Irene Marcos

Experience

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  EY

  Oct 2006 - Jun 2007

  Internship Ernst & Young Paris

  Internship in Knowledge Management, Strategic Marketing and Finances Departments.

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  BNP Paribas

  Jun 2007 - Oct 2007

  Financial Controller

  New Talent rotation program between Finance and Marketing Department: Analysis of business opportunities. Market research. Marketing Plan Design and Implementation.

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  Vodafone

  Oct 2009 - Jan 2012

  Marketing Specialist

  - Market Evolution & Competitive landscape analysis.- Develop and execute Marketing plans. ( ATL & BTL)- Designed pricing and promotional strategy plans.- Responsible of CRM ( 6 Million Customers).- Management of different agencies: market research, advertising...- Cross-Group collaboration : Trade marketing, MARCOM, LCA, Finance and Compliance team.

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  Microsoft

  Mar 2012 - now

  Responsible for sales of the entire Microsoft software and hardware consumer portfolio. Covering the business of 3 top retailers/ e-tailers. Leading and coordinating the full strategy, including developing channel strategy (continue negotiating comercial terms); also managing complex marketing and merchandising projects with Category Product Team, Trade Marketing and overall market goals within Finances and LCA departments.My objective is to support these companies to achieve more, moving into the digital transformation, within Microsoft technology, Products and Partnership. Show less Reporting to M&O ( Marketing and Operations Lead), and working closely with Spanish and WE leadership team, I am leading the implementation of innovative commercial strategies in alignment to local and global expectations in Microsoft Iberia. Covering all Microsoft products and services adding and strategically view and understanding of how our business operates across it’s breadth, and working on new challenges to leverage the benefits of the amazing digital transformation. Responsible of Spanish readiness plan to allow employees to developed their new capabilities to be the best cloud company in the world, working closely with HR team developing coaching programs to allow managers know better our customers and our employees to achieve more every single day, working together with Operations team, defining the process and efficient tools ecosystem that will allow us to moved faster to spend more time with our customers, always keeping and eye on the improvements we need to implement in our day to day business to ensure a healthy rhythm and the correct learning culture with a growth mindset that allows us to learn from ourselves and our customers. Show less Responsible for the marketing and sales of Xbox business in Spain. Managing Omni channel strategy in retail.Responsible for developing the overall profitability of the business, growing in FY17 +18% YoY, delivering a consistent Marketing Plan for more than 15 retailers, distributors and partners, leading trade & digital marketing plans always adapting Microsoft strategy to a very diverse and complex customer ecosystem, responsible of end to end customer communication; looking after the customer journey. Thanks to a solid strategy in two years we increased our install base of Live customers in more than 20%, amplifying the software channel of distribution including “telcos” ( 1º time Xbox hardware and software selling in Orange in Spain).I´ve always loved to be involved in cross projects that allow me to understand better Microsoft full strategy, on this case I was leading Retail Digital Transformation project for all Microsoft consumer products; being the responsible for implementing the full digital strategy in all of our channels in all our retail customers, partners and distributors for all of our products ( Live Gold, Xbox Video Games, and Office). Show less

  • SR Account Executive Microsoft Iberia Distribution

    Sept 2023 - now

  • Account Executive Microsoft Consumer

    Oct 2018 - Sept 2023

  • Country Transformation Lead

    Jul 2017 - Oct 2018

  • Xbox Category Manager

    Jan 2014 - Jun 2017

  • Surface & Accesories Category Manager

    Aug 2013 - Dec 2014

  • PC Hardware Category Manager

    Mar 2012 - Aug 2013