Experience

• 

  Cantilever labs

  Mar 2021 - May 2022

  Program manager

  Proactively worked on the recruitment cycle, managed training programs in multiple colleges & built and handled a community of 16000+ students.Managed 100s of trainers simultaneously.Overlooked content development for social media, marketing campaigns (Both Paid and organic).Created content repository of study materials, guidelines for video recording and editing for all the courses delivered live or in recorded form.Participated in managing the assessment platform and updated internal databases with new information in the organization. Helped and assisted management in strategic planning and cost optimization.Created and managed landing pages, forms, workflows, and email campaigns, including template designs (emails and landing pages), calls-to-action, etc.Segmented lists based on behaviour like past email engagement and website interactions (content downloads, site page visits, etc).Performed analyses on platform functionality and suggested improvements.Provided support for our product (compiler, learning and test platforms) and associated services.Content- Created content repository of entire courses, programs and products.- Handled a team of 6 people.Business Relationship- Increased the efficiency of team and increased the number of projects handling with same manpower.- Handled Principals, TPOs, department heads of various collaborated colleges like IIT Madras, IIT ISM Dhanbad, Gitam, BITS and chitkara, etc.- Introduced the concept of weekly, monthly and project completion reports with multiple result driven, project improvement and project acquisition purposes.Analytics- Brought entire database under one head.- Drove the unused leads into the sales funnel with the marketing and sales team.- Conducted multiple feedbacks for product improvement.- Defined KPIs for the team for better efficiency.Platform Upgradation- Worked closely with development team for platform formation, testing and upgradation. Show less

• 

  Trb group

  Jun 2022 - Sept 2023

  Marketing strategist

  Designed and executed B2B and B2C - SMM & SEM marketing strategies, as part of a marketing team that increased ROI by 27%.Achieved a 33% increase in conversion rates by developing engaging content copies and designing wireframes for 4 websites and email marketing.Orchestrated the development and implementation of affiliate programs, which resulted in a new revenue stream generation.Championed developing and implementing novel digital marketing campaigns, increasing web traffic by 27% and higher monthly sales.Implemented online customer service processes to promote positive and consistent user experience ensuring brand loyalty. Purchased & negotiated the placement of listings in local search engines, directories, and other digital platforms. Executed targeted paid Ads (B2B and B2C) in India and West Africa.Conducted financial modelling for online marketing programs, including website revenue expenditure and forecasting. Show less

• 

  Foundit

  Sept 2023 - Sept 2024

  Assistant manager - retention & growth

  Data Analytics and Optimization:1. Track, analyze, and derive insights from key marketing metrics, user feedback, and campaign results.2. Utilize analytics tools such as PowerBI, Excel, and Clevertap to optimize campaigns and improve conversion rates.User Funnel Optimization:1. Collaborate with Product and UX teams to identify and enhance conversion rates in the user journey.2. Proactively address friction points to ensure a seamless user experience and improve retention.Innovative Initiatives and Trends:1. Propose and implement innovative initiatives, staying abreast of industry trends and emerging technologies.2. Drive growth and improve user retention through the application of cutting-edge marketing strategies.User Data Analysis:1. Analyze user data, including acquisition, attrition, and churn rates, leveraging tools like Mixpanel.2. Inform decision-making processes and develop targeted strategies for improved retention and growth.Database Management and Reporting:1. Generate routine reports on membership retention and growth, utilizing tools such as Mailmodo for effective communication strategies.3. Committed to leveraging advanced tools and analytics, I bring a results-oriented approach to optimize marketing operations, drive user engagement, and achieve sustainable growth.Strategic Campaign Execution:1. Implement data-driven campaigns across diverse channels, optimizing for daily active users (DAU).2. Develop and execute content strategies to enhance user retention through personalized messaging. Show less

• 

  Zepto

  Sept 2024 - now

  Retention manager ii

  - All things Zepto App - Product- Consumer retention, reactivation & growth- CLM & CRM Charter for Zepto; Responsible for CRM attributed traffic & conversion- Working to setup automated journeys, funnel drop off mitigation, churn prevention and lifecycle management charters- Working on top line and bottom line goals for Churn customer reactivation- Working on charter of conversion through consumer journeys