Experience

• 

  Biosmart technology

  Jan 2007 - Jan 2011

  Website designer

  Designed some of the best websites during my time with Biosmart Technology from Silverbird Cinemas to Guiness and NCC.

• 

  Draftfcb interactive

  Oct 2011 - Feb 2013

  Strategist

  Support the implementation of the Company’s marketing tactics and strategies for consumers and B2B Clients.· Develop and execute digital marketing and social media strategies and campaigns for Clients.· Serve as the social media and online community coordinator for Clients.· Write and develop digital marketing and social media plans, reports and recaps.· Research, gather and analyse relevant information to support Clients’ interactive campaigns.· Set up and monitor social media and website analytics tools and generate analytics reports.· Manage interactive-focused projects in partnership with internal team members (creative, marketing, account management and content creation).· Coordinate and assist in the preparation of interactive communications materials for Clients, including researching, producing and/or editing content such as site maps, wireframes, content grids, personas etc.· Research, implement and maintain both new and existing search engine optimization and search engine-marketing efforts for Clients.· Oversee all social media platforms from ideation, to content creation to implementation, management and reporting.· Identify and own emerging platform strategy and execution, including mobile. Show less

• 

  Wildreams agency

  Mar 2014 - Oct 2017

  Lead digital strategist

  * Product Launch and sustenance in the Digital Landscape* Strategy for launching both new and existing brands online and on social media platforms. * Social identity development/ Customer value proposition.* Online reputation management* Engagement strategies for campaigns and brand communication. * Insights into consumers behavior.* Consumer data analysis* Maintaining and fostering brand essence in the digital space

• 

  Wildreams agency

  Jan 2018 - Dec 2023

  Product development, digital, and strategy leader

  * Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives* Develop Digital business model to help businesses unlock customer value* Designed digital experiences for brands looking for ways to connect with consumers outside of regular channels for engagement* Coordinate annual, quarterly and monthly planning sessions between cross-functional team of Digital Experience, eCommerce Business Managers, Promo Planning and marketing to ensure cohesive, Omni-channel plan to drive overall conversion* Partner with marketing and brand teams to ensure holistic customer journey and brand narrative alignment through digital channels* Partner with clients product design and product management teams to identify new opportunities and innovations to bring stories to life digitally* Develop test and learn initiatives that improve experience on channels and connected experiences, analyze results and share key learnings with cross-functional teams.* Increased conversion rate and revenue for Wildream's client in the financial space. Analyzed customer journey for a platform created for entrepreneurs and optimized for conversion.* Manage cross-functional teams to specific timelines and ensure all information is collected in order to plan properly Show less

• 

  Eyowo

  Sept 2020 - Dec 2022

  Consultant, vp marketing and engagement

  - Lead and oversee all marketing efforts at Eyowo Integrated and Eyowo Microfinance bank- Formulate and Develop Go to market strategies for the digital bank and MFB- Develop Always on strategies for consumer engagement- Launched Grow with Eyowo platform for entrepreneurs and startups grow.eyowo.com - Team Formation and Structure- Oversee Eyowo X digital bank app launch- A key member of the senior management team- Report directly to the CEO