Anaïs Belmonte

Experience

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  ENGIE

  Aug 2012 - Jul 2013

  Market managers assistant

  Within the Customer Marketing BtoB BU, with each BtoB Market Manager :- Support experts to define their strategic and commercial plans and priorities for the years to come - Support market managers on their projects - Manage customer studies (satisfaction surveys, communication audit, innovation...) and share results

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  ENGIE

  Jan 2014 - Sept 2014

  Customer Marketing

  Into the BtoB BU, Entreprises & Collectivités : - Design relational strategic plans with business and technical experts of each customer segment - Shape new customer paths to answer each of their specific needs - Define and initiate BtoB rewarding actions program

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  Vertone

  Oct 2014 - Dec 2017

  Consultante Senior

  Support various companies around Customer Relationship and Change Management :- Digital experience: designed and rolled out a Digital Asset Managementplatform for E-retail and Brand Image worldwide monitoring at Moët-Hennessy ; Digital & mobile transformation of the traveler experience atAccorHotels and Keolis- Customer Relationship: managed the design and the deployment ofLoyalty programs at Monoprix and Westfield Unibail Rodamco- Organization & process: defined the sales BU processes andperformance improvement drivers at FDJ (Française des Jeux)- In-store innovation: delivered a study on the Beacons technology –“Opportunities & weaknesses of this new type of micro localization systemfor a personalized relationship in & out the point of sales” Show less

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  L’OCCITANE Group

  Jan 2018 - Nov 2022

  Lead the Customer strategy for France and European countries : - Transform a promotional model into an individualized experience based on memorable connections- Support teams and manage change process to switch from CRM mass communication to specific customer needs and concerns answers- Improve Customer Care experience to make brands value a reality in each customer interaction - Empower our store teams to animate their local communities and be ambassador of our brand's mission - Enrich data and customer knowledge with technical internal & external partners, to make personalization ambitions reality all over the customer journey- Monitor business through customer database and VOC Show less Build and roll-out CRM strategies within the Global CDO team:- Support & influence markets’ leaders and teams on their customer database performances and CRM business impact- Animate the CRM worldwide community (+50 countries)- Lead a worldwide in house CRM learning program- Deploy innovative solutions to drive omnichannel engaging customer journeys - Co-lead Data Science projects to enrich customer knowledge, IA, and make automation even more efficient through individualization of messages - Agile team management - Scrum Show less Shape and lead the group's vision about customer loyalty, to limit churn and develop purchase frequency, within the CRM International team :- Pilote the successive roll outs of the group core model loyalty program on our markets- Support the deployed countries to animate locally the experiential and sparkling rewards - Monitor the program performances,- Continuously enrich the model, the tools and the 360 customer experience- Share the philosophy with all countries to support them in enriching their other programs with premium features Show less

  • Customer Director - L’OCCITANE France

    Jan 2022 - Nov 2022

  • Global Head of CRM

    Oct 2018 - Mar 2022

  • Global Loyalty Manager

    Jan 2018 - Oct 2018
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  Orange Blossom Consulting

  Oct 2022 - now

  Omnichannel Strategy/Digital Transformation - Manager de transition

  🍩 Popeyes (PE : TDR Capital) - Food services : Chief Digital Officer, Omnichannel development, Ecommerce strategy and management, Customer relationship animation *Trophée The Independent - Métiers du Digital*📊 Singulier - Consulting : customer engagement strategy for ecommerce (epharma, food btob, new retail activity by a btob brand - PE : THI Investments, PAI, Ardian) 📸 Fnac Darty - Retail : Consultant - Data management, CRM strategy and Customer Expérience👩🏼‍🏫 Éducation : Omnichannel Customer Expérience Training program 📈 Pragmatic and Dynamic transition manager to support your teams to deliver long term digital growth through 360 channels experience, customer engagement and marketing strategy (offer, pricing, promo,…):🚀 Ecommerce launch strategy and marketing : which product for which channel ? How to promote and animate the ranges ? What pricing for profitability or acquisition ?…🎯 Customer centric strategy definition : which profitable customer centric strategic plan for along-term growth ?💫 Strategic project management for an outstanding experience and relationship : how to deliver my brand experience throught digital and personnalized communcation channels ? How to leverage data to increase customer repeat ? How to improve my operations to deliver profit and improve customer satisfaction ?🏃🏼‍♀️‍➡️Manage your team during a transition period or a strategic transformation of your organisation ✅ And even much more if you need : support the change, train to customer culture & marketing,... Show less