Jennifer Dmuchowski

Experience

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  Michael Kors

  May 2014 - Aug 2014

  Visual Communications Intern

  -Aid production of monthly Lifestyle Floorset Guides. -Provided assistance in quarterly Lifestyle Styleout product shoots and on-going product shoots.-Photo edit product shots while categorizing each shot in the product library for renderings.-Assisted with finalizing the monthly Floorset document, in regards to editing renderings, labeling handbags, and notes.-Research and maintained monthly database of competitor window displays, PE fixtures, and merchandising strategies.

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  Jennifer Dmuchowski Design

  Jan 2015 - now

  Founder + Creative Director

  - Delivered over 40 visual identity projects with a 100% client satisfaction rate, consistently exceeding expectations by creating impactful brand experiences that drive business growth and client loyalty.- Facilitated the design and development of 15+ website projects across Squarespace, Showit, Shopify, and Webflow, delivering projects 20% ahead of provided timelines surpassing provided project timelines.- Directed the visual strategy and creative execution for 15+ customer-centric campaigns, integrating brand messaging and visual storytelling across digital, print, and experiential touch-points. Increased brand engagement and loyalty through culturally resonant and innovative design solutions.- Spearheaded the visual direction for 20+ integrated marketing campaigns, driving a 40% increase in engagement and product visibility. Aligned creative direction with brand goals to push visual boundaries and deliver unique, impactful concepts.- Coordinated and managed 20 on-site photoshoots over 5 years, covering ‘before and after’ transformations, lifestyle imagery, and video production. Supervised the retouching process for over 20 models, ensuring flawless, high-quality final results that aligned with brand standards and creative vision.- Developed and executed 20+ campaigns for both direct-to-consumer (DTC) markets, driving brand awareness and engagement across multiple platforms. Collaborated with cross-functional teams to ensure alignment with strategic goals, resulting in increased product visibility and market penetration.- Managed project budgets up to $50K for various clients, delivering results within financial constraints while optimizing resources and maintaining high-quality standards across all deliverables.- Secured and retained high-profile clients, expanding the business’s client base by 25% year-over-year through exceptional service and strategic branding solutions. Show less

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  Michael Kors

  Jan 2015 - Jul 2015

  Visual Communications Assistant

  -Assist production of all print and visual materials for the Visual Merchandising Department-Aid production in monthly visual floor set guidelines for all Michael Kors stores globally-Digitally layout the windows, handbag walls, shoe walls, apparel, and accessories for floorsets-Provided assistance in quarterly Lifestyle Styleout product shoots and on-going product shoots.-Photo edit product shots while categorizing each shot in the product library for renderings.-Manage and assist Visual Merchandising and Visual Operations interns. Show less

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  CNSI

  Aug 2015 - Feb 2016

  Junior Graphic Designer

  -Assist production in developing design strategies for print collateral and helping re-brand the company brand identity and website.-Digitally design concepts and final layouts of branded templates for newsletters, white papers, banner ads and brochures.-Provide assistance and collaboration to develop healthcare product logos emphasizing consistency branding across all product lines.-Aid production in the development of corporate visual presentations utilizing Prezi and PowerPoint.-Photograph and photo edit all product and employee shots while categorizing each shot in the product library for renderings.-Develop all content for print production and establish work flow, production procedures and formatting standards for corporate and global projects. Show less

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  Cushman & Wakefield

  Apr 2016 - Apr 2018

  Graphic Designer

  - Developed creative strategies and designed marketing materials, including brochures, proposals, and event invitations, for property marketing and business development in Washington DC. - Coordinated production with printers and marketing, ensuring high-quality deliverables under strict deadlines.- Supported the creation of corporate videos to enhance brand communications throughout the US.

