Deema Yaghmour

Experience

• 

  The Saudi National Bank - SNB

  Feb 2022 - now

  Managing and maintaining the bank's card portfolio. Key aspects of my role include:- Building and nurturing partnerships with various merchants to expand the bank's card portfolio- Maintaining strong relationships with both internal and external stakeholders to ensure effective collaboration and alignment- Designing and launching impactful marketing campaigns to promote card products and services, driving customer engagement- Analyzing market trends and consumer behavior to develop innovative strategies for portfolio growth- Working closely with Mastercard and Visa schemes to ensure compliance and implement new card initiatives- Managing both above-the-line (ATL) and below-the-line (BTL) portfolio activitiesThroughout this role, I have developed a diverse skill set including:- Merchant Partnership Management- Stakeholder Relationship Management- Digital and Traditional Marketing Campaign Design and Execution- Card Portfolio Growth Strategy Development- Data-driven Insights and Analytics - Marketing (ATL and BTL)- Negotiation Skills- Risk Management and Compliance - Business Research- Networking- Teamwork Show less As a participant in the prestigious Al Rowad graduate training program at the Saudi National Bank, I gained comprehensive exposure to the bank's diverse operations and functions.Key aspects of the program included:- Comprehensive mentorship and training provided by industry leaders from Kaplan Professional ME and Harvard Business School- Hands-on rotations through various departments within the bank, including Retail Banking, Corporate Banking, and Treasury- Opportunities to work on cross-functional projects and present findings to senior leadership- Development of a well-rounded understanding of banking operations, from customer service to risk management- Acquisition of practical skills in team building, presentation skills, data analysis, problem-solving, leadership, and strategic thinkingThrough this immersive training program, I built a strong foundation in banking principles and honed my ability to collaborate effectively, think critically, and deliver impactful results - all of which have been invaluable assets in my career progression. Show less

  • Officer, Retail Products Development, Cards Portfolio

    Feb 2023 - now

  • Saudi National Bank - Al-Rowad Training Program

    Feb 2022 - Feb 2023