Maja Vulević

Experience

• 

  TIC Šmarje pri Jelšah

  Oct 2011 - Jul 2013

  Marketing Event Coordinator

  - Practical Training- Cooperation at creating local projects,- Touristic guidance in region Šmarje pri Jelšah, Slovenia,- Cooperation & negotiation with local businessmen,- Joint creator of different events on monthly basis.

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  Terme Olimia d.d.

  Aug 2012 - Sept 2016

  Sales and Marketing Assistant

  - Work in Marketing Department as a student- Recruitment of new and retaining the existing customers,- Sending offers and special sales,- Participate in creating and organizing the events,- A receptionist at wellness and pool center,- Bath and wellness package tickets sale,- Sale and publication of service gift vouchers and provisional payment notes.

• 

  ModePark Röther GmbH

  Nov 2013 - Feb 2014

  Sales Manager

  - Selling the clothes in young fashion department,- Participate in creating the monthly strategy for sale,- Creative worker for setting up the display windows.

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  Bausparkasse Schwäbisch Hall

  Feb 2014 - Sept 2014

  Risk Controller - Internship

  - work in Financial Management,- making daily, weekly and monthly liquidity plan of the company for the German central bank,- monthly record of revenues and expenses,- control of buying and selling securities,- swot analysis of the overall liquidity of the process,- proposals for improvement and optimization of business process,- daily use of programs: MS Office, SAP, IBM Lotus Notes,- Improvement Project: Optimisation of the calculation process

• 

  Zooplus AG

  Sept 2016 - Feb 2018

  Shop & Online Marketing Manager

  - Responsible for Digital Marketing Strategy and helping with eCommerce Strategy,- Ensuring the targets for the acquisition and retention of new customers,- Management and ongoing optimization of existing SEA/ SEM campaigns, creating new campaigns (Google Adwords, Google Analitics),- Retargeting/Remarketing, Display Advertising- Ensuring growth of website traffic, identifying digital content to optimize the SEO, improve website conversion, optimize landing pages, new customer acquisition (Search Console, AWR Cloud),- Management of all online promotional incentives and tactics (promotional/merchandising tactics, online promotional offers, up-sells, cross-sells),- Planning email marketing campaigns, monitor email marketing performance, monitor A/B testing to optimize performance of newsletters, creating newsletters,- Monitoring marketing automation (reactivating inactive customers, increasing engagement of existing customers),- Autonomous reporting of performance data via all channels as well as the drafting and presentation of results including overview and recommendations for action for the heads of marketing,- Price comparison (platforms) and maintaining cooperations (using Feed Dynamix),- Acquisition of new affiliates and the handling of email campaigns for Affiliate Program- Analyzing purchasing behavior enabling customer segmentation, managing customer retention programs (e.g. Loyalty Program – reward based) to improve repeat purchase rate and customer lifetime value, - Using Adobe Analytics to drive consumer insights and identifying trends to improve the business, - Responsible for the Social Media Strategy. Show less

• 

  Carfax Europe

  Feb 2018 - Apr 2020

  - Creating Digital Marketing and e-Commerce strategy- Creating & controlling A/B testing and optimizing website in terms of usability and user experience- Controlling market and preparing competitor analyses- Managing all Online promotions, email marketing campaigns, creating newsletters- Analyzing purchasing behavior enabling customer segmentation- Managing Social Media strategy and Affiliate Program- Ensuring growth of website traffic, identifying digital content to optimize the SEO, improve website conversion, optimize landing pages, new customer acquisition (Search Console, Screeming Frog, Ryte),- Management of all Online promotional incentives and tactics (promotional/merchandising tactics, Online promotional offers, up-sells, cross-sells), Show less

  • Performance Marketing Specialist

    Mar 2019 - Apr 2020

  • e-Commerce Specialist

    Feb 2018 - Apr 2020
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  HS Plus d.o.o.

  Apr 2020 - Jan 2021

  • Head of Google Ads Department

    Oct 2020 - Jan 2021

  • Google Ads Specialist

    Apr 2020 - Oct 2020
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  Kozmetika Afrodita d.o.o.

  Jan 2021 - now

  Digital Marketing Specialist