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  F45 Old Town Alexandria

  Jan 2018 - Sept 2018

  Social Media Manager
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  PULSE House of Fitness

  May 2018 - Aug 2019

  - Lead the creative vision for Pulse House of Fitness, ensuring alignment with brand values and objectives across all marketing channels. Achieved a 30% increase in brand recognition within six months through targeted digital and in-studio initiatives.- Oversee the consistency and evolution of the brand's visual identity, from digital assets to in-studio design elements, resulting in a 25% increase in brand loyalty and a cohesive experience across all client touchpoints.- Conceptualize and implement marketing campaigns that drive a 20% increase in client engagement, attract new clients, and improve member retention rates by 15% through strategically timed promotions and offers.- Manage the creation of digital content, including photography, video production, and social media assets, leading to a 35% boost in social media following and a 40% increase in engagement, effectively building brand awareness and community connection.- Oversee the website’s design, functionality, and updates to ensure a seamless user experience that aligns with marketing goals, contributing to a 30% increase in website traffic and a 15% improvement in online conversions within the first quarter of implementation.- Plan and promote community events, pop-up classes, and special workshops, resulting in a 25% increase in event attendance and a 20% rise in new client sign-ups following event-driven promotions. Show less

  • Creative Director + Marketing Specialist

    May 2018 - Aug 2019

  • Coach

    May 2018 - Aug 2019
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  District Equity

  Aug 2020 - Sept 2024

  Senior Designer

  • Produced strategic visuals for District Equity and venture capital partners, leading to a 20% increase in client acquisitions across national security, healthcare, and real estate sectors.• Defined product strategies and developed creative solutions that supported growth initiatives, improving data comprehension for end-users by 40%.• Managed multiple high-stakes projects with tight deadlines, fostering collaboration across teams to consistently achieve corporate goals.

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  JEANBAE

  Oct 2021 - Jun 2024

  Creative Marketing Director

  - Prepared over 100 print and digital assets, demonstrating expertise in logo creation, layout design, and web design, contributing to a 20% increase in brand consistency.- Led and mentored a team of designers, copywriters, and contractors, guiding the successful execution of 30+ projects. Fostered a collaborative environment that enhanced creativity and productivity, consistently achieving project goals and deadlines.- Crafted and executed campaign strategies that integrated visual storytelling across platforms, providing creative direction to ensure brand alignment. Mentored the team to deliver cohesive campaigns that resonated with audiences and exceeded client expectations.- Managed production with domestic and international manufacturing partners, performing regular quality checks to ensure consistency in product and packaging design, meeting all size and dimension specifications.- Identify and incorporate emerging trends and technologies in experiential marketing to enhance campaign strategies and stay ahead of industry shifts.- Managed key client relationships, ensuring seamless communication and multitasking from project start to finish. Show less

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  SP+ (SP Plus)

  Sept 2022 - now

  Senior Experiential Designer

  - Designed experiential graphics for 15+ clients, including signage, wayfinding, and branding solutions and collaborated with various contractors to ensure seamless project execution.- Directed the design and execution of high-impact experiential campaigns across sectors, managing 40+ projects from concept through execution. Led cross-functional teams to ensure all visuals aligned with client goals, delivering experiences that blended art direction, immersive storytelling, and brand engagement.- Managed key client relationships, ensuring seamless communication and multitasking from project start to finish. Show less

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  Lalita Method

  May 2024 - now

  Creative Director

  • Designed and developed cohesive brand identities, leading to a 25% increase in brand recognition and market presence.• Created and launched visually appealing, user-centric websites that aligned with brand strategy, resulting in a 30% boost in user engagement and web traffic.• Developed engaging social media content strategies, fostering a 40% growth in follower base and enhancing audience interaction.• Implemented well-researched pricing strategies that enhanced market competitiveness and contributed to a 15% revenue improvement.• Crafted and executed targeted in-studio marketing and sales strategies, driving a 20% increase in on-site sales performance.• Managed impactful promotional campaigns to bolster brand visibility, achieving a 35% rise in event participation and extending customer reach.• Developed brand strategies that boosted customer retention by 25% and supported sustainable business growth. Show less