Andrew Dean

Experience

• 

  Shephard Media Group

  Jul 2007 - Dec 2007

  Design and Marketing Executive
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  CSSC Sports and Leisure

  Dec 2007 - Jun 2008

  Marketing Executive

  Management of online marketing, and creation of other campaigns

• 

  Shephard Media Group

  Jun 2008 - Jun 2011

  Marketing Manager

  (I returned to the Shephard Media Group after being head-hunted by the newly appointed CEO, and was soon promoted to Marketing Manager).- Management of marketing team, annual budget (£150,000) and all print and digital marketing activities across events and publishing branches of the business- Instigated new company-wide Customer Relationship Management (& eCRM) system- Development of website and affiliate marketing strategies to promote all products/services globally, increase sales, subscriptions. For example, our 2011 Search and Rescue Exhibition had 25% higher attendance YOY- Responsible for PPC campaigns, and analytical tools including Google DFP and Google Analytics- Negotiating and pitching for international events’ partners to ensure global coverage- Launch of new events and magazines- Working with sales managers to ensure the most effective sales tools and leads were provided to increase revenue and meet sales targets- Responsible for Shephard Media Group brand guidelines- Working with internal designers and external agencies to produce marketing collateral Show less

• 

  RSM Automotive

  Jun 2011 - Jun 2013

  Account Manager
• 

  Mercedes-Benz Retail Group

  Jun 2013 - Aug 2015

  Marketing Specialist
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  Mercedes-Benz in the UK

  Sept 2015 - now

  Leading a transformation team, collaborating with all internal stakeholders and working with our Network Partners to implement, deliver and manage a smooth transition to an Agency Model across Mercedes-Benz Passenger Cars - delivering price transparency to our customers. Implementation in the UK of Daimler's Global strategy on the future of intuitive mobility; Connected, Autonomous, Shared/Services and Electric. Responsible for:- Mercedes-Benz and smart UK temporary formats including pop-up shops and national product placements. The 20 stores across major UK shopping centres benefited from 1M visitors in under 24 months. - Ensuring 'best customer experience' with showroom environment through digital technologies and sales tools

  • Head of National Sales

    Jul 2023 - now

  • Head of Retail Transformation

    Jan 2022 - Jul 2023

  • Head Of Public Relations

    Oct 2019 - Dec 2021

  • CASE (Connected, Autonomous, Shared/Services & Electric Mobility) Implementation Manager

    Jan 2018 - Oct 2019

  • Retail Experience Manager (inc. Pop-Up Stores)

    Sept 2015 - Dec 2017