
Holly Mather
Student

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About me
Bachelor of Arts with Honours First-Class in Fashion Management with Marketing (with Placement) Graduate
Education

University for the Creative Arts
2019 - 2020Foundation degree Fashion and Textiles Merit
The 6th Form College Farnborough
2017 - 2019Media (B), Art (B), History (C)
Ranelagh Church of England Secondary School
2012 - 2016GCSEGCSE English (7, 5) Art (A*) Science (A, A) History (A) Math’s (5) Geography (A) Religious Studies (B) Business (C)

Solent University
2020 - 2024BA (Hons) Fashion Management with Marketing (with Placement) Fashion Merchandising First Class with Honours and 92% in my Final Major Project.Activities and Societies: Societies: Fashion Over the four years of my studies, I explored a diverse range of topics and units, gaining a comprehensive understanding of various subjects surrounding the fashion and marketing industries. Key units include Omnichannel Marketing, Innovation and Technology, Digital Marketing Techniques and International Strategic Business Practice. The mark I achieved for my final major project was the highest in class, where I was awarded Best Marketing FMP.My most valuable unit of study was my final… Show more Over the four years of my studies, I explored a diverse range of topics and units, gaining a comprehensive understanding of various subjects surrounding the fashion and marketing industries. Key units include Omnichannel Marketing, Innovation and Technology, Digital Marketing Techniques and International Strategic Business Practice. The mark I achieved for my final major project was the highest in class, where I was awarded Best Marketing FMP.My most valuable unit of study was my final major project, where I delved into understanding the consumer wants and needs at Nirvana Spa. Whilst working at Nirvana Spa part-time alongside my studies, I was able to gain key consumer insight and primary research into the topic. I crafted four distinct project aims which became my marketing strategies, including the development of a prototype app, a dynamic social media plan, an impactful website update and an engaging marketing event for the identified, segmented and targeted audience. Show less
Experience

SAP
Oct 2016 - Nov 2016StudentI undertook a weeks worth of work experience. while I was there I spent some time in the marketing, HR and finance departments.

STORDEO LTD
Aug 2018 - Aug 2018Creative AssistantI was fortunate enough to oversea the everyday running's of of a small creative enterprise which aimed to produce affordable, quality financial advice to the public through videos. During this time I was involved in the background composition, logo design, and arranging an event to promote the enterprise.

Ascot Hospitality
Jun 2019 - Jun 2020Cocktail ServerDuring the week of Royal Ascot, a small team of us worked diligently to provide the best service to both the media production team at ascot, as well as the winning connections of racers with a hearty lunch for the media team and a celebratory selection of drinks and appetisers for the winning connection families. Keeping a positive, enthusiastic attitude was vital to ensure our group stayed on top form to provide the highest quality service.

Hollister Co.
Apr 2021 - May 2022Brand RepresentativeCustomer Service: anticipating and responding to customer needs in all areas of the store. Visual Merchandising: creating captivating store window displays, for successful campaigns unisex collection “Social Tourist,” and Christmas campaign “Cozy Season.”

Giorgio Armani
May 2022 - Jul 2022Wholesale Sales InternIn the summer of 2022, I completed a 3-month wholesale internship with Giorgio Armani in Victoria, London. I thoroughly enjoyed my time there learning new skills and networking with both my colleagues and buyers. During my time I worked on the EA7 Emporio Armani brand including Men's, ladies, kids, footwear & accessories where I assisted with client meetings (notably with ASOS, JD and Shop Direct) placed orders, monitored stock levels and maintained delivery for retailers.• Utilized data analytics for in-depth sales analysis to optimize sales forecasting for customized client meetings. • Led tailored client meetings, nurturing buyer relationships.• Administered order entries, supporting with quality assurance. • Created and showcased product presentations utilizing images I captured.• Supported the visual merchandising team, preparing mannequins and displays. Show less

Jimmy Garcia Catering
May 2022 - Jul 2022Assistant ChefWorking at Jimmy's BBQ club part-time in Southbank during my internship at Giorgio Armani. Preparing, cooking and serving food directly in front of customers on ceramic Kamodo BBQ grills, guiding customers through each of the 7 courses with thorough detail and assistance.

