Wendy Marsh

Experience

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  EnterpriseSeattle, formerly the Economic Development Council of Seattle and King County

  Jan 2000 - Jan 2005

  Vice President of Marketing and Business Development

  Served as advocate and catalyst for partnerships between government, corporations and academic institutions around economic development and quality of life initiatives. Responsible for representing the corporate image and marketing communication activities.  * Increased market share by revitalizing entire marketing and advertising function growing membership 75% in first two years with only a 3% attrition rate.* Re-created company brand via new positioning statement, new business plan and corporate identity resulting in award from Washington Governor Gary Locke.* Secured sponsorship and produced popular annual conference and executed “Executive of the Year” award in partnership with the Puget Sound Business Journal. Designed all marketing materials, logos, editorials and conference materials. Sponsorship, revenue and attendance regularly increased over 15% each year.* Led and adeptly juggled external designers, website developers and public relations agency to revolutionize a new brand and website.* Counseled CEO and Board Chair on critical issues management, media response inquiries as well as penned white papers and newspaper editorials on their behalf in the Seattle PI, Seattle Times and PSBJ resulting in 80% increase in successful positive media placement over three year period. * Enhanced quarterly breakfast meetings by recruiting national speakers, celebrities and high-profile panelists growing event revenue and attendance by 33% in the first year. Show less

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  Northwest Hospital Foundation

  Apr 2005 - Mar 2007

  Director of Development

  Devised a clear strategy, developed relationships and put procedures in place systematically and aggressively to promote a sustainable long-term philanthropic culture where none had existed before. * Created and implemented a “grateful patient” program to gauge customer satisfaction as well as generate donations.* Metamorphosed clinical case statements into gripping case stories in order to woo investors and enhance business presentations.* Developed publicity launch model that produced ticket sellout for Dr. Oz event. *Continually identified and interpreted the changing external health care environment – including the demographics and needs of the community, and the positioning of the organization to create a nimble, responsive and profitable edge over the competition. Show less

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  Bastyr University

  Jan 2007 - Jan 2009

  Vice President of Development

  .Built a new highly functioning development team for this university of the natural medicine of arts and sciences. Served in leadership role as member of President’s cabinet.* Created new marketing suite of materials from concept to production and distribution for investors, community members and alums including first ever use of e-videos. As key content strategist and copywriter, revised and re-designed Bastyr Magazine into a well-received, relevant communication tool.* Championed corporate citizenship initiatives by partnering with businesses on maintaining healthy workplaces.* Key strategist in public relations campaign which resulted in crowd-drawing events with high-profile individuals such as Dr Oz, Lisa Oz, Michael Pollan and Diane Schuur.* Promoted cause-related marketing partnership with Cleavage Creek wine on breast cancer research awareness.* Provided valuable insight and collaborated with key leadership in crystallizing new strategic plan and positioning of the organization. Show less

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  Inspired Innovation Consulting

  Apr 2007 - Oct 2010

  Senior Principal / Consultant

  Provided integrated marketing communication strategies to a cross section of government, corporate, non-profit and trade association clients to craft and communicate key messages on programs, products and issues.

