Sam Lowry

Experience

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  AmeriCorps

  Oct 2011 - Oct 2012

  Community Outreach Advisor
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  Merrill Lynch

  Nov 2012 - Jan 2014

  Client Associate
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  Backpackers World Travel

  Apr 2014 - Jul 2014

  Digital Marketing Strategist
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  LS2group

  Aug 2014 - Apr 2015

  Marketing Intern
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  For Two

  Nov 2014 - Oct 2015

  Founder/Chief Marketing Officer
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  Eurofins

  May 2015 - Jun 2016

  Marketing Research Analyst
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  Happy Medium

  Jul 2016 - Aug 2017

  SEO/SEM Strategist
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  Des Moines Social Club

  Oct 2017 - Sept 2018

  Digital Marketing Manager
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  Strategic America

  Oct 2018 - Oct 2019

  SEO Analyst

  In a client-facing role, managed over 300 local websites for 3 different Clients using a one-to-many approach to manage the sites at scale.Performed comprehensive monthly SEO technical audits on sites and implemented findings to ensure the completion of the +10% MoMgrowth goal.Collaborated with product engineering team to implement static page caching resulting in a 40% improvement to page speed and a 11% lift toconversion rate.Analyzed Google whitepapers to understand how the algorithm identified featured snippets, resulting in a 22% growth in traffic.Built user intent funnels that informed cross-functional roadmaps.Leveraged pivot tables and vlookups to analyze data from a multiple sources to build succinct reports for clients and agency leads. Show less

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  Red Ventures

  Nov 2019 - Oct 2021

  Managed a portfolio of 6 distinct domains, worth $15 million annually, within the online education landscape. Led a team of 5 in executing strategic business objectives, monitoring website performance metrics and optimizing user experiences for enhanced engagement.Identified a key bot crawling issue that impacted the entire portfolio of sites and led the tactical implementations that fixed the issue.Collaborated in the creation of a 5-Year Forecast for Senior Leaders with ambitious goals for content output, session volume, share of voice, and revenue. Led multiple quantitative and qualitative tests to build case studies that informed cross-functional product roadmaps. Oversaw day-to-day tactical implementations of internal linking, fixing broken links, refreshing content, optimizing for CRO, keyword intent and crawl errors.Led due diligence analysis for a potential M&A worth over $1 Billion, presenting concise findings to the CEO-Ric Elias. Led successful customer acquisition strategies through SEO and audience development, resulting in a 35% increase in conversion rates year-over-year.Implemented time series testing methodologies to analyze long-term user behavior trends, using the insights to fine-tune landing page updates, resulting in a 15% uplift in session monthly sessions and improved user engagement across BestColleges.com’s highest-traffic pages.Stayed up to date on search industry trends by participating in SEO Twitter/Reddit communities, reading industry blogs and analyzing technical whitepapers/patents. Show less

  • Director

    Aug 2021 - Oct 2021

  • Senior Associate

    Aug 2020 - Aug 2021

  • Associate

    Nov 2019 - Aug 2020
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  RVO Health

  Oct 2021 - Jul 2024

  Director

  Managed the BOFU Commerce content experience for a portfolio of four domains generating $25 million annually, achieving +20% YOY revenue growth through strategic audience targeting, content output, and market share analysis.Collaborated with the Senior Leadership team to establish strategic goals for session volume, content creation, site experience, and share of voice, aligning with a revenue target of $32 million.Led and mentored a team of eight, fostering productivity enhancements and aligning strategic objectives with revenue and market share growth.Increased share of voice for the highest revenue-driving pages by 30% YOY by developing a user intent seasonality index and a system to monitor search landscape trends, enabling agile decision-making and optimized marketing strategies.Created project plans and impactful marketing briefs that drove revenue growth through affiliates, partnerships, and organic footprint enhancements.Successfully revamped team infrastructure, optimizing workloads and enhancing efficiency, leading to a +20% increase in productivity while effectively managing and mentoring a virtual team.Utilized SQL and Python for content category pruning analysis, streamlining data workflows, and automating time-consuming manual tasks.Demonstrated leadership by formulating comprehensive financial forecasts and leveraging insights to adapt to the evolving technology landscape.Conducted routine technical audits and resolved issues, including reducing index bloat, improving Core Web Vitals, converting client-side rendering (CSR) to server-side rendering (SSR), and minimizing JavaScript payloads. Show less

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  Aux Insights

  Jul 2024 - now

  Growth Consultant