
Mikhail Kiyenya
PR Account Manager

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About me
Commercial Director - Wine Discovery Selection
Education

Interdisciplinary Institute for Postgraduate Education at NTU "KPI"
2006 - 2008Specialist, Economist-analyst
National Technical University "Kharkiv Polytechnic Institute"
2003 - 2009Specialist, Mechanical Engineer
Experience

PR-agency "PRioritet"
Sept 2007 - Aug 2008PR Account ManagerMain tasks and areas of responsibility:• Search and attraction of new customers • Negotiations and customer support• Development of complex advertising solutions for clients – enterprises of different scale and directions of activity;• Development of events related to releasing products to the market;• Development and participation in production of advertising products (video commercials, layouts, POS-materials);• Business consulting for clients in the sphere of marketing, advertising. Show less

MARCOM group
Jan 2010 - Sept 2011Regional Head of HoReCaBrands: Hennessy, Moet Chandon, Veuve Clicquot, Glenmorangie, Macallan, Cutty Sark, Marie Brizard, Noah, Beluga, Concha y Toro, Torres, Antinori, Terrazas, Peter LehmannMain tasks and areas of responsibility:• Management of sales team• Negotiations with key HoReCa clients in the territory• Execution of sales plans• Expansion of the customer base• Training restaurants staff• Preparation, implementation and control of trade-marketing activities• Recruitment, coaching and motivation of sales staff Show less

Roust
Oct 2011 - Dec 2016Brands: Zubrowka, Green Mark, Gancia, Russian StandardMain tasks and areas of responsibility:• Channels strategy development and implementation (Distributors, Direct Contracts, HoReCa)• Recruitment, coaching and motivation of sales staff• Budgeting and planning• Negotiating with Distributors and Direct Contracts. Signing contracts• Development and implementation of Commercial policy• P&L control and improvement (per customer)• Control of investment efficiency• Overdue control. Formatting of cash flow plan Show less
National Sales Manager
Mar 2015 - Dec 2016Sales Regional Manager
Mar 2013 - Feb 2015Sales Area Manager
Oct 2011 - Feb 2013

Nemiroff
Aug 2017 - Jul 2019Country ManagerMain tasks and areas of responsibility:• Strategic business development planning and its implementation to the markets• Business performance management: P&L and value chain• Development and implementation of brand & RTM strategy in the market / sales channels• Building long-term relationship with partners• Budget planning, investment performance management

ARTWINERY
Aug 2019 - Apr 2020Sales DirectorBrands: Sparkling wine Artemivske, ArtwineMain tasks and areas of responsibility:• Channels strategy development and implementation (Distributors, HoReCa)• Recruitment, coaching and motivation of sales staff• Budgeting and planning• Negotiating with Distributors• Development and implementation of Commercial policy• P&L control and improvement (per customer)• Control of investment efficiency• Overdue control

Wine Discovery Selection
Apr 2020 - nowCommercial Director
Licenses & Certifications

Mini MBA
EY Academy of BusinessSept 2016
Finance for non-financial managers
EY Academy of BusinessSept 2014
Languages
- enEnglish
- ruRussian
- ukUkrainian
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