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  The Nature Conservancy

  Apr 2011 - Jun 2016

  Shaped and built a prodigious investor stewardship and communications program creating meaningful opportunities and experiences to engage investors, corporations and community leaders.* Ideated and produced personalized stewardship / ROI videos for major investors resulting in retaining and improving relationships.* Generated and advised on complex and carefully orchestrated public relations events and programs to attract and retain prospects and high-end investors.* Elevated visibility in the community and increased significant financial support through direct mail, promotions and social media fund raising campaigns such as Give Big.* Mastered the ability to improve communication efficiency and effectiveness across sectors and geographies.* Brokered lucrative cause-related marketing project with Alaska Airlines which enhanced the Nature Conservancy’s visibility and reputation as well as garnered significant financial support for the Washington chapter.* Partnered with Amazon on beta testing of AmazonSmile which involved messaging, script-writing and video production resulting in increased public awareness and financial support. Show less Provided strategic leadership, training, and ongoing guidance to employees, executive leadership and community board members resulting in a successful $33.5M campaign, the largest environmental campaign in the state of Washington’s future.* Orchestrated the conceptualization, strategy and production of compelling, persuasive marketing communications materials including case for support, board communications toolkit, presentations, talking points, email, posters and customized videos as well as the chapter’s first ever electronic newsletter.* Performed as lead liaison for corporate citizenship initiatives with Fortune 500 companies including Microsoft, Boeing, Alaska Airlines, and Amazon.* Successfully crafted and coached executive leadership and volunteer board members on clear and consistent campaign messaging and delivery.* Enhanced employee engagement and relations through innovative “Forces of Nature” internal campaign resulting in an unprecedented 70% participation rate.* Invited to join and served on the Nature Conservancy’s global leadership Campaign Communications team in preparation for the upcoming world-wide campaign. Show less

  • Director of Communications and Stewardship

    Jun 2014 - Jun 2016

  • Campaign Director

    Apr 2011 - Jun 2014
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  PeaceHealth

  Oct 2015 - Aug 2016

  System-wide Director, Philanthropy - Strategic Communications and Partnerships

  Leadership position responsible for developing, producing and implementing high quality marketing communication programs for all seven of the PeaceHealth foundations and medical centers in order to drive cost and service improvement.* Created a rich “best practices” resource library. Authored fresh and compelling business case statements, stewardship reports, white papers, fund raising collateral and templates for staff use throughout the region.* Served as the key liaison with regional staff to ensure compliance and execution of new branding standards.* Effectively attracted a broad range of external and internal audiences with powerful content which built meaning, gained buy-in for initiatives, differentiated each community and strengthened competitiveness.* Conducted first ever audit of the organization’s foundations throughout the region and developed aggressive goals with a dynamic action plan and time line.* Created ready-to-launch blueprint for corporate citizenship engagement outreach. * Managed multiple projects from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, offering counsel, overseeing quality, and ensuring deadline and budget adherence. Show less

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  Oregon Environmental Council

  Jun 2017 - Jul 2019

  Director of Development

  Positioned organization for first-ever three-year campaign. Created strategy, materials and training for major donors and membership. Designed program to move $1k per year donors to 5 and 6-figure three-year gifts significantly bolstering financials and culture of philanthropy.

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  Humane Society of Southwest Washington

  Jul 2019 - Jun 2021

  Vice President, Director of Stewardship

  • Led the organization through its first-ever capital campaign, coaching high-wealth members to secure 6- and 7-figure gifts.• Achieved a 42% increase in average gift through best holiday/year-end giving direct mail results.• Boosted Giving Tuesday total by an impressive 1,100% and Give More 24 total by 15.45%.

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  Warner Pacific University

  Jun 2020 - Nov 2022

  Vice President for University Advancement

  Rebuilding department and helping position organization for first-ever capital campaign – donor analytics, identification andstrategies, case for support, etc.⚫ Increased direct mail and e-blast solicitations by 98% over the last four years’ average; average open rate was 32% (overall industry average is 17.61%).⚫ Created editorial calendar for social media. Net audience growth saw an 117.9% increase; engagement action taken from postssaw a 20.6% increase.⚫ Staffed the Board Advancement and Enrollment Committee.⚫ Created annual Board Engagement Plans to harness talent, treasures, interests, e Show less

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  Catholic Charities of Oregon

  Oct 2022 - now

  Chief Development Officer

  • Increased fundraising revenue through direct mail and eblast campaigns, as well as Giving Tuesday initiatives.• Diversified funding streams by implementing Legacy and Friends programs, with a strategic focus on DAF funding.• Oversaw campaign video production to enhance donor engagement and awareness.