Zaytoen Domingo (she/her)

Experience

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  Exclusive Books

  Nov 2018 - Nov 2019

  Book Seller

  My love for literature and the arts landed me the perfect part-time gig while I pursue an honours-level degree in English and Creative Writing. When I'm not reading books or writing essays on them, I'm selling them.

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  GVI

  Oct 2019 - Dec 2021

  As an assistant editor, I work closely with the lead editor and conceptual copywriters. I am responsible for maintaining and ensuring brand standards across multiple platforms, including our website and social pages like Facebook, LinkedIn and Instagram. I train and oversee digital marketing interns on publishing blogs using WordPress, as well as sourcing and attributing images. I am in charge of blog scheduling, which involves content strategy and planning. My skills include: SEO writing Copy writingContent writingBlog publishingEditingProofreading Show less

  • Assistant Editor

    Sept 2021 - Dec 2021

  • Content Writer and Editor

    Oct 2020 - Sept 2021

  • Junior Content Writer

    Apr 2020 - Oct 2020

  • Content Writer

    Oct 2019 - Apr 2020
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  Bushwise Field Guides

  Oct 2020 - Dec 2021

  Contributing Writer and Editor

  I assist with copywriting and content editing for Bushwise. This content includes articles, landing pages, emails, as well as other content pieces.

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  Impact Academy

  Oct 2020 - Dec 2021

  Social Media Coordinator

  As the social media writer for Impact Academy, I write marketing and education content for both B2C and B2B channels. The subjects I write about include: 1) Climate Crisis and Clean Energy 2) Social Economic Development 3) Education for Development 4) Global Public Health 5) Wildlife Conservation6) Marine Conservation7) Human Rights and Access to Justice8) Environmental and Corporate Sustainability

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  Properly, Inc

  Jan 2022 - Jul 2022

  Content Copywriter

  I write powerful, business-casual copy for Web, paid ads, emails, SEO, blogs, and UX strings. I worked with Properly’s marketing team to launch our Listing Management campaign. I assist with outsourcing and briefing translators, and have also assisted our sales team with calls and lead follow-ups.

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  Ninety9cents

  Oct 2022 - Jan 2023

  Copywriter
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  Integrated Digital Strategies

  Feb 2023 - now

  Content Writer

  ● Be a strategic partner for clients● Creating content strategies for a variety of clients in different industries and driving the strategy to meetclient goals● Ownership of strategies and campaigns from start to finish. This includes planning, overseeingexecution, optimization, and strategy● Attend client onboarding meetings to ensure all questions are answered and supporting materials aregathered for a successful start to the client’s campaign● Develop high-quality content that addresses each stage of the buyer persona’s journey● Create and maintain editorial calendars, content playbooks, taxonomies, website and email flows, blogcontent, ebooks, ad copy, press releases, infographics, and content migration plans for clients● Perform interviews, as needed, to gather critical insights to shape the story and topic● Collaborate with the design team to ensure content is packaged effectively to drive engagement yetconsistent with the client’s brand standards● Collaborate with the SEO team to implement SEO best practices into all content deliverables● Ensure all assigned content is completed on time and on budget. Identify any potential impediments toautonomously problem solve or escalate to senior management for help as necessary● Ensure all assigned content is on-brand, consistent in terms of style, quality, and tone of voice● Ensure all assigned content is optimized for search across all digital channels for multiple buyerpersonas● Use the company’s business management and communication platforms to keep stakeholdersinformed, tasks assigned, and projects well managed in accordance with deadlines● Perform ongoing professional development to keep pace with changes and trends within the digital marketing industry Show less