Reginald Brown

Experience

• 

  Eastern Michigan University

  Jan 2004 - Jan 2009

  Former Student

  Marketing Major and Student Athlete who played football. Member of many student organizations.

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  University of Michigan

  Jan 2009 - Jul 2010

  Learning Coordinator

  • Counselled student athletes• Organized and planned related events and activities• Scheduled tutoring sessions• Confirmed athletes classroom attendance and completion of assignments

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  Live To Give Foundation

  Apr 2010 - Apr 2011

  Marketing Consultant

  Non-profit organization• Assisted with the re-branding of organizations web content.• Assisted with Fundraising and Event Planning

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  Video Vision 360

  Jun 2010 - Feb 2011

  Marketing Assistant

  • Assisted with the branding of organizations web content and services.• Assisted with client procuring and satisfaction.

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  The Hive

  Jan 2011 - Jun 2011

  Promotional Specialist

  Drive consumer demand for a Brown-Forman Products (Jack Daniels, Southern Comfort etc.) service, brand, or concept by directly interacting with potential consumers. Provide information about the product or service and make it appealing to consumers. Build/Maintain Relationships With Accounts (Local Bars &Vendors) Serve as a local spokesperson who embodies Brown-Forman Products Maximize local market and distributor impact through account merchandising Identify new promotional opportunities for the brand  Assist in execution of Brown-Forman sampling and experiential events  Get to know the staff and management in key accounts Turn People On To Brown–Forman Products  You start the party and kick off a legendary time, every time. Hand out merchandise to product adorers Encourage people to drink Brown-Forman’s Spirits and buy drinks in accounts for target consumers Weekly online reporting (marketing recaps) on events executed Photography at events/submission of photos Show less

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  Paskon Inc

  Mar 2011 - Feb 2013

  Marketing Specialist

  -Responsible for all marketing/public relations activities as assigned by the Senior Operations Manager.-Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost.-Manage web site design, layout, launch and internet marketing campaign.-Development of Paskon presence on social media sites.-Initiate market research studies and analyze their findings.-Collaborate with multiple stakeholders on complex projects.-Consult, collaborate and brainstorm with sales team on big ideas and how to present them in a proposal for biggest impact.-Managing and monitoring digital campaigns.-Assist on the development of compelling sales proposals and presentations for clients. Show less

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  Strategic Experiencial Group- SEG

  Jan 2012 - Nov 2012

  Logistics Manager

  -Supervise on- and off-premise sampling & promotions for Moet Hennessy USA in the absence of a Field Manager for the designated activities-Attend all applicable sampling, promotions and events-Responsible for executing payment of bar spends, including gratuity- Responsible for completion of SEG Portal recaps within 24hours of execution- Arrive in advance of the promotion to train the account staff and set-up the activity as outlined in the brand / program guidelines -Manage and maintain all promotional set up and POS items. Show less

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  General Motors

  Jan 2013 - Sept 2013

  Social Media Specialist, Marketing Support

  • Social Media Specialist: Monitors Facebook, Twitter, and forums and other social networks monitoring General Motors product comments & customer concerns in an effort to proactively engage customers who may need sales/service assistance or product information.• CARS team member supporting customers throughout the customer life cycle primarily through Social Media.• Primary source for pre-sale customer interactions. Help customers with their vehicle purchasing questions by providing vehicle information, including vehicle features and benefits, and promotion and incentive information. Help facilitate the relationship between the customer and dealer in an effort to assist the customer and to help facilitate GM vehicle sales & brand experience.• Engaged customers through such tools as Digital Roots-3CSI listening tool, TweetDeck, Sprinklr and other internal GM tools. Show less

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  Aramark- General Motors Warren Tech Center

  Nov 2013 - Jan 2015

  Social Media/Network Administrator

  • General Motors- Warren Tech Center• Managed Internal Social Network communication management between General Motors and facility operations client- Aramark via “Overdrive” and other tradition social media networks. o Managing and monitoring customer comments & customer concerns in an effort to proactively engage customer’s regarding- service assistance and brand management. o Brand communication, crisis management and brand development. o Increasing brand awareness, work process improvement and communication. Show less

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  HealthFirst Financial

  Jan 2015 - Sept 2015

  Marketing Director

  Responsible for managing marketing, advertising and promotional activities for the HealthFirst Financial Michigan office location. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.Primary responsibilities: Plan marketing and branding objectives. Prepare marketing strategies alongside other company executives and staff. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Prepare and adhere to budgets. Oversee creation and delivery of press releases, advertisements, and other marketing materials. Design print ads and publications. Ensure brand messages are consistent. Gather and analyze customer insight. Nurture and enrich all external perceptions of the company and growth of market share. Engage consumers on social media. Social Media community management, Crisis Management and Development. Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. Lead all areas of content generation and production across all media platforms. Engage other organizations within the community. Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. Show less