DHL
Aug 2022 - Sept 2023Digital Marketing ExecutiveI successfully completed my work placement within DHL's Global Forwarding head office in Bracknell, Berkshire, where I played a pivotal role in the marketing executive team focusing on the Content 2.0 project. This initiative aimed to enhance SEO and user experience across DHL's websites for 156 countries, actively contributing to over 70 website builds and maintenance tasks. Additionally, I took on a BAU alignment role, overseeing task coordination between team leaders to streamline daily operations and enhance project efficiency. I was responsible for integrating ready-to-publish content into DHL's CMS system, overseeing the deployment of content across the country sites. I also managed the localization of content based on stakeholder requests, engaging with stakeholders of varying seniority levels to ensure alignment. Furthermore, I conducted technical testing during release cycles and go-lives, utilizing tools like screaming frog and link-checker technology for precise testing. I also played a key role in coordinating large-scale translation workflows within the DHL CMS platform. I handled ticket creation and refinement using Jira to track content creation progress effectively. Additionally, I upheld DHL's global standards, ensuring compliance with guidelines and providing support on UX topics and analysis when needed.Moreover, I led the onboarding process for 15 new team members, developing training materials and interactive quizzes to ensure a smooth transition. I also conducted training sessions to promote team collaboration and efficiency, ultimately supporting the Content 2.0 project deadlines. Alongside my practical experience, I excelled academically, achieving a First in my university reflective portfolio on my experience at DHL, as shown linked below. Show less

Cantley House
Sept 2022 - Oct 2023Events AssistantI worked at Cantley House Hotel part-time during my placement year at DHL. I assisted with a range of events including weddings, baby showers and birthday parties, with a focus on creating a seamless and memorable experience for everyone involved.

Nirvana Spa
Oct 2023 - Sept 2024Food And Beverage AssistantWelcome guests, providing premium quality customer service, captivating engagement.Catering for customers within the main restaurants, cafe, on bar and by the poolside. Efficiently process transactions. "@Holly Mather “did a good job today as host in what was a very busy service. Managed time well in between slots to help clear and relay as well as keep on top of the queue to ensure we were getting people seated asap!” (November 19th 2023)@Holly Mather Smashed it this evening as host assistant she was everywhere she was needed ahead of when we needed her to be and was doing a bit of everything to make sure we were always on top of service. Absolutely went above and beyond this evening for the team a fantastic work ethic.” (January 29th 2024)“A Big well done to @Holly Mather in F&B had customers saying how fantastic you were as they were celebrating a birthday and wanted to pass on how happy they were with you.” (February 23rd 2023)Maintaining high cleanliness standards, according to COVID-19 regulations. Making and serving a variety of cocktails. Show less

ComponentSource
Sept 2024 - nowProduct Marketing Executive- Manage 35+ publishers; collaborating closely with publishers to ensure seamless communication and alignment, driving impactful marketing activities that meet and exceed expectations.- Strategically plan and develop phased content strategies spanning six and twelve months.- Newsletter article creation, publication and translation to 8 different languages.- Release note creation and updates.- Branding: Creating and updating publisher logos in Adobe Illustrator.- Social media: managed social media channels, including facebook, twitter and LinkedIn, leveraging data analytics to enhance engagement. - Using platforms to engage with followers and publishers, as well as aiming to boot Component Sources engagement through posts including direct links to new product feature articles with use of hashtags.- Email marketing: Quality assuring news articles and release notes before scheduling emails to be sent out. Show less
Licenses & Certifications
- View certificate

Learning to Write Marketing Copy
LinkedIn LearnSept 2022 - View certificate

The Digital Customer Experience
CIM | The Chartered Institute of MarketingDec 2022 
Certificate of completion - 'Safer People' Programme
Prepared People LTDOct 2022- View certificate

Social Media Marketing Foundations
LinkedInSept 2022 - View certificate

Level 2. Professional
EDITEDJul 2022 - View certificate

Level 3. EDITED Certified
EDITEDAug 2022 - View certificate

Level 1. Retail Associate
EDITEDNov 2021 - View certificate

Digital Marketing Techniques
CIM | The Chartered Institute of MarketingMay 2021 - View certificate

CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingJun 2021 - View certificate

Social Media Marketing: Managing Online Communities
LinkedInSept 2022
Volunteer Experience
Youth Lead
Issued by Hillsong Church on May 2017
Associated with Holly Mather
Languages
- enEnglish
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