Payton H.

Experience

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  JETZY

  May 2018 - Aug 2018

  Marketing Intern

  - Engaged with followers across social media to support branding and advertising efforts.- Assisted in email campaigns, social media posts, and online promotions.- Managed event advertising, scheduling, and coordination.- Supported marketing offers, user engagement, and ad-hoc projects.- Communicated with customers to confirm orders and address inquiries.- Maintained performance tracking spreadsheets and reported on sales data.- Enhanced project efficiency through coordination and resource management. Show less

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  JETZY

  Jun 2019 - Aug 2019

  Marketing Intern
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  A.N. MEDIA LIMITED

  Sept 2020 - Apr 2024

  Social Media Marketing Officer

  Managed and developed social media strategies for a diverse client base, driving engagement and brand growth across platforms like Facebook, Instagram, and TikTok. Key clients included Lemon Pepper, Best Deal Foods, Kamus Service Centre, and more.- Launched 8+ new client pages across social media platforms.- Coordinated marketing efforts for 12+ clients, handling content creation, copywriting, and social media management.- Collaborated with graphic designers to create engaging content visuals.- Monitored brand mentions and engaged with followers to maintain strong customer relations.- Conducted market research to keep clients ahead of trends and competitors.- Developed brand strategies, marketing campaigns, and performance reports to improve ROI.- Assisted with SEM advertising tracking and invoice creation through Meta Business Suite. Show less

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  Pennacool.com Caribbean Limited

  Apr 2024 - now

  Account Manager-Marketing and Client Relations

  - Developed and implemented customized client strategies, setting measurable objectives and leveraging data insights to drive brand engagement and campaign success. - Optimized client presence across multiple platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) through tailored content and analytics. - Led social media and online advertising campaigns, maximizing audience reach and brand visibility. - Designed and executed creative marketing campaigns to strengthen client relationships and engagement. - Planned and executed events, managing logistics and ensuring seamless delivery. - Managed accounts for leading organizations, delivering tailored marketing solutions and exceeding client expectations. - Prepared reports with insights to track social media performance, campaign ROI, and drive continuous improvement. - Conceptualized and created engaging content to increase user participation and align with client goals. - Designed promotional assets to enhance brand visibility at events and in online campaigns.- Managed campaign budgets, optimizing spend to maximize ROI and ensure cost-effective marketing strategies. Show less