Luis Javier Delgado Carmona

Experience

• 

  Té Verde Gourmet

  Jun 2013 - Jan 2013

  Community Manager

  Updated and administrated Facebook page.Designed flyers, and restaurant´s menu.

• 

  ADE | Alto Desempeño Empresarial

  Jan 2016 - Nov 2016

  Executive Account Manager

  - Improved the visibility of web pages through SEO/SEM strategies.- Created, administrated and monitored Google Ads Campaigns for Small and Medium Business (SMB). Focusing on quality lead generation.- Coordinated communication between clients and agency.- Generated web site traffic through digital content optimization, keeping the pace with the customers needs and preferences.

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  Fabrica de Soluciones Rak, S.A de C.V

  Jan 2017 - Mar 2017

  Executive Account Manager

  - Created SEO/SEM strategies for over +10 Small and Medium Business (SMB).- Monitored all corporate social media accounts and websites to ensure positive online presence using Facebook, Twitter and Google Ads.- Optimized campaigns in Search and Display networks.- Coordinated the creative team to develop and improve landing pages. - Created and published digital content such as blogs, to generate site traffic.

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  MediaCom

  Mar 2017 - Oct 2018

  The Coca-Cola Company - Trafficker in Mediacom

  - Responsible for The Coca-Cola Company digital campaigns implementation. Working with Google Ads, Facebook Ads, Twitter and other advertising platforms.- Coordinated with different digital brand advertising platforms to achieve objectives.- Implemented video and display campaign ads.- Finance responsible (PO, billing & Budget control).- Monthly presentations with client to show results and define next steps.- Analyzed results and identified insights to build new strategies.- Increased brand awareness and consideration. Mostrar menos

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  Ford Motor Company

  Oct 2018 - Jan 2021

  Digital Specialist

  - Succesfully coordinated the website migration of all dealers' pages.- Design and coordinate SEO and SEM strategies for 100+ Ford dealers all over Mexico. Using Google Analytics, Google Ads, Facebook Ads, Whatsapp Business, etc.- Analyze metrics to optimize the dealer's owners campaigns and define next steps. - Deciding on the CRM platform structure ensuring it works for Ford dealers and captures all required information in the costumer life cycle.- Working closely with all departments to make sure the CRM works effectively for the dealers. - Training the sales team on all digital content.- Recognizing digital trends to bring technology and ideas to Ford dealers.- Integration of social learnings to sales and project manager for increased efficiency. Mostrar menos

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  IMS Internet Media Services

  Jan 2021 - May 2022

  Client Solutions Manager - Gaming (Twitch, EA and Activision Blizzard Media)

  - CSM for México, Colombia, Chile and Peru. - Responsible for ensuring successful design and delivery of all assigned campaigns strategy, including original content, custom-built, high-impact and targeted media.- Working closely with the Client Partner team to deliver a first-class service to clients.- Participate in strategic planning with sales to grow or generate new business opportunities. - Provide actionable insight to clients and sales with quantitative and qualitative analysis on campaign performance drivers (products, budget, costs, and creatives efficiency metrics against defined KPIs) and delivery.- Aid the team in educating clients and agencies on product solutions and best practices, and ultimately helping to grow existing business, helping the team manage relationships with key clients and agency partners (media, creative, marketing partners) Mostrar menos

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  Google

  Jun 2022 - now

  - Guide our Google Ads partners toward long-term sustainable success.

  • Sr. Account Manager

    Oct 2024 - now

  • Account Manager

    Jun 2022 - Oct 2024