Mikhail Kiyenya

Mikhail Kiyenya

PR Account Manager

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location of Mikhail KiyenyaUkraine

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  • Timeline

  • About me

    Commercial Director - Wine Discovery Selection

  • Education

    • Interdisciplinary Institute for Postgraduate Education at NTU "KPI"​

      2006 - 2008
      Specialist, Economist-analyst
    • National Technical University "Kharkiv Polytechnic Institute"​

      2003 - 2009
      Specialist, Mechanical Engineer
  • Experience

    • PR-agency "PRioritet"​

      Sept 2007 - Aug 2008
      PR Account Manager

      Main tasks and areas of responsibility:• Search and attraction of new customers • Negotiations and customer support• Development of complex advertising solutions for clients – enterprises of different scale and directions of activity;• Development of events related to releasing products to the market;• Development and participation in production of advertising products (video commercials, layouts, POS-materials);• Business consulting for clients in the sphere of marketing, advertising. Show less

    • MARCOM group

      Jan 2010 - Sept 2011
      Regional Head of HoReCa

      Brands: Hennessy, Moet Chandon, Veuve Clicquot, Glenmorangie, Macallan, Cutty Sark, Marie Brizard, Noah, Beluga, Concha y Toro, Torres, Antinori, Terrazas, Peter LehmannMain tasks and areas of responsibility:• Management of sales team• Negotiations with key HoReCa clients in the territory• Execution of sales plans• Expansion of the customer base• Training restaurants staff• Preparation, implementation and control of trade-marketing activities• Recruitment, coaching and motivation of sales staff Show less

    • Roust

      Oct 2011 - Dec 2016

      Brands: Zubrowka, Green Mark, Gancia, Russian StandardMain tasks and areas of responsibility:• Channels strategy development and implementation (Distributors, Direct Contracts, HoReCa)• Recruitment, coaching and motivation of sales staff• Budgeting and planning• Negotiating with Distributors and Direct Contracts. Signing contracts• Development and implementation of Commercial policy• P&L control and improvement (per customer)• Control of investment efficiency• Overdue control. Formatting of cash flow plan Show less

      • National Sales Manager

        Mar 2015 - Dec 2016
      • Sales Regional Manager

        Mar 2013 - Feb 2015
      • Sales Area Manager

        Oct 2011 - Feb 2013
    • Nemiroff

      Aug 2017 - Jul 2019
      Country Manager

      Main tasks and areas of responsibility:• Strategic business development planning and its implementation to the markets• Business performance management: P&L and value chain• Development and implementation of brand & RTM strategy in the market / sales channels• Building long-term relationship with partners• Budget planning, investment performance management

    • ARTWINERY

      Aug 2019 - Apr 2020
      Sales Director

      Brands: Sparkling wine Artemivske, ArtwineMain tasks and areas of responsibility:• Channels strategy development and implementation (Distributors, HoReCa)• Recruitment, coaching and motivation of sales staff• Budgeting and planning• Negotiating with Distributors• Development and implementation of Commercial policy• P&L control and improvement (per customer)• Control of investment efficiency• Overdue control

    • Wine Discovery Selection

      Apr 2020 - now
      Commercial Director
  • Licenses & Certifications

    • Mini MBA

      EY Academy of Business
      Sept 2016
    • Finance for non-financial managers

      EY Academy of Business
      Sept 2014