Márcio Santos

Experience

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  Starrett Brasil

  Jul 2000 - Aug 2023

  As a team leader with 7 direct and 28 indirect collaborators in the Marketing and Trade Marketing departments of the Brazilian branch of The L. S. Starrett Company, I achieved:#Brand Strategy: Developed strategies to promote the brand across Latin America, targeting both distribution and end consumers (B2C) and industries (B2B) in various countries.#Strategic Planning: Actively participated in the company's Latin American Strategic Planning Committee.#Product Launches: Successfully launched over 60 product lines, totaling approximately 1,200 SKUs in Brazil and Latin America, collaborating with advertising agencies for promotional materials.#Sales Campaigns: Mentored campaigns for retailers and sales representatives. In 2022, activated over 900 points of sale with customized campaigns.#Marketing Automation: Led and architected the development of marketing automations, streamlining support for sales representatives and meeting the technological needs of distributors.#Innovative Projects: Spearheaded projects like the Retail Project (resulting in a 16% customer base expansion) and the OfferEasy Project (instant digital offers).#Management of Outsourced Teams: Effectively managed outsourced sales promoters, tripling the activation of point-of-sale displays with advertising materials.#Trade Show Participation: Orchestrated the company's presence at trade shows in Brazil and Germany, with a total of 650m² of booth space.#Sales Conventions: Planned and executed sales conventions bringing together sales representatives from across Latin America.#Career Advancement: Received 7 promotions over 8 years and 4 months, progressing from Telemarketing Operator to Latin America Marketing Manager.My accomplishments reflect a successful track record in team leadership, marketing strategies, product launches, and trade events, showcasing remarkable career progression. Show less

  • Latam Marketing Manager

    May 2015 - Aug 2023

  • Gerente Operacional de Marketing

    Jul 2012 - Apr 2015

  • Supervisor de marketing

    Mar 2007 - Jun 2012

  • Analista de marketing sênior

    Nov 2004 - Feb 2007

  • Analista de marketing

    Jun 2004 - Oct 2004

  • Analista de marketing jr

    Jul 2002 - May 2004

  • Operador de telemarketing

    Jul 2000 - Jun 2002
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  Sociedade de Educação, Ciência e Tecnologia de Itu

  Jan 2013 - Aug 2014

  Digital Marketing Professor

  Ongoing sharing of practical knowledge in the field.Creation, correction of group assignments, and bi-monthly evaluations.Generation of knowledge, including guidance for academic research.Encouragement of questions and facilitation in seeking answers.Guidance and facilitation in the production of academic papers.

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  Grupo Agronelli

  Feb 2024 - now

  Gerente de Marketing & Trade

  Responsável por liderar as estratégias de marketing e trade do Grupo Agronelli, englobando planejamento de eventos, gestão de equipe, presença digital e análise mercadológica, com o objetivo de maximizar investimentos e fortalecer o relacionamento com clientes.- Planejamento de Feiras e Eventos: Elaborar e implementar o plano de eventos corporativos para as diferentes unidades do Grupo Agronelli.- Estratégias de Marketing: Definir, comunicar e engajar estratégias mercadológicas alinhadas aos objetivos do grupo, abrangendo canais on e offline.- Liderança de Equipe: Desenvolver e liderar a equipe de marketing e trade, promovendo excelência contínua.- Engajamento de Vendas: Alinhar a força de vendas com os propósitos, valores e metas da empresa, garantindo seu engajamento.- Relacionamento com Clientes: Assegurar a satisfação dos clientes por meio de estratégias de relacionamento eficazes.- Mídia Digital: Gerir a presença nas mídias sociais para refletir os valores e aspirações do Grupo Agronelli.- Gestão Orçamentária: Planejar, executar e gerenciar o orçamento da área de marketing e trade, otimizando investimentos e ROI.- Análise de Mercado: Traçar e analisar o perfil dos clientes para informar decisões estratégicas.- Apoio ao Instituto Agronelli: Contribuir para a visibilidade das ações sociais e capitalizar iniciativas em prol das marcas do Grupo. Show less