Magali Martinet Humeau

Experience

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  Euro RSCG 4D Madrid

  Jan 2006 - Jan 2006

  Assistant Project Manager (Intern)

  - Orchestrating workflow and resources on client initiatives and ensuring integrated use of client assets and brand guidelines. - Overseeing the day-to-day client work from conception to completion. (Vodafone, Renault..)

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  Euro RSCG 4D (Paris)

  Jan 2006 - Jan 2006

  Assistant Project Manager (Intern)

  - Create and execute project work plans and revises as appropriate to meet changing needs and requirements from customers/prospects. (Orange, Altadis, Renault, Rugby World Cup, Societe Generale)- Assisting day-to-day client interaction.

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  M6 METROPOLE TELEVISION

  Jan 2006 - Jan 2006

  Media and Events Projects TV Assistant

  6 Month Internship at the Event and Media department at M6TV (Media/Broadcast)

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  Parfums Christian Dior

  Sept 2008 - Jun 2009

  DIOR - Assistant Marketing Brand Manager (Make-up & Fragrances)

  Marketing Management; Forecast Sales (Excel NPD Report); POS Control- Reporting; Monthly Analyse; Control inventory with sales manager; Prepare product slide for sales- Product Events (New Dior Addict Launch; New Rouge Dior Launch); Forecast; budgetary control.

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  Club Med

  Dec 2009 - Nov 2010

  CLUB MED USA - Project Manager (Intern) E-Marketing - MIAMI, USA

  (Intern Position Visa J-1 - Miami FL)- E-Marketing; Business review; Forecast Sales- Internet Broadvision - New Resorts Communication- Development of new luxury resort communication.

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  Coty Prestige

  Sept 2010 - Feb 2011

  COTY PRESTIGE - Marketing Travel Retail Assistant - MIAMI, USA

  - Responsible for planning, forecasting and analyzing the fragrance business (Travel Retail/Latin America markets)- Partner with multiple departments including sales/sales administration, global marketing, creative, public relations and forecasting to optimize the brand business. - Create, develop, execute and recap special events and account specific promotions.- Work with Sales Admin on operational issues including forecasting, allocations, special events, HPP and shipments.

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  Caudalie USA - NYC

  Feb 2011 - Feb 2013

  Trade Marketing Junior (VIE)

  Role: USA Caudalie Brand Development / ImplementationNumbers: Main distribution at Sephora: Number 1 brand in Natural brand categoryUSA: About 70 boutiques, 2011 net budget $780kCANADA: Jean Coutu: 130 doors, 2011 retail budget $700k Murale/Ogilvy, 8 doors, 2011 retail budget $250k / 15 sales people*Follow up on all marketing initiatives: sell in package/specific promotions, merchandising plan, new launches *Retailers website (Nordstrom, BM, spacenk, COB) USA/CANADA* in the field: 2 days a week *Weekly sales reports/ budget *Sell-in/Sell-Thru analysis Show less

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  Pernod Ricard

  Jan 2013 - Jun 2017

  Responsible for developing the brand image/plan for local markets and TR until the implementation of promotional activities across Absolut brand Pernod Ricard Americas Travel Retail. Daily marketing tasks developing and executing a solid domestic market strategy over Central America. In charge of key markets innovations, activities, analyzing and understanding markets dynamics and trends. Coordination and management of all artworks, POS materials, brand guidelines, with creative and media agencies and local markets distributors. Show less - Responsible for the implementation of promotional activities across Pernod Ricard Chivas Regal icon brand including visual aid sourcing and for daily marketing requirements based on strategic goals and operations for the marketing of premium brands in the Duty Free and Domestic markets across the Americas.- Adapting secondary brands guidelines and global promotional platforms to local programs/initiatives.- Liaising on all tactical/promotional activities & opportunities, and marketing issues including packaging, positioning, advertising and merchandising - Ensuring program implementation and following through. - Coordinating GWP process to identify needs and working with agency/vendor to finalize production and delivery.- Fulfilling visual (transparency) needs at store level. Working with agency to produce and deliver materials accordingly.- Tracking/monitoring effectiveness of marketing programs (and best practices) within allocated budget. Show less

  • Senior Associate Brand Manager

    Jan 2017 - Jun 2017

  • Marketing Manager Jr Absolut Duty Free Americas

    Jan 2014 - Dec 2016

  • Associate Marketing Manager Chivas Regal

    Jan 2013 - Jan 2014
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  Bacardi

  Jun 2017 - Feb 2018

  CPA Manager Bombay Spain

  Managing Bombay brand portfolio at Customer level all over Spain.- Developing ON & OFF Trade plans + managing executions- Monitoring Customer Budget & generating P&L projections/KPIs- Brand visibility / Innovations- Managing brand advocacy (Gin Category)- Leading new VAP/POS development + follow-up with supply chain/operations

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  Puig

  Mar 2018 - Mar 2022

  • International Brand Manager Celebrity Fragrances

    Jan 2020 - Mar 2022

  • International Product Manager Celebrity Fragrances

    Mar 2018 - Feb 2022
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  Moët Hennessy

  Mar 2022 - May 2024

  Senior Brand Manager CEE

  - Implementing the Marketing strategies and planning across all 29 Central Eastern Europe markets and all MH wine & spirits portfolio- Lead the brand planning process and create marketing reports to build consumer learning and strategies- New launches: work closely with the Maisons and the markets to successfully launch new brand, brand platforms or products- Markets support setting KPIs, building objectives, planning, logistics of key cross-regional/local events and evaluate results/learnings- Driving Retail Excellence and premiumization in off trade and developing advocacy and consumer activations in on trade across the region Show less

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  SLS Barcelona

  May 2024 - now

  Marketing Director (Pre-opening team)

  Part of the top management team for the prestigious Accor/Ennismore luxury lifestyle project opening in 2025 (471 rooms, 53k sqm, 6 bars & restaurants, 3 swimming pools)- Building and managing the full Marketing Team: Lead the recruitment with DHR and organizational structure of the marketing department, including creating job descriptions to build a strong, high-performing team.- Pre-Opening Marketing and PR Plans: Develop and manage 360 marketing and PR strategies and budgets in preparation for the hotel’s grand opening in 2025. - Campaign and Initiative Execution: Overseing the execution of marketing campaigns and initiatives.- Market Research: to identify new market opportunities, emerging trends, and shifts in consumer preferences to refine and adapt the marketing strategy.- Branding and Messaging: Develop cohesive branding strategies and messaging, ensuring alignment with sales goals to create effective commercial tools that drive revenue growth.- Agency & Vendor Management: Managing external agencies (2 in PR, 1 Social Media, 1 Creative agency, 1 Paid Media) and vendors, ensuring the successful production of marketing materials.- Performance Tracking & Reporting: Monitoring and reporting on the performance of marketing activities, providing regular updates and insights on key metrics and campaign effectiveness.- Digital Presence Management: Oversee the management of the hotel’s digital presence, including website development and updates, online listings, and optimization across digital platforms.-Developing branding strategies and messaging in close relation with sales department to provide commercial tools.- Production of marketing collaterals and distribution of marketing materials such as social media posts, email campaigns, and promotional content.-Updates and reports to Ennismore leadership on the status of marketing activities and performance metrics. Show less