORI

  Jun 2013 - Aug 2014

  Overnight Camp Counselor
• 

  University of California, Los Angeles

  Jan 2014 - Jun 2017

  • Co-Director of Sponsorship and Fundraising, FAST (Fashion and Student Trends)

    Jun 2016 - Jun 2017

  • Character Witness, Mock Trial

    Oct 2014 - May 2016

  • Volunteer Tutor (English as a Second Language), Project SPELL

    Jan 2015 - Jun 2015

  • Volunteer Coordinator, Swipe Out Hunger

    Jan 2014 - Jun 2015
• 

  Museum of Science, Boston

  Jun 2015 - Sept 2015

  Marketing and Media Relations Intern
• 

  Warner Bros. Entertainment Group of Companies

  Mar 2016 - Jun 2016

  Publicity Intern
• 

  Allied Integrated Marketing

  Jun 2016 - Sept 2016

  Promotional Marketing Intern
• 

  BBC Worldwide

  Feb 2017 - Jun 2017

  Communications Intern
• 

  Warner Bros. Entertainment Group of Companies

  Oct 2017 - Apr 2018

  • Developed promotional video content for WBTV social and network partners to engage fans + promote tune-in including projects for "Riverdale", "Black Lightning", and WBTV’s inaugural DC in D.C. event• Generated weekly social assets for "Supergirl", "The Flash", "Lethal Weapon" and "Deception" for international broadcasters, to help provide the best use of the team’s resources• Assisted the Director of Publicity with budgeting, pitching, production scheduling, and content delivery calendars Show less

  • Executive Assistant, Marketing and Publicity

    Nov 2017 - Apr 2018

  • Publicity Coordinator (Temp)

    Oct 2017 - Nov 2017
• 

  Amazon

  Apr 2018 - now

  • Created and implemented strategic publicity plans that drive buzz and awareness for series including sci-fi epic "The Expanse S5 & S6", upcoming unscripted dating series "Cosmic Love", sci-fi drama "Night Sky", romantic comedy anthology "Modern Love S2", historical drama "A Very British Scandal", and YA thriller "I Know What You Did Last Summer", among others• Developed and managed the execution of series publicity campaigns, by pitching long-lead print, broadcast, online outlets, and first-look image + clip placement best fitted to the show’s target audience• Cultivate relationships with talent, showrunners, writers, executive producers and their reps to best prioritize asks/ensure talent participation in press events and activities • Managed external PR agencies and international counterparts on strategy and day-to-day matters, to successfully execute a global series campaign Show less • Supported series launch campaigns, including creating talent itineraries, booking talent glam, and coordinating talent travel for "The Expanse S4", "Homecoming", "Forever", "Informer", studio TCA days, as well as all major festivals and award shows (SDCC, NYCC, Emmys, Golden Globes, SAG Awards, Critics’ Choice Awards, PGA, DGA, etc.)• Compiled pre-launch and post-launch show metrics (3-day, 10-day, 28-day) and press coverage, including media impressions, earned media, targeted reach, pull quotes, and review sentiment • Handled heavy scheduling, travel needs, and general admin support for the Head of Series, Publicity• Tracked/compiled upcoming show budgets/spending to keep the team’s overall budget up-to-date, and oversaw all new vendor and PO requests Show less

  • UK PR Lead, Amazon MGM Studios

    Jan 2023 - now

  • Publicist, Amazon Studios

    Jul 2020 - Jan 2023

  • Publicity Coordinator, Amazon Studios

    Apr 2018 - Jul 2020