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  Cengage Learning

  Oct 2015 - Mar 2019

  Associate Marketing Manager

  Identify, initiate, and deploy direct marketing strategies including lead-generating tactics like email campaigns, leveraging social media channels, maximize company presence at appropriate conference and trade shows, create high quality sales tools, and support other team goals. Map marketing assets and campaign approaches to specific stages of the sales process to maximize pipeline velocity. • Work with the Marketing Operations group to evaluate marketing programs and track and analyze ROI of marketing campaigns and activities to influence future behavior. • Responsible for project management from point of inception through final delivery, including design, copywriting, copy editing, proofreading, and utilizing appropriate design software to develop materials in house, and managing creative resources (artists, copywriters, printers, etc.) to ensure creative concept is adhered to and schedules are met. • Ensure product positioning is effectively communicated and reaches the appropriate target audience. • Work with product team, and sales team to ensure that they are briefed on marketing programs and have the right tools. • Ensure innovative and integrated marketing campaigns by staying informed of marketing communication trends. • Work with the web team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components are fully in place. Show less

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  Blue Wheel Media

  Sept 2019 - Nov 2019

  Marketing Manager

  Responsible for spearheading the development, execution and ROI measurement of campaigns, programs and content supporting company marketing initiatives. Work collaboratively with internal SME’s such as SEO, content, web, creative, media buying, and sales to craft and execute powerful marketing strategies. I am ultimately responsible for driving brand awareness and leads to increase sales revenue.

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  Detroit Homecoming

  Mar 2020 - Jun 2021

  Outreach Director

  Outreach Director: Detroit Homecoming:-Liaison and point of contact for expat attendees-Implements outreach strategy for meeting expat attendance goals-Maintain an “expat invitation” contact list of more than 1,000 contacts-Interface with expats as needed to discuss interests and efforts in Detroit-Engage internal and external partners and local figures to amplify Homecoming programming through partnerships, guest speakers, or content partners-Supervise digital communications and website-Serve as the inviting “face” of Detroit Homecoming, developing relationships by email and phone with potential attendees-Create/manage outreach channels Show less

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  Crain's Detroit Business

  Mar 2020 - Jun 2021

  Marketing Insights Analyst

  A duo creative & pragmatic, data-driven storyteller, focusing primarily on two marketing areas: analyzing the results of major clients investing in digital campaigns and supporting major sales promotion proposals for teams in the four Crain city regionals.Additionally, serving as Outreach Director and interface lead for the invitation-only Detroit Homecoming event, created by Crain’s Detroit Business.Marketing Insights Analyst:-Sales/marketing support-Research, develop, design and maintain media kits and product portfolio decks for all four city books-Work directly with account executives to ideate sales proposal strategy and assist with storytelling (primary accounts only)-Produce end-of-campaign client briefs that clearly communicate goals and performance providing insights and future campaign recommendations (primary accounts only)-Produce mid-campaign client briefs that clearly communicate goals and performance status providing insights and campaign adjustment recommendations when needed (primary accounts only)-Produce & maintain a library of sales tools/assets to be utilized by teams across the 4-city books-Support high-level sales presentations for high-value clients, particularly those with digital components-Work collaboratively among the four-city marketing team executing 4-city initiatives when needed Outreach Director: Detroit Homecoming:-Liaison and point of contact for expat attendees-Implements outreach strategy for meeting expat attendance goals-Maintain an “expat invitation” contact list of more than 1,000 contacts-Interface with expats as needed to discuss interests and efforts in Detroit-Engage internal and external partners and local figures to amplify Homecoming programming through partnerships, guest speakers, or content partners-Supervise digital communications and website-Serve as the inviting “face” of Detroit Homecoming, developing relationships by email and phone with potential attendees-Create/manage outreach channels Show less

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  Pitch Black

  Aug 2021 - now

  • Media Strategy & Campaign Management• Develop integrated media strategy for marketing & advertising campaigns working with clients and agency partners (including Media Strategy/Planning/Buying, Digital/Programmatic, Social, Search, OOH) to provide effective plans that meet brand and campaign goals• Manage day-to-day campaigns including media optimizations, budget management, and performance monitoring• Ensure there is integration of Paid, Owned and Earned media• Ensure agencies develop comprehensive post-campaign analysis and insights• Collaborate on the development of POVs for new media opportunities on an ongoing basis• Partner with junior and senior team members to generate presentation decks• Implement marketing & digital media best practices to achieve more targeted, "data-driven" advertising campaigns, especially through scaling programmatic advertising• Analyze and use the latest digital media trends, partners, and latest technologies, looking for new opportunities and applying them to media strategies Show less

  • Director of Marketing Strategy & Programming

    Dec 2023 - now

  • Senior Marketing Strategist

    Aug 2021 - Mar 2024