Carol Lyn Colón

Experience

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  Tribune Broadcasting

  Jan 1997 - Jan 2004

  Producer
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  IHeartMedia

  Mar 2004 - Nov 2005

  Account Executive
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  Reaching America

  Sept 2006 - Sept 2010

  Director, Latino Initiatives/Senior Project Manager
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  Ogilvy

  Oct 2010 - Sept 2021

  Serves as a valued leader and resource for clients and client account teams in Washington, D.C. and across the global Ogilvy network. Nurtures and grows senior client relationships – working as an objective insider, advocate for the entire client organization and trusted steward of client budgets and business goals. Cultivates an atmosphere that embraces diversity and inclusion. Develops the professional and management skills of team members; providing ongoing feedback and training opportunities. Responsible for working closely with senior agency resources, PR and marketing stakeholders as well as multiple agency partners to plan and execute large-scale internal and client-specific programs. Show less As a senior-level professional, Carol Lyn develops and manages major accounts and is a leader in building and delivering business, as well as manages the human and financial resources of the agency firm-wide. Carol Lyn, a seasoned professional, provides excellent client service and manages accounts and programs independently and effectively. As Vice President, Carol Lyn counsels at senior levels, analyzes and solves problems. She also develops programs, oversees the development and delivery of high-quality work products, plays a significant business development role, develops people and manages budgets, billing and other financial performance requirements. Show less Uses project management experience to execute successful marketing communication campaigns with many moving parts. Develops and manage projects/programs including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines;Drafts strategic plans and memos, news releases, media coverage reports, case histories, fact sheets, talking points, brochures and other collateral materials;Independently handles several major projects, performing much of the day-to-day work with assistance from both junior and senior staff as appropriate;Manages frequent contact with the client, proactively manage the client relationship, and serve as a trusted advisor to the client;Develops presentations for clients relative to project management/program status;Keeps team appropriately informed and involved in projects;Acts as a liaison between client and our in-house Creative Studio, outside suppliers and, as appropriate, other internal and external audiences;Participates in the firm’s new business and proposal efforts Show less

  • Senior Vice President, PR+Influence

    Jul 2019 - Sept 2021

  • Vice President, Corporate & Public Affairs

    Feb 2015 - Jul 2019

  • Account Director

    Oct 2010 - Feb 2015
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  Zeno Group

  Sept 2021 - Jun 2023

  Executive Vice President, Purpose & Impact

  At Zeno Group we help clients define and activate their Purpose to both grow the business and make a meaningful impact on the world. Our work includes Purpose positioning and strategy, corporate responsibility, social impact and Purpose marketing communications.

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  Mindful Solutions St. Augustine

  Jun 2023 - Dec 2023

  Consultant: Lead Communications Strategist

  Provide fully integrated communications playbook to counsel public and private sector brands, across crisis communications, brand reputation, stakeholder engagement and cross-cultural audience engagement strategies.

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  Captiva Branding

  Jun 2023 - Dec 2023

  Consultant: Public Relations & Communications Strategist
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  Gavin – Evolving Influence

  Dec 2023 - now

  Vice President Public Relations

  Lead and direct entire PR department to achieve performance outcomes for clients and for the agency’s market objectives through communications expertise. Lead strategic senior level public relations counsel guiding clients through complex media circumstances, crises, executive level advising and communications strategies supporting desired reputation management. Lead and develop public relations departmental strategy for growth and successful scaling of the team to continue the agency’s growth journey. Manage departmental budgets and forecasting to reach annual goals. Keen sense of potential issues or crises in clients’ markets, proactively advising clients’ strategies to mitigate risks and outcomes to protect our clients’ brands. Show less