Saurabh Sinha

Experience

• 

  Indian Institute of Management Ahmedabad

  May 2016 - Jul 2016

  Intern

  Scope: 1) Explore ways to enhance the heath care accessibility in India 2) Understand the concept of Personalized medicine3) Develop a model in order to implement the same in the current system of Indian HealthcareImpact: 1) Conducted in-depth interviews with stakeholders of the healthcare system in India and subsequently worked on 'Developing a Sustainable Business Model' along with my team members2) Based on primary and secondary research, understood the concept of Personalized Medicine (a futuristic concept). Wrote a working paper on the same to develop a business expansion road plan and go-to-market strategy to incorporate the future of medicine in the Indian System of Healthcare Show less

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  SYNERGY SANSTHAN

  Mar 2018 - Apr 2018

  Intern

  Scope: Identification of major challenges faced and key needs of the tribal women in the villages of Harda district. Subsequently structuring the Udaan Fellowship program to help women challenge gender inequality in their lives and create a dream for themselves.Impact:1) Used Design Thinking frameworks to gain key insights and hence identified the issues faced by the women there.2)Based on in depth interviews with potential candidates and past Udaan fellows, suggested a year long plan for the NGO to create impact at a faster rate3) Created awareness regarding the program through the medium of community meetings4) Suggested the formation of Self Help Groups & Cooperative and relevant business models for income generation activities like stitching and jewellery making 5) Created a website and brochure for the organization to source funds for the programme. 6) Successfully on-boarded Action Aid for a 5 year period to support the NGO in form of funds Show less

• 

  Britannia Industries Limited

  Aug 2018 - Oct 2018

  Sales Intern

  Project Scope: Identify opportunities in the Bread last mile distribution to increase the direct coverage of the company by building a viable ‘Independent Sales Contractor Model’ for the new markets in Bangalore• Developed a GTM strategy for the bread category to increase its direct coverage in new markets • Conducted cost benefit analysis for sales models | Negotiated quotations with Logistics Providers-Appointed two 3PL providers, enabling business expansion in Bangalore• Piloted the new GTM to test the viability of the coverage model on 4 sales beats across 5 weeks | Designed 8 sales beats to expand distribution to 300 new outlets. Launched 4 beats to service 75 new outlets• Improved off-takes & commercial viability through retailer incentives & consumer promotions Show less

• 

  Ninjacart

  Apr 2019 - Dec 2019

  Field Sales Manager (ASM)
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  Udaan.com

  Dec 2019 - Aug 2022

  Responsibilities & Impact:• Led a team of 2 Area Leads, 8 Sales Officers & 94 BDEs across Indore, Ujjain and Dewas | Scaled up territory’s monthly GMV by 73% & monthly unique buyers by 70% (5000 to 8500) over the period of FY21-22. • Collaborated with Ops and Supply teams to design last mile commercials & portfolio for strategic satellite town expansion |Expanded distribution to 12 towns & captured 500+ buyers to deliver 10% growth in GMV• Rationalized assortment in Food & FMCG to identify top 60 KVIs & set competitive pricing basis market benchmarking & retail environment. Execution with focused MSS list led to 15% growth in Food & FMCG• Achieved Exceptional Sales Efficiency Parameters: Attendance (>94%), Beat Adherence (>90%) & Returns (<2%)Achievements/Awards:• Game Changer Award ‘21: Felicitated as Demand Champion for exceptional performance across parameters• Among the Top 5 teams in regional contest to deliver maximum growth in unique buyers, GMV & verticals/buyer• Udaan Champions League Aug’21: Ranked 1st nationally for Highest Buyer Growth (20% growth over LM) Show less Responsibilities & Impact:• Spearheaded city launches & scaled up sales across Vadodara & Surat | Analyzed the wholesale trade for POT & F&V | Designed phase wise ward level & pincode coverage plans to optimize distribution via geotargeting• Managed the P&L & portfolio of the city| Identified & benchmarked price points, SKU mix, MOQ, quality specs & delivery preferences for customer segments | Liaised with Merch team & capitalized on seasonal trends• Maximized GMV & maintained optimal DOH with precise SKU plans | Captured ~2% Market Share in 1 yearSpecial Initiatives:• Piloted a new RTM project | Partnered with Vadodara Municipal Corporation & availed unrestricted & free of cost logistics support during Covid-19 | Deployed city-wide Ready Stock Units (RSUs) during the peak of 2020 nation-wide lockdown & Covid-19 | Delivered additional 2-tonne daily throughput via new distribution channel & ensured business continuity Show less

  • Senior Field Sales Manager (Senior ASM)- Food and FMCG Category

    Feb 2021 - Aug 2022

  • Field Sales Manager (ASM)- Fresh Category

    Dec 2019 - Jan 2021
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  Reliance Retail

  Aug 2022 - Apr 2024

  Senior Manager-Category Management and Business Development

  Responsibilities & Impact:• Responsible for building the B2C Marketplace model for the Staples category- Established and managed an annual turnover of Rs300 Cr (~$36m USD)• Led the account management of various marquee sellers on the platform to help them establish their e-commerce sales channel pan India • Analyzed category sales data, PDP and PLP views to optimize on-site category merchandising & SKU level discounting on the platform• Tracked week on week PLP/PDP v/s GMV growth of SKUs to allocate slots for the on-app properties |Targeted PDP views increased by 180% and conversion increased by 45bps • Helped sellers deliver 32% MoM growth in GMV for the Sub-Cat. of Rice & Flour in Q3 & Q4 of FY22-23•Delivered 3x swing in Category GMV in Q1 ’23 | Monitored & delivered category goals with focus on pillars viz. Selection Coverage (>80%), SWOOS% (<5%) and Price Comp% (>95%) for all marquee sellersAchievements/Awards:Reliance Jiomart Excellence Award October 2023: Acknowledged as the best Category Manager-Staples for consistently exceeding GMV targets during the festive period. Show less

• 

  Uber

  Nov 2024 - now

  Inside Sales Executive - Mid Market Sales at Uber Eats ANZ