Experience

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  Nassau lens

  Jan 1999 - Jan 2005

  Senior graphic artist

  nassauvisiongroup.com & novaopticallab.com• Performed marketing and managed brand direction for the largest ophthalmic wholesale lens distributor in North America with over 30,000 B2B customers.• Designed promotional material for advertisement, preparation of art files for packaging printing overseas and private label branding.• Developed and managed all websites.• Built a secured portal within nassauvisiongroup.com for customer access to the latest news, price lists and assets.

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  Masha creative photography

  Jun 2000 - now

  Professional photographer

  mashacreative.com

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  Deos

  Jun 2007 - Apr 2010

  Director of marketing

  deoslive.com & deos-diamond.com• Role included marketing for all channels, brand management, art direction, merchandising and assortment development.• Executed national marketing strategies to support sales at Target, Apple and Henri Bendel stores through Radio C’s, promotional events, websites, social media, celebrity seeding, exit sampling and PPC.• Designed and managed DEOS Group’s corporate image, communication materials and Press Kits.• Worked closely with sales department to assist in achieving sales goals which resulted in product distribution at major retailers in US and overseas.• Managed brand presence in Mercedes Benz SWIM runway show, Henri Bendel shopping events, Pre-VMA Hospitality Lounge, CES, etc.• Explored positioning opportunities with Marc Jacob, Vera Wang, Monster Cable and Juicy Couture.• Worked closely with Swarovski to maintain licensing agreements. Show less

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  Fifty fifty worldwide

  Jan 2008 - Jan 2010

  Merchandising, product development and design

  • Collaborated with production to produce private labels for a company that specializes in manufacturing crystal encrusted consumer goods.• Participated in designing Sugar Factories world famous “couture lollipop.”• Designed and merchandised signature products for Britney Spears, Kim Kardashian, Pussy Cat Dolls, Cirque de Soleil and Neiman Marcus.• Crystllized Beats earphones and headphones for Monster Cable’s promotional events.

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  Big drop nyc - bigdropnyc.com

  Jan 2010 - Jan 2012

  E-commerce marketing director

  bigdropnyc.com• Developed and launched a fully integrated POS e-commerce website.• Managed all online marketing including: affiliate, PPC, retargeting, SEO, cart abandonment solution, social media, co-sponsored marketing events, email campaigns, growing an international customer base, branding, etc.• Responsible for website’s esthetic graphics, content, shopability, customer satisfaction, technical issues and inventory allocation.• Art development consisted of managing photography shoots, creating seasonal lookbooks and weekly fashion stories.• Oversaw all web related employees including customer service, shipping, editorial staff, stylist, photographers, models and graphic artists.• Rebranded the contemporary women’s private label called Jennifer Hope with updated logo, new clothing tags and brand website. Show less

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  Panasonic usa

  Jan 2012 - Jul 2015

  - Develop and manage all email marketing communications for Consumer company- Craft and execute automated nurture campaigns- Email personalization strategy and segmentation- Provide re-engagement strategies- Maintain a healthy email list and uphold best practices- Testing and optimization- Executive reporting- Implemented on-site remarketing tool to maximize effectiveness of abandoned cart program- Develop clear and effective business requirement document to brief new projects- Oversee Panasonic's review program by developing contests and sampling program via BaazarVoiceManage Vendors: YesMail, Marketo and SaleCycle Show less • Directly responsible for strategic planning and execution of marketing campaigns, forecasting sell-through, merchandising and meeting sales goals.• Develop and manage e-mail campaigns to drive sales; increased sales and grew subscription list.• Collaborate and manage relationships with product managers, marketing planners, PR, supply chain, Panasonic partners and vendors.• Manage Panasonic’s Early Adopter Program to generate reviews and content.• Implementing and optimizing up-sell / cross-selling on site and in emails.• Advise on site optimization, new initiatives and online best practices. Show less

  • Email Marketing Strategiest

    Oct 2013 - Jul 2015

  • E-com Marketing Manager

    Jan 2012 - Sept 2013
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  Freelance marketing

  Jun 2015 - now

  Freelancer

  Available to work on projects to help in branding, email marketing, eCommerce, business coaching and commercial photography.