Irina Alabina

Experience

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  MTS Group

  Jul 2003 - Feb 2007

  Head of Dealer Network, Head of National Promo

  - Created and executed customer strategy for a mass-market target audience- Launched new services based on customer research, business and P&L models- Designed marketing partnerships with several multinational companies (PepsiCo)- Developed unified visual and merchandising standards for partner retail chains and implemented them during the rebranding campaign

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  Qiwi

  Feb 2007 - Nov 2008

  Marketing Director

  - Created and executed a new consumer-facing brand QIWI based on thorough customer research, and was subsequently awarded “The Best Product Launch”- Developed and executed the customer strategy, service and brand strategies that enabled QIWI to become the leader in instant payments market- Led marketing activities of global expansion of the brand- The company achieved NASDAQ listing with a market capitalization of over $1b.(Qiwi plc).

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  Emerging Communications

  Nov 2008 - Jul 2011

  Vice President

  - Managed a team of Corporate PR division of the agency- Developed and implemented integrated communication strategies for a variety of corporate client

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  Financial Group Life, Bank Poidem

  Sept 2011 - Jan 2014

  Marketing Director

  - Developed and executed innovative customer-first marketing and product strategies- Defined and shaped brand and communication strategies in collaboration with Michael Wolff- Created and executed complex marketing campaigns to secure the explosive growth of the bank

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  FITCH

  Dec 2015 - Oct 2017

  Client Lead, Business Development Manager

  - Doubled the revenue from the markets through bespoke marketing activities, built a solid pipeline of new clients.- Led project teams to deliver on brand, retail and communication strategies for finance, retail and telecom companies.

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  Run Capital

  Nov 2017 - Nov 2019

  UK representative of early-stage VC

  - By identifying key stakeholders and meaningful point of contacts built a network of private investors and early-stage VCs to co-invest. - Created a pipeline of preliminary assessed projects, supported due diligence process. - Identified and capitalised on marketing opportunities, securing speaking engagements and other promotional initiatives

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  Фриланс

  Jan 2020 - now

  Marketing and Communications Lead

  • Head of PR and Partnerships for Biotuful Gut Health (FMCG). Engineered a highly successful PR strategy and plan resulting in the highest press coverage in company's history.• Brand Director for Sustainability Reporting Software etOso . Spearheaded cross-functional teams in creating and executing brand and communication strategies. • Marketing Director for ESG and Circular Economy data platform SDiD. Formulated and executed impactful marketing and communication strategies. Successfully managed tech team delivery.• Product and Marketing Director for Alexa’s Voice Services (MY21 and MY Energy)Championed the end-to-end creation and launch of advanced voice services for Alexa. Demonstrated prowess in conversational design and cutting-edge technology. Show less