
Charles Ugbonta
Retail Sales Executive

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About me
Results-Driven Key Account Manager | Revenue Growth Specialist | 9+ Years in E-commerce, FMCG & Automotive Sales | Master's in Marketing
Education

University of Sunderland
2023 - 2024Master of Arts - MA MarketingDeveloped comprehensive marketing strategies for real-world business cases.Collaborated with diverse teams on multiple cross-functional projects.

University of Port Harcourt
2007 - 2011Bachelor of Arts - BA History and Diplomatic StudiesApplied critical thinking and analytical skills that later proved valuable in sales strategy development.Developed strong writing and presentation skills through extensive research projects.
Experience

CFAO - RETAIL
Sept 2013 - Oct 2015Retail Sales ExecutiveI was responsible for the retail distribution of all Ferrero product range. Nutella, TicTac, Kinder-Joy, and Rocher, across multiple channels. (Grocery, HoReCa, Pharmacies) Implemented consumer awareness campaigns for Tic Tac ''shake n' share'' promotions. Ensured outlets were stocked and, products were properly merchandised.I activated and managed HoReCa accounts in Lagos.I ensured payments and other receivables were prompt.Responsible for the deployment of Point of Sale materials in all my outlets. (POS) Show less

Renault Motors Nigeria Limited (Dana Cars & Services)
Nov 2015 - Sept 2018Senior Sales ConsultantConsistently ranked in top 5% of sales representatives.Generated 15% revenue increase through existing client base expansion.Established strategic partnerships with financial institutions for flexible payment solutions.Managed end-to-end sales cycle for luxury automotive products.Created comprehensive product demonstrations and client presentations.Maintained detailed customer database and sales management reports.

Jumia Nigeria
Oct 2018 - Mar 2023Key Account/ Brand Manager, B2B (FMCG)Proposed and executed client’s consumer promotional and distributor reward scheme, overseeingthe distribution of promotional items to winners across Nigeria.Identify new opportunities and emerging markets, propose detailed strategies to management for engagement.Responsible for driving growth for Jumia added services; Jumia Pay, E-voucher, JumiaAdvertising and Logistics.Responsible for improving profitability, product penetration, and product mix across all categories.Ensuring that product deliverables and movement are processed according to Company stock management guidelines. Show less
Licenses & Certifications

UNITED STATES INSTITUTE OF PEACE
Languages
- enEnglish
- yoYoruba
- igIgbo
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