Dhea Minerva Hyaringga

Experience

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  PT Aplikanusa Lintasarta

  Jan 2011 - Jan 2011

  Internship Student
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  PT Adri Utama Karya (Killiney Indonesia)

  Apr 2012 - May 2013

  Administrative Franchise Division
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  PT Natura Bina Mitra

  Apr 2013 - Sept 2014

  Marketing Executive
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  Grandkemang Hotel Jakarta

  Oct 2014 - Feb 2018

  Main Scope and General Purpose of Job:Responsible for promoting and maintaining good relations with whomever, in order to maintain the prestigious image of the hotelAssisting in PR and E-commerce fields; including but not limited to artwork contents/designs, communication materials, and media relationsAct as a Marcomm Manager for 3 monthsContribute to Hotel's website projectOffline:1. Prepare media releases of newsworthy affairs and promotion in the hotel and distribute it to media database.2. Liaise with Creative Designer in preparing monthly promotion design: flyers, posters, LCD display, hotel info on TV channel.3. Coordinate with other departments' needs related to designs and communication; including but not limited to collaterals' design as per Brand Standards, Hotel's event and channel.4. Maintain good relations with media, such as by inviting media to luncheons and other activities or functions to promote Hotel's image and current offers.5. Planning and implementing promotional activities, advertising campaigns, advertising artworks, etc.6. Prepare monthly and annual media coverage report in both online and offline media.Online:1. Assisting in creating editorial and dynamic content for Hotel: microsite, social media, and electronic direct mailing (EDM).2. Assisting in social media activations: including planning, grabbing more audience (followers, fans), daily posting, promotional campaign, photo and artwork designs to enhance social media functions.3. Manage Hotel database, including gathering database periodically from various sources and keep the database up-to-date.4. Preparing artworks and photos to enhance microsite's display.5. Assisting to update Hotel's information in OTAs' websites.6. Preparing reports of the links' productivity (total clicks, contents).7. Maintaining and observing Hotel's website, OTA and online media.8. Reply to guests' comments on OTA and online media.9. Organize CSR and other events.11. Digital Marketing Show less Planning, developing and implementing PR strategies;Liaising with colleagues and key spokespeople;Liaising with and answering enquiries from public, press, and other organisations;Researching, writing and distributing press releases to targeted media;Collating and analysing media coverage;Writing and editing in-house magazines;Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets;Devising and coordinating photo opportunities;Organising events such as press conferences, exhibitions, open days and press tours;Maintaining and updating information on the organisation's website;Managing and updating information and engaging with users on social media sites such as Twitter, Facebook, and Instagram;Managing and updating information and engaging with users on Trip Advisor and Zomato;Sourcing and managing speaking and sponsorship opportunities;Fostering community relations through events such as open days and through involvement in community initiatives;CSR Show less

  • Assistant Marketing Communication Manager

    Sept 2017 - Feb 2018

  • Public Relations

    Oct 2014 - Sept 2017
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  Archipelago International Hotels, Resorts & Residences

  Feb 2018 - Jan 2020

  Regional Marketing & Communication Officer

  General- Assist Marketing Communications manager in developing, maintaining and expanding the network for both internal and external public relations.Pre-Opening Hotels- Assist Marketing Communications Manager to prepare promotional or advertisement budget to hotel and pre opening event.Operating Hotels- Assist Marketing Communications to support hotel exposure and supervise standard promotion ROLES AND RESPONSIBILITIES1. Assists in organizing all hotel clippings and compile monthly status report on publicity generated from all media channels2. Assist and support the Regional Marketing Communications Manager in any communications duties as deemed necessary3. Responsible for monitoring hotel units social media platform such as Facebook, Instagram and Twitter, as well as the units website. 4. Monitor and assist the units website updating process such as content overhaul, promotions, and press release. Doing regular website audit to make sure it is appropriate, error-free and up to date.5. Assist in maintaining press relations6. Assist to prepare press release to promote new hotels and existing hotels 7. Assist in booking advertising space on behalf of new hotels as outlined and approved by the owners8. Assist in prepare and proof reads of all Marketing materials.9. Assist in organize and supervise joint promotion 10. Keeps an up to date press list of editors of various sections of newspapers and magazines with complete contact numbers (names, addresses, phone & fax numbers, email addresses) for press release distribution and database11. Assist in coordinate photo shoots for hotel photo library12. Maintain a photo library including photo captions for slide and photographs.13. Assist in providing media requirement for brand and any hotel information14. Assist in preparing monthly report15. Accompany in media entertainment Show less

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  PT Kichiri Rizki Abadi

  Jan 2020 - Jan 2021

  Marketing Communications Manager

  - Develop and implement marketing & communication strategy including methods, budget and objectives by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.- Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions- Obtain market share by developing marketing & communication plans and programs for each brand and product and directing promotional support.- Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.- Plan & implement public relations programs, - Plan & implement a conceptual content development of sales-driving collateral including developing budgets- Plan and oversee advertising and promotion activities.- Organize and manage special events.- Monitor the public's opinions and topical issues.- Meeting with key clients and other business potentials (includes maintaining relationships and negotiating and closing deals).- Establish & maintain consistent branding or corporate image across marketing and public relations channels.- Prepare press releases and public speaking on behalf of company at press conferences, media interviews, and presentations- Establish and maintain relationships with media, industry influencers and key strategic partners- Maintain relations with customers / clients by organizing and developing specific customer-relations programs.- Review and analyze sales performances against marketing programs, quotes and plans to determine effectiveness- Prepare reports to executive management by collecting, analyzing, and summarizing sales data vs implemented strategies. Show less

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  PT Lifestyle International

  Jan 2021 - now

  Digital Marketing Manager