ETIENNE PLAUCHE GILLON

Experience

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  Procter and Gamble

  Apr 2000 - Oct 2000

  Sales REP
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  Colgate-Palmolive

  Jan 2002 - Jan 2007

  Responsibilities: Handling of Group LECLERC, 447 stores. Biggest French customer. 16.7% market share 2009Categories : Home cleaning products: Lacroix, Ajax, Soupline… = 50% of Leclerc Colgate NS• 5P Negotiation with national buying group• Merchandising, category management and trade marketing negotiation• Participation in national trade terms negotiation• Responsible for business plan: • Management of 16 Sales Reps in charge of negotiating with regional buying group Leclerc (transversal management)• Optimization of analytical tools Show less

  • CATEGORY DEVELOPMENT MANAGER Strategic Account GALEC (LECLERC).Net sales = 53 M €

    Jun 2005 - Jan 2007

  • CATEGORY DEVELOPMENT MANAGER KA PROVERA (CORA/MATCH)

    Jul 2003 - Jun 2005

  • SALES REP East of France Area

    Jan 2002 - Jul 2003
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  Adidas

  Jan 2007 - Sept 2012

  • Be the key lead on above strategic categories, accountable for the sales, profit, investment and brand presence.• Design and deliver 5 year strategic and annual joint business plan for Go Sport • Drive 360° action plan from sell in to sell out (main line, Smus, trade mkg, orders…)• Annual trade terms direction, strategy and negotiation supprting the Senior KAM • Manage new sales force actions (14 people) dedicated to visit GO SPORT stores• In charge during 4 years of Adidas Outdoor brand setting up in France within Go Sport Show less

  • SENIOR KEY ACCOUNT EXPERT GO SPORT KA. Apparel and Outdoor Net sales = 35 M €

    Jan 2009 - Sept 2012

  • KEY ACCOUNT EXECUTIVE GO SPORT Leisure footwear Originals, Outdoor, Swim, Acc

    Jan 2007 - Jan 2009
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  Speedo International Ltd

  Sept 2012 - Sept 2017

  • Senior leader member Speedo International part of Pentland group (Speedo, Lacoste ftw, Canterbury rugby, Berghaus Outdoor, Mitre football…). Part of the Strategic Global Customer team• Key lead on : 1/ INTERSPORT INTERNATIONAL -full accountability for designing and delivering Strategic Business Plan & OGSM globally -accountable for the sales (14 M€ + 13% FY16), profit, investment and brand presence -lead global trade terms negotiation. Drive relationship and partnership with Intersport Intl. -lead and present in front of all markets globally strategic plan and action plan -Speedo partners/distributors management globally : give framework and guidelines visit them locally in close partnership in front of Intersport key stakeholders 2/ GO SPORT INTERNATIONAL -Recruit, train and manage the key account team + dedicated external sales force (7 people) dedicated to manage Go sport (France and Intl).-full accountability for designing and delivering Strategic Business Plan & OGSM -accountable for the sales (2,6 m€ + 67% in 3 years), profit, investment and brand presence -lead trade terms negotiation. Drive relationship and partnership with Go Sport Intl-Pentland first: meeting and sharing best practices & advice with top management teams across brands Show less

  • GLOBAL ACCOUNT MANAGER Net sales = 14 M €

    Dec 2015 - Sept 2017

  • EUROPEAN KEY ACCOUNT MANAGER

    Sept 2012 - Nov 2015
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  Ariat Europe Limited

  Oct 2017 - Oct 2020

  COUNTRY MANAGER FRABELUX

  GLOBAL LEADING EQUESTRIAN/HUNTING and COUNTRYSIDE LIFESTYLE BRAND• Senior leader team member Ariat Europe• Create from scratch FRABELUX Ariat’s subsidiary based in France• 360° territory analysis across categories (Equestrian goods, Outdoor Country lifestyle, Hunting and Agricultural)=>to define right strategy and focus on winning actions first • Conduct yearly Strategic plan & Business review with Global (US) & European Exec (UK) teams • Set sales Forecasts for the fiscal year at Territory, Area & Product group level• Build, interview, train coach and manage a new team (Area managers + customer service +events managers) in line with the objectives and KPI’s to ensure revenue targets and brand presentation• Explore, map, build and negotiate with : 1/Strong retailers network (independent or buying group) 2/Strong influencers and key decision makers network : brand’s ambassadors, PR, Events, Mag => grow brand’s awareness/visibility• Build, set up and drive 360° Marketing plan with the European Marketing team• Set up all appropriate tools/dashboard to follow and drive objectives and monitor performance. • Close daily partnership with the European Team HQ (UK) Marketing/product team/Finance/Cust service/Supply + top management• Turnover (fiscal year July to June) : 2018 : +66% / 2019 : +64% / 2020 : -0.002% (Covid) Show less

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  HORPIST-650- SPORT BRANDS DISTRIBUTION

  Dec 2020 - now

  FOUNDER

  "Manage your growth exploring outside of the road"Expertise Sports | Lifestyle | Countryside lifestyle (Equestrian/Hunting/Agricultural) -SPORT BRANDS DISTRIBUTION AGENCY France & EuropeOfficial exclusive Distributor for French market - https://osakaworld.com Field Hockey and Padel Tennis- https://www.sodexsport.fr/- https://www.stalkermadbikes.com (2020-2023) Fatbikes dedicated for Hunting, Agricultural, Forestery.-detailed market study to present to the brands size of opportunity and set right approach-Strategic plan alignment and regular Business review with brands board teams-Full accountability of business management (sales, marketing, events, athletes)-define and set in partnership with Strategic retailers strategic plan + joint business plan-shape dedicated action plan (sales and marketing) to win with winning retailers-connect and meet with key decision makers / trade terms negotiation management-shape and manage with brands and retailers the right tools to manage KPIs-Daily relationship with brand’s teams (exec, sales, marketing, supply, finance) Show less

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  ESSENSYS FRANCE

  Dec 2021 - Mar 2024

  Senior Advisor

  Essensys is one of the main players in Interim Management in Europe. My Role : Support Essensys France growth & strategy overall as Senior advisor